AB Testing For Digital Productsby@lolakochieva
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1,195 reads

AB Testing For Digital Products

by Lola Kochieva7mMarch 20th, 2023
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AB testing allows businesses to test and validate product change ideas. AB testing is used in many different industries to improve user experience and engagement. In an A/B test, two variants of a digital product are compared against each other by showing each variant to a randomly selected group of users and measuring their response.
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Lola Kochieva

Lola Kochieva

@lolakochieva

getting inspiration from data

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Lola Kochieva@lolakochieva
getting inspiration from data

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