Let's learn about Saas Marketing via these 73 free stories. They are ordered by most time reading created on HackerNoon. Visit the /Learn Repo to find the most read stories about any technology.
1. 7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them
Everything rises and falls on marketing. If your B2B SAAS startup will scale, then you should watch out for these marketing mistakes.
2. A Shift in Saas Industries -The Future is Vertical
Saas industries are booming day by day. Here's how companies can stand out with new vertical Saas trends and achieve all their goals with this new technology
3. Product-Led Content Should Not Feel Like Marketing
Most founders are afraid to sell through their content because it feels too much like marketing. Here's how to promote your product without sounding salesy.
4. SaaS marketing: How to revolutionize customer experience post-pandemic.
Tips for improving saas marketing post-pandemic. Here's how consumer behavior is affecting saas marketing, and how brands can work with the changing market.
5. Win in a Hyper-Competitive SaaS Market With a Competitive Differentiation Strategy
Competitive differentiation is a strategic positioning approach that helps you stand out from the noise and grow your business.
6. How To Value SaaS Business
This post focuses on how SaaS metrics relate to customer onboarding, company growth, and the generation of sustainable income needed and sufficient to not only stay afloat in the turbulent sea of web marketing but thrive.
7. How Bootstrapped SaaS Businesses Can Use ChatGPT for Marketing
ChatGPT and other AI tools to help SaaS companies generate content and kickstart their growth and marketing activities.
8. 5 Ways Content Marketing Benefits SaaS Companies
About 70 startups fail within a few years, despite funds. In this article, you'll learn how content marketing can help your SaaS company grow and profit.
9. How to write SaaS comparison pages that beat the competition
Use research, SEO, and conversion copywriting to effectively position your SaaS against competitors
10. 4 UX-Enhancing SaaS Features To Make Your Software More Sticky
Four features to include in your SaaS brand that will be more convenient for your customers and improve their overall user experience using your software.
11. How to Get Your SaaS Blog Posts Noticed by Search Bots
Struggling to create search-optimized content for your SaaS blog? Read me.
12. 5 Marketing Strategies for SaaS Companies In 2021
During this pandemic, SaaS companies are still those with the strongest chance of survival. Let's talk about which SaaS startup marketing strategies work best.
13. Easy 15 SaaS Conversion Strategies That Requires No Budget.
SaaS conversions can benefit from tactics like using "you" instead of "me", "us", or "we" and through cleverly displaying information by breaking up numbers.
14. Why Qualitative Research Is Vital for SaaS Copywriting
Qualitative research doesn't tell you what or how. It explains the why of your customers.
15. How to Succeed in the Saturated Market of SaaS Businesses
When the obvious opportunities have large incumbents, is it enough to find a niche?
16. A Bootstrapped SaaS Story: from $0 to $10K MRR 🦄
The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked.
17. 5 Copywriting Tips to Make Your Landing Page Better
Are you tired of tweaking your landing page without seeing any tangible ROI? Get more conversions using these tips to improve your page experience & messaging.
18. 4 Tips for a Killer SaaS Content Marketing Strategy
Creating consistent and relevant content is crucial. But all of it will be in vain if you do not have a well-laid content marketing strategy.
19. Audience Knowledge Level: A Powerful Tool for Crafting a Resonating B2B Content
Hacking your audience knowledge level helps you write more resonating content and draws you closer to your ideal customers.
20. 5 Tips to Win Customers With Your SaaS Brand
Building a SaaS product doesn't automatically makes you a success. You've got to win your first customers to build an empire. Here are some tips to get started.
21. How to Get Over 1000 Beta Testers for Your SaaS App in 1 Week
A couple of weeks ago, we released our new SaaS app MagicFlow (2K+ MRR) to the public after a 1.5 months beta period.
22. Future of SaaS: What To Expect in Coming Years
With more and more integration of Cloud services, SaaS models continue to operate as the most popular service-based approach.
23. How SaaS Companies are Changing How We Live
SaaS companies are remaking how we interact and we don't even notice it. Here's what SaaS means - for dummies, and how they make you a happier customer.
24. 6 Ideas to Market your SaaS Business
The SaaS market is on its way to the top and so is the competition. And that’s good news because the entire digital space is creating opportunities left, right and center for growth-hungry SaaS startups.
25. Use Explainer Videos to Promote Brand Permanence
Explainer videos are short marketing videos used to engage viewers with the services or products of a brand.
26. 3 Benefits of Using SaaS Vs Traditional Licensed Software Business Model
SaaS enables you to purchase and use software applications without having to deal with physical copies - here's why that's better than before.
27. 9 Practical Ways to Boost Your SaaS Marketing in 2022
SaaS marketing runs on different rules from conventional marketing meaning that adopting long term relationships and PPC campaigns may be more helpful.
28. 5 Ways to Use Data-Driven Decision-Making in Your Growth Marketing Strategy in 2023
Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies
29. Dear SaaS Managers, Is Your Content Value-Driven?
Want to establish your SaaS brand as the go-to authority in your niche? Start publishing value-driven content. Here's why.
30. "Powered by": An Acquisition Channel That Drove Initial Growth for 43 SaaS Companies (My Analysis)
Update: Some of you emailed me a few questions after this post got on HackerNews front page, so I'll be addressing them in this updated HackerNoon post & include the additional examples I've received.
31. 9 Research Sources to Generate B2B Content That Stands Out on the SERPs and Converts
Quality contents have one thing in common and that is quality research. Here are 9 places to research to generate B2B content that drives traffic and converts
32. 3 Steps to Optimise Your Funnels for More Leads & Sales
Want better leads & faster sales cycles? Here are 3 simple steps to optimize your funnels learned after many mistakes with failed messaging & bad copy.
33. A Simple Growth Marketing Plan For SaaS [Free Template]
Use this framework to successfully distribute your SaaS product online!
34. The Four Key Drivers to Accelerate Our SaaS Business
Every business will look for ways to take a rapid path to success quickly. Not everyone in the world needs your product, and that’s alright. So trying to run behind everyone to pitch your product is simply a waste of time.
35. 4 Tools To Help You Grow Your SaaS Business
Selecting the right tools to enable your SaaS PLG growth strategy can be challenging. There are hundreds of tools out there and they all claim to be the magic wand you need to understand your users and drive growth.
36. Translating Data into Actionable Insights: Development of Data Studio Connector for FreshSales Deals
Startups lack resources. They start small, think big and wish to scale fast. At the same time, they expect data and analytics to lie at the heart of their decision-making process.
37. Why WunderGraph is Building its Serverless Solution in Public
Why WunderGraph builds its cloud solution in public and choses transparency over secrecy.
38. Is Keyword Research Still Important for SaaS Blogs?
Keywords can significantly impact the growth of SaaS businesses. Here're the key steps to take your blog SEO to a new level.
39. Fixing Your B2B Sales Funnel To Generate Leads
Not seeing enough sales & leads from your sales funnel? In this article, 'll show you 3 ways to optimize your sales funnels and streamline your buyer journey.
40. Your Customers Are Everything In The SaaS Industry
Today, I’ll share some of the best lessons I got to learn from that experience. You can use these tips to beautify your SaaS or any other business.
41. 5 Marketing Mistakes That SaaS Founders Make
Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup.
42. Bootstrapped Founders Should Track This Important Metric
Attention bootstrapping founders. Do you know what business metrics to track to understand where your business is going? Here are a few to start with.
43. How to Convert More Leads With Authentic Landing Page Copy⬇️
How can you stop your landing pages from leaking leads? In this article, I run through 3 steps to improve your landing pages so you generate more quality leads.
44. The Essence of The Zoho vs. Freshworks [Deep Dive]
Two weeks back, Zoho Corporation sued Freshworks for copying its trade secrets. I wrote a report on comparing the two businesses during my MBA as part of a course requirement. In the wake of recent developments, I believe it will be an interesting read: attaching below, a version of the essay. Disclaimer: I worked at Freshworks for fourteen months before pursuing MBA
45. SaaS Landing Page Optimization: 5 Hacks To Get More Conversions
Here are 5 hacks to help you optimize your SaaS landing page for more conversions. A landing page is a webpage that initiates a conversation and closes a deal.
46. Eliminate Friction In Your SaaS Customer Experience With This Simple Guide
Why is eliminating friction so important?
47. 6 SaaS Marketing Tips For Successful PPC Campaigns
Create a full-fledged successful PPC campaign for your SaaS company and get the maximum sales with this complete guide to PPC SaaS marketing tips and tricks.
48. How To Price Your SaaS Product
Don't fool yourself: SaaS pricing estimations aren't simple. You can’t decide the price of a product just by running some numbers.
49. How Product-led Content is Revolutionizing SaaS Marketing
Product-led content has changed the way that subscription as a service business models function online, opening new opportunities in the online field.
50. Tips to Make Your CTA Button Work 10X Harder
Find out how to optimize your call to action to get more customers.
51. 4 Common B2B SaaS Marketing Analytics Mistakes and How To Avoid Them
Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. How to fix 4 common pitfalls.
52. Use Customer Research to Write Scroll-Stopping Copy - Bye Blank Page!👋🏽
You should NEVER write copy without doing customer research...unless you want it to flop!
53. Why Are Explainer Videos Absolute Must for Tech Companies
Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself.
54. 9 SaaS Retention Strategies to Reduce Customer Churn
Customer retention is the key for any business and for SaaS, it's way too hard without a perfect strategy. Do check our blog to find the best tips!
55. 7 SaaS Metrics that Affect Growth in 2022
This guide provides actionable insights on the most important SaaS metrics, how they’re calculated, and how you can use them to improve your business.
56. 6 Important SaaS Metrics and Their Relationship with UX design
Churn rate , MRR , LTV , CAC , CAC <> LTV Ratio , and Engagement are some of the most important SaaS metrics you should be monitoring.
57. The Google Ads Guide for SaaS Businesses
Google Ads (formerly known as Google AdWords) is one of the best customer acquisition tools you can use if you are running a SaaS firm.
58. How I Used Amazon Honeycode For Building An Outbound Marketing Engine
As someone who is constantly exploring avenues to blend engineering with marketing, I was naturally curious to understand how Amazon Honeycode, a no-code app builder can empower marketers in improving their processes.
59. A Step-by-Step SaaS Marketing Roadmap
This article is meant to serve as a step-by-step SaaS marketing workbook that will walk you through the entire process of building a full-funnel lead generation platform to enhance your marketing campaigns.
60. 8 Tactics for Crafting Unique Content That Grabs Attention and Builds Authority
Learn to craft content pieces that give you an edge in the SERP and become the standard everyone wants to match.
61. Everything You Need To Know About The SaaS Business Model
Not sure if the SaaS business model is right for your product? We cover its benefits - and the challenges you'll face.
62. SaaS Marketing: Why You Should Keep Going, Even in a Recession
Marketing is usually one of the first things to get cut during a recession. But is that the right move? Several studies suggest that might not be the case...
63. Google May Not Be Able to Crack Down on AI Generated Words
Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion.
64. Promoting Your B2B Content with Purpose: Best Practices for Driving Traffic and Engagement
Content promotion is key to boosting your B2B SaaS Content Strategy, increasing traffic, and driving sales. Get things right and attract your desired audience.
65. What Sales Teams Need to Know About Using AI
lAI is gaining root in different industries and sales isn't going to be spared. learn how to maximize AI for sales to achieve your business goals.
66. 4 Link Building Strategies For SaaS Companies
While many marketers and business owners understand the importance of links, very few can execute an effective link building strategy.
67. Get Referrals for your SaaS Product Easily by Following this Guide
Get referrals for your product without asking by leveraging word of mouth marketing. Focus on creating customer evangelists.
68. How to Raise the Net Promoter Score of Your SaaS Product by Bringing Your Teams Together
Net Promoter Score (NPS) is an indicator that your customers are happy with your product. Check out real world tips on how to increase NPS of a SaaS product.
69. Avoid a Loss in MRR and Make Your Dunning Campaign Really Powerful: Know How
If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR).
70. Dark Social: Why You Can't Afford to Ignore It In Your Marketing Strategy
Dark social are places where your target customers hang out, discussing the solutions to their problems that cannot be tracked by attribution software.
71. Getting Started with Customer Testimonials: A Beginner's Guide
Including testimonials in your content makes your company more authoritative because your readers will perceive your product as valuable.
72. Use This "Two-Track" Model to Guarantee Affiliate Marketing Success
Creating a successful affiliate marketing strategy isn't easy. However, you can increase your chances of success with this simple two-track affiliate model.
73. Starting a B2B SaaS Company
Ben Milne, Founder & Chairman of Dwolla, and Jordan Husney, Co-Founder & CEO of Parabol, join Amy Tom to chat about how they started their B2B SaaS companies.
Thank you for checking out the 73 most read stories about Saas Marketing on HackerNoon.
Visit the /Learn Repo to find the most read stories about any technology.