Too Long; Didn't Read
Software-as-a-service (SaaS) industry has witnessed exponential growth over the past decade. On average, people use 130 SaaS apps in 2022, up from an average of 110 apps in 2021 (an 18% increase).
However, 70% of startups fail usually within 20 months of raising funds because of these three pain points: accelerating sales, attracting and retaining customers, and managing product offerings.
Here are 5 ways content marketing can help SaaS organizations deal with these challenges: build brand awareness, receive high ROI with cost-effective strategies, build authority as a thought leader, generate leads, and guarantee customer retention.