Too Long; Didn't Read
The 2020 Conversion Benchmark Report analyzes 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined. It's hard to be confident in the numbers when you don’t know how everybody else is doing, so this year’s report lists median conversion rates broken down to 16 key industries. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.