Too Long; Didn't Read
Landing pages aren't like home pages, which cater to anyone that may land on your site. Your ideal buyer wants to feel heard, seen, and understood. Your landing page isn't qualifying or priming the right prospects, and the effects are crippling. The mistake you're making is simply presenting your solution's features and expecting them to understand its value. Instead, you need to talk about their desired outcome and then connect to your solution by showing them how it'll help them achieve it. If your messaging & brand voice don't feel right, try a landing page audit.