Too Long; Didn't Read
A call to action represents your page and your visitor's entire goal. CTAs are among the top 3 most essential elements of a landing page. Most SaaS founders don't focus on optimizing CTA or understand the concept of optimizing it. If not actively converting, CTA can get in the way of conversion if you are making some mistakes. Make CTAs speak to the value of taking action. Use contrasting colors with the landing page with contrasting colors. Place the CTA under important places to give instant gratification.