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Customer Acquisition Cost (CAC) is the amount of money your company spends to obtain a new customer over a specific time range. Customer Lifetime Value (CLV/ LTV) is an important SaaS metric that shows how valuable a typical customer is to your business by measuring the average revenue they can generate across their relationship with your business. It also gives you insights into the cost-effective channels that bring you more customers. This way, you can retain your existing customers, and provide more room for financial growth.