Explainer videos are short marketing videos used to engage viewers with the services or products of a brand. They are entertaining and used to solidify their viewers' interest in purchasing such products or services.
Making a long-lasting impression on your potential clients can be tasking and unproductive if not done systematically and intentionally. These videos are strategic and timely. They may be short, but they are accurate and precise.
This article will show you how to use explainer videos to make your brand stay with your audience permanently. Oh, you don’t believe that?
Let’s jump in right away.
What are the Benefits of explainer videos for your brand?
If done well, an explainer video will not only create an impression on your audience but will stay with them for a long time. This will increase your brand’s visibility and permanence. Here are three main benefits of an explainer video.
It introduces your audience to your services.
Getting the right means to bring your audience close to your service can be a Herculean task, but one of the benefits of explainer videos is that your audience will come into contact with your product themselves. A well-illustrated video that states the customer’s problems and how to solve them will make a lasting impact.
Anyone can come in contact with an explainer video, but the right audience will take a further step.
It saves you from long explanations of brand objectives
In every explainer video, the brand objectives must be stated clearly, and in simple terms. Your customers need to be convinced that you are their best option. With an explainer video, you will talk less and gain more customers and revenues.
It arouses the interests of prospective customers.
An explainer video arouses your customer’s interest. Imagine your customer as someone trying to get on a train, and you are at the station with a banner. The images or text on the banner must be striking enough to make your customers miss the train.
When do you need to use an explainer video?
Explainer videos convert sales, and major brands worldwide are reaping the benefits. You might be wondering when to start using explainer videos. I will show you four instances where you need to use explainer videos.
Visibility
Promotional videos are used to generate brand visibility and improve rankings on Google. The thumbnails of your explainer video can rank higher than the text. With this, your brand is on the first page of Google, and revenue will increase.
Value-driven Campaigns
To get value, you need to be intentional and straightforward and must save people the stress of having to read on and on before knowing what your brand is about or what to benefit from your services. An explainer video serves as a perfect pitch for your brand. It will give you more value and save you 3X the stress of convincing a potential client or customer.
Brand Permanence
If you want to sustain your brand’s identity, explainer videos are your best option. They do more than just explain; they move beyond borders and territories.
The beauty of explainer videos is that they are sharable and timeless. Once your video is made, it can be uploaded on sites like YouTube, Vimeo, or social media platforms like Facebook, Twitter, and others.
Later in this article, you will see how your brand can achieve permanence with explainer videos.
Customer Retention
Explainer videos have a higher conversion rate than other means of publicity. A good video will compel customers to want to test and use the product or services.
An explainer video is your option if you want to increase your ROI and retain customers. Making an explainer video is also relatively cheaper compared to the sales it will make you.
How can you promote brand permanence with explainer videos?
What do you have in mind when making an explainer video? What do you think about your customers or product? Are you thinking about solving their problems? These answers guide you to why you should make an explainer video.
Every brand wants to remain in the market for an extended period.
In 90 seconds or less, your animated explainer video can capture enough details about your brand. The effectiveness of this is that your audience is waiting for you. However, your marketing strategy is what will make you last longer in the market.
Recent surveys have shown that visuals are more easily analyzed and processed than written form. Impacting your audience goes a long way than getting them interested in your product or making them purchase it. Getting a sustainable market value for a long time makes the difference.
Animated explainer videos are your most-reliable investment for brand permanence.
From a psychological stance, animated videos can boost the viewer’s mood and simultaneously engage the eyes, brain, and ears. In simplified terms, animated videos have the best chance of going viral on the internet.
When your viewers are pleased with your explainer video, they can share them across other social media platforms.
Keeping your audience entertained with wits
One of the elements of an excellent animated video is the wits deployed to sync with the viewers' minds. While maintaining a brand's reputation, an animated explainer video can influence how your audience perceives your brand.
Incorporating wits into your explainer video will keep your audience glued to their screen. It will also keep bringing them back.
Good brand storytelling is an excellent strategy for brand permanence
How do you intend to present your new brand or product to your target market and give them full access to trust you? Will you try to seek their attention in ways that will interest them?
If you desire your brand to have a remarkable memory in the minds of your target audience, all you need is to be creative with your advertisement.
You need a convincing story to get a great turnaround for your brand. An explainer video for social media marketing will present your brand as strategic. It will also convey your brand’s most remarkable abilities.
Explainer videos are SEO-friendly
Your brand needs search engine optimization to dominate the internet. An explainer video thrives on the wings of the internet. Through Google algorithms, videos can improve the chances of a website being seen when bringing related search results.
Your CTA is a deal-breaker
With explainer videos, your CTA is as vital as the content of the video. Every video must be created uniquely to suit the needs of the viewer. The CTA in the video can allow viewers to want to learn more about your brand.
To promote brand permanence, you have to incorporate all these elements.
Conclusion
An explainer video is helpful to promote brand permanence and boost sales and revenue. An explainer video can keep people glued to your website. It can also make potential customers come back.
Now that you have come to the end of this article, are you ready to create your explainer video? You’ll be glad you did!
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