Comms 101 yeVatsva Vatsva: Zvidzidzo 9 Zvinokosha Kubva Kupa Mentoring 3000+ Entrepreneurs

Kukurukurirana kwakanaka ndiyo huni yekukura kwebhizinesi ripi neripi riri kusimukira. Pasina kuparadzira izwi nezve yako yekutanga, haugone kuunganidza vatengesi vatsva kana vatengi. Munyika ine ruzha izere nevanhu vari kuyedza kuzviitira zita, zvinogona kuve zvakaoma kutumira meseji chaiyo iyo inozoisa brand yako kure nemhomho.

Suffiyan Malik , investor kuDraperU Ventures, homwe yekutanga-nhanho yakatsaurirwa kune vachiri kusimukira tech kutanga, uye Mutevedzeri weMutungamiriri weZvirongwa & Kukura paDraper University, anopa hunyanzvi hwake kune vatsva vakatanga. Sezvo akura DraperU kubva ku1,200 alumni kusvika ku4,000 mukati memakore mana, akabatsira kumisa chizvarwa chitsva chevatungamiriri vakatsiga.

Maonero ake anopa maturusi evatangi kuti vazvisimbise, vakure manetwork avo, uye nekuisa matangiro avo ebudiriro mumusika une makwikwi kupfuura nakare kose.

A Master of Network Kukura

Kuburikidza nebasa rake neDraperU, Suffiyan Malik akadzidzisa vanopfuura zviuru zvitatu zvemabhizinesi uye akavabatsira kugadzira nzira dzekutaura dzakanaka. Akavaka nharaunda mumuganhu wetekinoroji uye akaitisa zviitiko kune vanopfuura zviuru zvitanhatu vetekinoroji, senge Building Atoms Summit, iyo yaive nevatauri vakaita saDavid Friedberg, Purofesa Alex Filippenko, uye Trevor Martin.

Malik akashandisa kunzwisisa kwake kwakadzama kwekutaurirana uye kusimudzira bhizinesi kutsanangura hunyanzvi hwekutanga kune vanoda mabhizinesi nevatangi vekutanga. Pasina network inoshanda, kutsvaga mari, uye kusimudzira bhizinesi, vatsvaki vatsva vanonetsekana kuisa mhando yavo mumusika.

Pazasi pane zvipfumbamwe zvakakosha zvidzidzo kubva kuMalik izvo zvakakosha kune vanovamba.

1. Vaka Hukama Usati Wahuda

Hazvina kunaka kukumbira rubatsiro usati watanga hukama. Kutarisira zvido zvekutanga kwako, zvakakosha kukudziridza hukama hwepakutanga. Ita shoo pese paunogona, kungave pazviitiko zvenetwork, makonferensi, kana misangano inongoitika pachitoro chekofi.

2. Tsvakurudza Somutori wenhau

Kutanga kusati kwabudirira, muvambi anozoda kuziva chimiro chemusika wauri kupinda. Kuti uwane nzwisiso yakakwana yevanogona kukwikwidza uye vateereri vebhizinesi rako, vanovamba vanofanirwa kutora inoshanda nzira yekutsvagisa.

Semutori wenhau, unogona kuunganidza tsvakiridzo kuburikidza neakawanda masosi, anosanganisira emari mawebhusaiti, maturusi ekuongorora, uye izwi remuromo.

3. Shoko reMuromo ndiyo Yakanakisa Baseline Strategy

Vavambi havafanire kurerutsa simba remazwi-e-muromo networking; ndiyo nzira yakasimba yekuenda kumusika nekuti inovaka kuvimba uye kuvimbika kuburikidza nekurudziro yemunhu, iyo vanhu vanokoshesa kupfuura zvechinyakare kushambadzira. Iyo zvakare inodhura-inoshanda uye scalable, ichibvumira kutanga kukura kwevatengi vavo organically uku vachiwana kuvimbika uye humbowo hwemagariro.

Forbes yakanyora nzira dzekare dzakabudirira dzeshoko-re-muromo, ichiratidza chirongwa cheKimberly-Clark chinotungamirwa naMarina Maher Communications, icho chakawana bhizinesi iro WOMMY muchikamu chevapesvedzera.

4. Podcasts Ndiwo New Business Development Medium

MaPodcasts ari kubuda senzira inoparadza yevatangi vekuvaka hukama. Ivo vanopa chikuva chekugovana hunyanzvi, kuita nevateereri, uye kubatana nevaenzi vane simba. Iyo podcast yakabudirira inovhura mikana yekushamwaridzana uye yekuvaka kuvimba. Izvi zvinogadzira zvinotungamira kuburikidza nekukurukurirana kwechokwadi uye zvirimo zvinosangana nevateereri.

5. Mapepanhau Anogona Kushandiswa Kuvandudza Bhizinesi

Mapepa enhau chishandiso chakagara chiripo kumabhizinesi nechikonzero chakanaka. Tsamba yenhau inogadzira kukosha nekuvaka hukama hwenguva refu uye kusimudzira bhizinesi. Nhau dzakanaka dzinosimbisa hukama pakati pebhizinesi nevatengi nekuvachengeta vachiziva nezvezvinangwa zvaro uye matanho ekukura.

6. Munhu wese Anoda Vateereri

Kana yekutanga ichipinda mumusika, inenge ichipinda paruzhinji. Kufamba kwese kwainoita kune mukana wekukwevera kutariswa kubva kune vatengi uye vanoisa mari. Kukudziridza vateereri hakungogumiri pakukusiyanisa neboka; inogona kubatsira kusimbisa kuvimbika uye kuvimba. Nzira dzekukurukurirana dzinofanira kupfuura kuparadzira ruzivo rwemhando yako.

Nekuratidza nyika kuti ndiwe ani uye zvaunotenda mazviri sekutanga, unogona kukura vateereri vevateveri nevatendi.

7. Kuzviisa Pachako Kunokosha

Paunenge uchipinda mumusika, zvakakosha kuti ugadzire nzvimbo yako wega. Muvambi anofanira kutsanangura uye kutaurirana yakasarudzika kukosha chirevo chavanounza patafura. Funga kuti ndeipi niche yaunozadza mumusika, kuti urikuda kuizadza sei, uye nei iwe uri sarudzo yakakwana yeiyi zano.

8. Gadzira Chikamu Chako

Paunenge uchiita tsvakiridzo yemusika, zviri nyore kuwana mapoka aripo ekutevedzera. Nekudaro, pachinzvimbo chekuyedza kukwikwidza mumapoka aripo, vavambi vanofanirwa kugadzira nekugadzira chikamu chavanogona kugara.

Mumwe muenzaniso wekambani inobuda nekugadzira chikamu chitsva ndeye Salesforce inozvisiyanisa kubva kuSiebel muna 1999. Sezvinotsanangurwa muchinyorwa chino na. Pakati , Siebel aiva mutungamiri muCRM (Customer Relationship Management).

Nekuunza iyo pfungwa ye "Cloud CRM," Salesforce yakatsanangura chikamu chayaigona kushandisa kupinda mumusika uye kumira kure nevakwikwidzi.

9. Dzidzira Cold Outreach Nechitendero

Cold outreach ndiyo yakakosha hunyanzvi kune wese muvambi. Dzimwe nguva, hukama hwakasimba uye hunokosha hunoumbwa kubva pasi. Iwe hauzive kuti ndiani angave yako inotevera yakakura network mukana, saka kutonhora kunosvika kunofanirwa kuitwa nguva dzose uye nguva dzose.

"Dzidzira kudzidzisa kwakatonhora sekunge kuenda kuchechi neSvondo," anodaro Suffiyan Malik. Anokurudzira kutumira maemail angangoita makumi maviri kune epamusoro-kukosha vangangove vapangamazano, vanoisa mari, mihoro, uye vatengi pavhiki.

Nheyo Yekutanga Kukura

Nezvidzidzo zvipfumbamwe izvi kubva kuna Suffiyan Malik, vavambi ikozvino vakabata makiyi ekukura kwekutanga kunozozvibata kupikisa makwikwi.

Nekuvaka hukama hwepakutanga, kuita tsvakiridzo yemusika, kutaurirana kuburikidza neshoko remuromo, podcasts, uye matsamba enhau, kukura vateereri, kuzvimisa pamusika, kutsanangura yako wega chikamu, uye kudzidzira kunogara kuchitonhora kusvika, unogona kugadzira network yakasimba iyo batsira kutakura bhizinesi rako kuti ribudirire.

Semunhu mukuru wemazano ekutaurirana, Suffiyan Malik akabatsira zviuru zvevatangi kuvaka zviroto zvavo zvebhizinesi. Kune vanoda mabhizinesi, ane rimwe izwi rezano: "Kugona kwehunyanzvi kwakakosha, kugona kutaura nyaya kwakakosha. Kuita comms simba rako guru ndiro mhasuru yakakosha yaunofanirwa kuvaka semuzvinabhizimusi. "