Too Long; Didn't Read
A writer's primary job is to collect data and ideas, transform them into readable content, and optimize it for the medium involved. Unless the writer doubles as the subject matter expert (SME) or the article can rely solely on publicly available information, the writer must interview an SME. This synergy ensures you're saying something worth someone's time. If you can't make it unique, don't write a piece of content because you have something to say. Only write when you've something different and outstanding to say. Not all Unique Content Pieces are created the same way.