Too Long; Didn't Read
The average time for a web page to load is actually slower at the end of 2019 than it was a year ago. Google says 53% of visitors will bounce after three seconds of waiting. Few marketers identified improving page speed as a priority for the year. Google recently outlined plans to indicate when a site has been historically slow to load using badges in Chrome. Google hasn’t backed away from forcing the issue, but in November, they’ve always said that speed matters. For many people, the number of visitors you need (and the time necessary) can put it too far out of reach.