What Are Badges and How Can They Help With User Engagement?
Too Long; Didn't ReadFor app developers and marketers in the mobile applications world, user engagement is considered the ultimate goal. The app icon can act as a reminder of an app’s presence; however, real involvement occurs while inside the app.
When it comes to inside the app, there are few things that can be as effective at engaging users as in-app nudges. The nudges may assume different shapes such as tooltips, coach marks, PIP (Picture in Picture) videos, and badges among others.