Too Long; Didn't Read
The future of B2B sales is changing in tandem with the Covid-19 pandemic, digitalization and remote selling. Sales representatives should act as customer advisors and help them move through the various stages of the purchasing process by facilitating the process and listening to and resolving any issues that arise. Buyers are increasingly seeking greater independence before engaging with a vendor, most buyers complete half of the buying process, such as online research and information gathering, and most buyers even prefer a seller-free sales experience. The next most important trend in the sales process is personalization.