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Most people would trust the opinion of someone they know personally over any other form of marketing. Nielsen: 92% of people who receive referrals from friends and family are likely to trust a brand compared to only 72% who may trust consumer opinions posted online. Customer evangelists are critical to get ahead of your competitors. They provide the assurance that your product will help your potential customers solve their problems more effectively than any other marketing ever will. In this article, you’re going to learn: Why customer evangelism is important for your SaaS growth and How to get customer evangelists for your product.