Too Long; Didn't Read
In this article, I'll break down five reasons why your landing page isn't converting and how you can fix it yourself. Landing pages that convert have the following qualities: Consistent messaging across the page, consistent messaging, elevated the buyer experience, written for a specific customer profile, and written for specific client profile. The 7-second rule still applies! Grab their attention within the first few seconds so they're compelled to keep reading. Have enticing and relevant calls to action - sometimes "Get started" just isn't the way to go.