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A/B Testing is an important process you should know, because it replaces assumptions with quantifiable data. It helps you gain actionable insights into user behavior to improve usability and make user-centered design decisions. This guide defines that approach, and how you can use it for product design improvement. The first step is to conduct research to understand the issues and problems users have with your product design, and what would appeal to them instead. The next step to decide the group of users that will participate in the test is to decide "A/B" and "B"