Too Long; Didn't Read
Only a 5% increase in customer retention can increase company revenue by 25-95%. Bain & Company: It is easier and more cost-effective to retain more customers than acquire new ones. Customer retention starts from the first contact with a customer, when they find the “aha moment” and spans throughout the lifetime with your product. It is about keeping more of your customers engaged with you for a longer period of time than just acquiring new ones. The numbers don’t lie: Retaining customers will bring a ton of ROI.