Too Long; Didn't Read
Most B2B sales funnels aren't properly set up or optimized to make sales or create a smooth buyer's journey & experience. The underlying problem is that the funnel doesn’t start with the buyer’s experience or needs in mind. When you research your ideal client to find out what they need from your solution, you’ll know what to say that gets them to convert… and how to optimize your offer so it’�s irresistible to them. You need to know how they feel about their current situation, the transformation they desire, and how they think about your solution.