Mfutshane kuhlahlo-lwabiwo mali? Sebenzisa ezi Ndlela zoYilo ukwakha iMVP yakho yokuqala ngaphandle koMyili osisigxina

Igama lam nguMarina Chernyshova, kwaye kubomi bam bobugcisa bendihlala ndisebenza ngokuqalwa kumanqanaba ahlukeneyo ngoyilo lojongano. Unyaka nonyaka, ndiphawula imibuzo efanayo. Ndikwangumcebisi kwi I-Bocconi yenkqubo ye-Innovation , apho ndicebisa abaqalisi malunga nendlela yokusebenzisa iindlela ezahlukeneyo zokuyila kunye nezixhobo zokuphucula amava omsebenzisi kwiimveliso zabo.

Kweli nqaku, ndifuna ukuxoxa ukuba ngaba isiqalo sokuqala sifuna umyili wexesha elizeleyo kunye nendlela yokufikelela kwi-UX / UI yoyilo ngokubanzi. Eli nqaku liza kuba luncedo kubaseki kunye noosomashishini bezobuchwepheshe abasakhulayo abaqala ukucinga malunga neemveliso zabo zokuqala ze-tech, kunye nombono ongephi kunye nesicwangciso soshishino.

Xa ii-startups zihamba ngaphaya kwenqanaba leengcamango ezilula kwaye ziqale ukusebenza kwi-MVP okanye iprototype yokuqala - nokuba ziqinisekise ingcamango yazo okanye ziyibonise kubatyalo-mali bokuqala - abasunguli banokuziva bebambekile. Kwelinye icala, ukwakha iprototype kubonakala kufuna iseti enzulu yezakhono, ukwenza ukubandakanyeka kwabaqulunqi kubonakale kubalulekile. Ngakolunye uhlangothi, abaqalisi bahlala beswele izixhobo, bephakamisa umbuzo wendlela yokuhlawula abaqulunqi bokwakha iprototype.

Kweli nqaku, ndiyaxoxa ukuba isiqalo sokuqala asisoloko sifuna umyili wexesha elizeleyo. Abaseki abajolise kwimveliso bahlala bezakhela iiprototypes zabo zokuqala ngokulandela indlela ecacileyo nesengqiqweni.

Ndisahlule esi sihloko sibe ngamacandelo amabini ukunceda abaseki basiqonde ngcono. Kwinxalenye yokuqala, ndinikezela ngesishwankathelo sendlela yokuyila iprototype yokuqala, ebandakanya amanyathelo abalulekileyo kunye neendlela ezinje ngophuhliso lomntu, udliwano-ndlebe, iimephu zohambo lwabathengi, kunye nokuhamba komsebenzisi. Uya kubona ukuba i-UX ayikho nje malunga noyilo; imalunga nembono - yindlela umsebenzisi anxibelelana ngayo nenkampani ngeendlela ezahlukeneyo zokuchukumisa. Kulo mxholo, lo msebenzi unokwenziwa kwaye kufuneka wenziwe ngabaqulunqi abaninzi. Kubaseki, ukuthatha la manyathelo kuya kunceda ukubumba imbono yeshishini elizayo xa lilonke. Kwicandelo lesibini ndiza kubelana ngeengcebiso eziluncedo kunye nezibonelelo ezinokunceda abaseki ukuba bakhe i-MVP yokuqala ngokusebenzisa izixhobo zoluntu ezikhoyo.

Indlela yomntu

Ukusuka kwingcinga yakho ukuya kwinto eya kwenza iprototype yokuqala, ndiyanyanzelisa ukuba ndiqale nge -Personas Method . Nangona yavela njengendlela yoyilo, ndiyifumana ibalulekile kwezinye izinto zokwakha imveliso.

Indlela ye-personas yindlela eqhutywa kuphando esetyenziswa kuyilo, ukuthengisa, kunye nophuhliso lwemveliso ukwenza iiprofayili eziyintsomi kodwa eziyinyani ezimele iintlobo ezahlukeneyo zabasebenzisi okanye abathengi. Indlela ye-persona inceda ukuqonda abaphulaphuli bakho ojolise kubo ngakumbi, izinto eziphambili kubo kunye neendlela ezinokubakho zokunxibelelana nayo.

I-persona inokuqulatha: igama, ubudala, umsebenzi, izinto ezinomdla, iinjongo, ixabiso, njl. Unokongeza ulwazi olongezelelweyo olufanelekileyo kwingcamango yakho: zeziphi izixhobo abazisebenzisayo, apho bahlala khona iinethiwekhi zentlalo, luhlobo luni lwezemidlalo abazenzayo njl. \

Indlela yokulungelelanisa: Ingcebiso yam ikuwe osele ulungile Isakhelo seFigma . Kodwa ukuba intsonkothile kakhulu, yakha nje kwiGoogle Doc okanye kwincwadana yakho.

Eyona njongo igqibeleleyo: ukuqonda iiprofayili zabasebenzisi abanokubakho kunceda ukufomatha imiyalezo ngokuchanekileyo kwiibhana kunye nokufezekisa i-UI engcono.

Udliwano-ndlebe

Ngokusekwe kulwazi oluvuliweyo emva kokusebenzisa indlela yomntu, unokujolisa abaphulaphuli bakho kwaye ubamemele kudliwanondlebe.

Iingcebiso zodliwano-ndlebe oluyimpumelelo:

• Ukuqulunqa imibuzo evulelekileyo ukukhuthaza abathathi-nxaxheba ukuba banike iimpendulo ezineenkcukacha;
• Qala ngencoko ekhaphukhaphu ukwenza indawo epholileyo;
• Jonga kwaye umamele ngaphezu kokuba uthetha.

Imizekelo yemibuzo onokuyibuza ngexesha lodliwano-ndlebe:

• Unganceda undixelele ukuba udla ngokuwakhetha njani amatikiti ohambo lwakho lweholide?
• Yeyiphi ingxaki oye wazama ukuyisombulula xa usenza oku kuthenga?
• Zeziphi ezinye iindlela oziqwalaseleyo phambi kokwenza oku kuthenga?
• Yeyiphi eyona nto ibalulekileyo kwisigqibo sakho sokuthenga le mveliso?

Indlela yokulungelelanisa: khangela abantu ngamaqela anomxholo kuFacebook, Instagram okanye kwezinye imidiya yoluntu. Umzekelo: ukuba wenza isicelo sembaleki, ungabhala isicelo kwiqela malunga nokubaleka kunye nesithembiso sokuncokola imizuzu eli-15 okanye unokubuza imibuzo ethile ngokubhala. Abantu abaninzi bakulungele ukusabela.

Injongo yokugqibela: ukuqonda iimvakalelo kunye neemvakalelo zabaphulaphuli ekujoliswe kubo, yintoni ebangela ukukhathazeka kwabo malunga nokuthengwa - ixabiso eliphezulu, ukungazi kakuhle imarike, ukwesaba ukwenza iphutha, enye into.

I-JTBD kunye neBali lomsebenzisi

I-JTBD kufuneka yenziwe ngokwesiseko sodliwano-ndlebe lwabasebenzisi. Ngokufanelekileyo, kufanelekile ukuthetha nabantu bokwenyani abanxulumene nabaphulaphuli bakho abanokubakho. Ukuba kunzima ukuba unxibelelane nabantu ongabaziyo, ungaqala nabahlobo bakho kunye nabantu obaqhelileyo ukuziqhelanisa.

Imisebenzi ekumele yenziwe yingcamango ekuphuhlisweni kwemveliso ethatha ukuba "umsebenzi" kulo mxholo yingxaki ethile okanye umsebenzi umntu azama ukuwusombulula ebomini bakhe.

Ibali lomsebenzi linefomula ethile ekuvumela ukuba uchaze iimfuno kunye nemveliso ngaxeshanye:

Umzekelo, " Xa ndifuna ukuzilolonga, kodwa andinaxesha kunye nemali yokwenza umthambo, ndifuna ukufaka i-app ye-intanethi elula nengabizi kakhulu yokuzilolonga ukuze ndibe sempilweni ngaphandle kokushiya ikhaya kwaye ndonge imali ."

Enye indlela efanayo kodwa eyahlukileyo kancinane liBali loMsebenzisi. Ibali lomsebenzisi yinkcazo yemveliso esekelwe kwiimpawu ezithile zomsebenzisi kwaye ibandakanya inkcazo yemisebenzi yemveliso ngokwembono yakhe.

Ibali lomsebenzisi linefomula:

Umzekelo, " Njengomdwelisi wenkqubo oneminyaka engama-30 ubudala ohlala eqaqanjelwa ngasemva nangentamo ngenxa yomsebenzi wokuhlala, ndifuna ukuyalela isitulo sokuphulula ukwenza ubomi bam bukhululeke ngaphandle kokushiya ikhaya ."

Ibali lomsebenzisi linokuba nzima ngakumbi ukuqamba ngaphezu kweNdaba yoMsebenzi ukuba awunayo i-1-2, kodwa i-5-10 okanye amacandelo amaninzi abaphulaphuli ekujoliswe kubo. Kule meko, zilungiselele ukuchaza "ibali" kwicandelo ngalinye.

Unokukhetha enye yezi ndlela, umzekelo, leyo ibonakala icace ngakumbi kuwe, kwaye uzame ukuyisebenzisa kwingcamango yakho. Ungayicwangcisa ngendlela ekulungele ngakumbi ngenxa yokuba izivakalisi ezithile, ngoko ungaqala ukuyibhala uye kwincwadana yakho.

Injongo ephambili ye-JTBD okanye iSakhelo seNdaba yoMsebenzisi kukukhokela izigqibo ngexesha lokufunyanwa kwemveliso, ukuyila kunye nophuhliso ngokumba nzulu ekuziphatheni komsebenzisi. Kuyanceda ukuphonononga ukuba kutheni abathengi bakhetha imveliso, kwaye ibanceda njani bacombulule ingxaki okanye bafikelele kwisiphumo.

Imephu yohambo lwabathengi

Emva kokugqiba amanyathelo ama-3 apha ngasentla, sisondela kwiMaphu yoHambo loMthengi (CJM) kunye nokuHamba komsebenzisi. Zombini iikhonsepthi zibalulekile kuphuhliso lwemveliso kodwa zijongana neendawo ezahlukeneyo.

I-CJM luphawu olubonakalayo lwamava okuphela ukuya ekupheleni umthengi anawo ngemveliso, inkonzo, okanye uphawu. Ngokufanelekileyo, i-CJM izaliswe emva kodliwanondlebe lwabasebenzisi okanye nakwinkqubo kunye nabo. Kodwa ukuba oku akunakwenzeka, ngoko ungaqala ngokuyigcwalisa, uzicingele kwindawo yomsebenzisi.

Ngokwesiqhelo iCJM ibandakanya oku kulandelayo: Ukwazisa > Ukuqwalaselwa > Ukufumana > Inkonzo > Ukunyaniseka , kodwa kwiimveliso zedijithali ihlala ibandakanya: Ukufunyanwa> Khuphela> Ukukhwela> Ukugcinwa> Ukubhengezwa.

Eyona nto ibalulekileyo kukunikela ingqalelo kumanqaku entlungu kunye nendlela esinokuhlangabezana ngayo nazo sisebenzisa i-interface yemveliso yethu. Umzekelo, singongeza i-gamification ukuze soyise ukukruquka, okanye sinokunika iingcebiso zomxholo okanye iitemplates zeempawu ezinzima.

Indlela yokulungelelanisa: Zininzi iibhodi zedijithali ezifana neMiro okanye iFigJam apho unokwenza kwaye uphuhlise iCJM yakho. Ziluncedo kakhulu kuba ungabelana ngazo neqela lakho kwaye kulula kakhulu ukuzikhwela. Ngokwam ndikhetha iFigJam kuba umsebenzi woyilo lwemveliso kunokwenzeka ukuba wenziwa kwiFigma kwaye ziyahambelana ngokugqibeleleyo.\

I-FigJam inokungagqibekanga kwayo itemplate yeCJM kunye nesikhokelo malunga nendlela yokuyisebenzisa. Kum iyasebenza kwaye isebenza kakuhle kakhulu.

Kodwa kulungile ngokupheleleyo ukusebenzisa ibhodi yesincamathelisi yokwenyani kuloo nto kwaye ukuba ufumanisa ukuba le ndlela yokusebenza ikufanele, ungayihambisa i-CJM yakho kwifomati yedijithali kamva nangaliphi na ixesha.

Eyona njongo iphambili: Phakathi kwezinye izinto, i-CJM ibalulekile ekuchongeni iintlungu zabathengi abanokubakho kunye namathuba asecaleni kwabo. Nge-CJM, unokwenza isicwangciso sophuhliso esinolwazi kwaye ubeke phambili iimpawu ngaphakathi kwemveliso efanele ukuphuhliswa.

Ukuhamba komsebenzisi

Emva kokudala i-CJM yakho ungayidlulisela kuMsebenzi woMbane. Ukuba i-CJM yindlela eqikelelwayo yomsebenzisi ngaphandle kokuzibophelela kwizikrini ezithile okanye izinto zojongano, ke UkuHamba koMsebenzisi sele sisikimu sokuqala somgangatho ophezulu wemveliso okanye inkonzo yakho.

Ukuhamba komsebenzisi ngumzobo obonakalayo obonisa indlela umsebenzisi ayithathayo ngemveliso okanye iwebhusayithi ukufezekisa umsebenzi othile okanye injongo. Iqhekeza ukulandelelana kwamanyathelo abasebenzisi abawalandelayo, ebonisa indlela abahamba ngayo kwizikrini okanye amaphepha, basebenzisane nezinto, kwaye benze ukhetho. Ukuhamba komsebenzisi kubalulekile kwi-UX/UI uyilo lokuqonda ukuziphatha komsebenzisi kunye nokudala amava asebenzayo omsebenzisi.

Iingcebiso eziqhelekileyo zokwenziwa komsebenzisi:

• Cacisa ngokucacileyo injongo yemveliso okanye iimpawu oziphuhlisayo ukuhamba komsebenzisi. Oku kuya kukunceda ugxininise kumanyathelo aphambili kunye neemfuno zabasebenzisi.
• Qwalasela iinjongo zoshishino zemveliso. Yila imveliso ukuze inyathelo ngalinye lomsebenzisi limkhokelele kwisenzo ekujoliswe kuso. Umzekelo, into ekujoliswe kuyo isenokuba kukwandisa inani labasebenzisi ababhalisiweyo, nto leyo ethetha ukuba ukuhamba komsebenzi kufuneka kuhlala kukhokelela umsebenzisi kwifomu yokubhalisa.
• Kubalulekile ukwakha ukuhamba komsebenzisi ukuze kusebenze ngaphandle kokulibazisa. Ngokomzekelo, imimandla eyongezelelweyo kwifom yegalelo okanye ukukhwela ixesha elide kunokonakalisa amava omsebenzisi xa kuthelekiswa nabakhuphisana nabo.
• Cinga ngawo onke amanqaku anokubakho oqhagamshelwano lomsebenzisi. Ngokomzekelo, ukuba sithetha ngesinyathelo sokubhalisa, kufuneka unikeze iinketho ezahlukeneyo: ukubhaliswa nge-Gmail, i-ID ye-Apple, ifowuni njl.

I-FigJam nayo ilungile kwisakhiwo sokuHamba komsebenzisi. Unokugcina yonke imizobo kunye nedatha kwiprojekthi enye kwaye uyenze ibonakale ngakumbi kwaye kulula ukuyitshintsha.

Ukuhamba komsebenzisi kunceda ukulungelelanisa isakhiwo semveliso phakathi kwawo onke amalungu eqela: abaqulunqi, abaphuhlisi, abaphathi beemveliso, abathengisi kunye nabanye abachaphazelekayo. Ikuvumela ukuba uphephe ukungacaci kunye nokungaqondi ngokuxoxa ngezinto ezintsha kunye nemiqobo.

Ukuqukumbela

Ndiyathemba ukuba eli nqaku linceda abaseki kunye namanye amalungu eqela ukuba akhethe isicwangciso esifanelekileyo sokwakha iprototype yabo yokuqala, ngakumbi ukuba abanazo izixhobo zokuqesha umyili wexesha elizeleyo. Nokuba awuzange uzibone ukwizihlangu zomyili kwaye awunamva ebaleni, iindlela ezininzi zokuyila ziyafumaneka ezinokuqondwa ngabantu abangenamvelaphi yoyilo lobuchwephesha. Iindlela ezinje ngemephu yohambo lwabathengi, udliwano-ndlebe, kunye nokuhamba komsebenzisi ziluncedo ngaphaya komsebenzi woyilo.

Kwinqaku lam elilandelayo, ndiya kubelana ngezibonelelo ezisebenzayo kunye namakhonkco okukunceda ukuba uqhubele phambili kunye ne-MVP yakho ngendlela eneendleko, njengenkqubo yokuyila esele yenziwe. Awudingi ukulwela imfezeko kwasekuqaleni. Qala nje, kwaye uya kufumana ulwazi oluxabisekileyo oluya kwenza amava omsebenzisi wemveliso yakho asebenze ngakumbi kwaye agudileyo. Oku kuya kusindisa izixhobo zophuhliso kwixesha elizayo kwaye kuncede ukuphepha ukuphononongwa okungalunganga kubasebenzisi.