Too Long; Didn't Read
Report: SaaS landing pages converted 10.46% lower than the overall conversion rate for landing pages across all industries in 2020. Landing pages are a web page where you send visitors to initiate a conversation and close a deal. They are often standalone web pages with a single goal – getting your prospect to join your mailing list, buy your service, attend your business event, or whatever your goal is. A good landing page should have the following: A clear and concise value statement, a compelling and catchy headline, a strong call to action (CTA)