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Nakunze guhura nikibazo gikomeye mugihe nshakisha ibicuruzwa-isoko bikwiye (PMF): Nakagombye kwibanda kumurongo runaka wamasoko na funnel, cyangwa ngomba kugerageza imiyoboro itandukanye hamwe na funnel icyarimwe? Binyuze mubyambayeho, namenye ko igisubizo gisobanutse: kwibanda, kwibanda, kwibanda!
Nahanganye namikoro make na traffic, bituma bigora kugerageza hypotheses icyarimwe. Kutamenya gushidikanya byanteye kwifuza amakuru menshi kugirango mfate ibyemezo neza.
Nubwo gukora ubushakashatsi butandukanye byasaga nkigisubizo gisanzwe, nasanze ingamba zinoze cyane ari iyo kwibanda kumurongo umwe no kuwutunganya neza.
Icyitonderwa kubirambuye: Mugushimangira kumurongo umwe, nashoboraga kwibira cyane mubisesengura, nkumva neza guhamagarwa kugurisha, kandi nkarushaho gukorana nabakiriya nitsinda ryanjye. Nabonye ko kubona PMF byari ngombwa kandi nkeneye gushyirwa imbere kuruta indi mirimo.
Ubumwe bw'amakipe: Kwemeza uburyo bwibanze byemeje ko buri wese mu ikipe yanjye yakoraga ku ntego imwe. Mubihe byashize, mugihe twagerageje kugerageza imiyoboro myinshi no kugura funnel icyarimwe, akenshi twirengagije amakuru arambuye, kandi guhanga kwacu kwarababaje mugihe twaguye mubitekerezo byo gushyigikira.
Igihe Cyiza: Mu ntangiriro, nizeraga ko kugerageza imiyoboro myinshi no kugura funnels byihuta. Ariko, nahise mbona ko guhuza, gutumanaho, hamwe no gushyira imbere ibiciro byadindije inzira. Byagaragaye neza gukora igerageza rya enterineti zitandukanye.
Kwihangana no Kuvuga: Impamvu nyamukuru yo gutsindwa akenshi ni ukubura imbaraga no guhagarara imburagihe, ntabwo PMF idahari. Hariho impamvu nyinshi zishobora gutuma unanirwa kugerageza kwa mbere, kuko utigeze umenya igisubizo kiboneye. Ugomba kumara umwanya no gusubiramo byinshi.
Muri iki gikorwa cyo gusubiramo, nahuye ningero nyinshi aho kudoda umuyoboro biganisha ku rundi ruzi. Ariko byari impinduka ngengabihe ishingiye ku makuru nyayo, ntabwo ari indi hypothesis "Numvise ko ikora."
Nasanze igihe cyonyine cyo gusuzuma inzira idakoreshwa ari igihe uruganda rwanjye rumaze kugera kuri PMF kandi ruri murwego rwo gupima. Hamwe nitsinda ryabigenewe ryo kwagura PMF iriho mugihe cyo gushakisha imiyoboro mishya cyangwa kudoda ibicuruzwa kubice bishya byabakiriya, ingamba zidakwiye byari bikwiye gusuzumwa.
Namenye ko kwibandaho ari urufunguzo rwo gutsinda mugihe mbonye PMF. Nibyiza guhuza imbaraga za societe yose mugutunganya umuyoboro umwe. Kureka inzira idahwitse kubahanga bamaze kumenya ubuhanga bwo gupima imiyoboro myinshi icyarimwe.
Kubacunga ibicuruzwa byose bari hanze bashakisha ibyo bicuruzwa-isoko byoroshye, wibuke guhanga amaso ibihembo kandi wibande kubyingenzi!
Nishimiye kuganira kuburambe bwawe mubitekerezo.
Byatangajwe hano