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Why Qualitative Research Is Vital for SaaS Copywritingby@asimarman
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Why Qualitative Research Is Vital for SaaS Copywriting

by Asim Arman 3mJuly 30th, 2022
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There are two main types of research: quantitative and qualitative. Quantitative research is more scientific and unbiased, but qualitative research is what makes or breaks your copy. Qualitative research helps uncover the factors influencing consumers in a specific market. The days of using punchy phrases and clever wordplay are long gone, as people don't like being sold anymore, says SaaS copywriter. The best tactics to do research are interview interviews, polls, interviews, surveys, and pop-up surveys.

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Asim Arman

Asim Arman

@asimarman

I am a Saas copywriter and content writer helping tech to connect with people.

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Asim Arman @asimarman
I am a Saas copywriter and content writer helping tech to connect with people.

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