Comms 101 kubashinze bashya: Amasomo 9 yingenzi yo gutoza ba rwiyemezamirimo 3000+

Itumanaho ryiza nigitoro cyiterambere ryubucuruzi ubwo aribwo bwose. Utakwirakwije ijambo kubyerekeye gutangira, ntushobora kwegeranya abashoramari bashya cyangwa abakiriya. Mwisi yisi yuzuye abantu bagerageza kwihesha izina, birashobora kugorana kohereza ubutumwa bwiza buzatandukanya ikirango cyawe nabantu.

Suffiyan Malik , umushoramari muri DraperU Ventures, ikigega cyo hambere cyahariwe gutangiza tekinoloji igenda itera imbere, na Visi Perezida wa Porogaramu & Growth muri kaminuza ya Draper, atanga ubuhanga bwe kubashinze bashya. Amaze gukura DraperU kuva 1200 barangije kugeza 4000 mugihe cyimyaka ine, yafashije gushiraho igisekuru gishya cyabayobozi batangiye kwihangana.

Ubushishozi bwe butanga ibikoresho kubashinze kwishyiriraho, gukura imiyoboro yabo, no gushyira intangiriro zabo kugirango batsinde isoko rihatana kurusha mbere.

Umwigisha wo Gukura Kumurongo

Binyuze mu mirimo yakoranye na DraperU, Suffiyan Malik yahuguye ba rwiyemezamirimo barenga 3.000 kandi abafasha gushyiraho ingamba zifatika zo gutumanaho. Yubatse umuganda mu buhanga bw’imipaka kandi yakiriye ibirori by’abahanga mu bya tekinoloji barenga 6.000, nk’inama y’inyubako ya Atoms, yagaragayemo abavuga nka David Friedberg, Porofeseri Alex Filippenko, na Trevor Martin.

Malik yakoresheje ubushishozi bwimbitse ku itumanaho no guteza imbere ubucuruzi kugirango asobanure ubumenyi bwibanze kubashaka kwihangira imirimo ndetse nabashinze gutangiza. Hatabayeho guhuza neza, gukusanya inkunga, no guteza imbere ubucuruzi, abashinze bashya bazaharanira gushyira ikirango cyabo ku isoko.

Hano hepfo amasomo icyenda yingenzi yatanzwe na Maliki ningirakamaro kubashinze.

1. Kubaka umubano mbere yuko ubakenera

Ntabwo ari byiza gusaba imfashanyigisho mbere yuko umubano ushingwa. Kugirango utegure ibyo ukeneye gutangira, ni ngombwa gutsimbataza umubano hakiri kare. Kora icyerekezo aho ushoboye hose, haba mubirori byo guhuza ibikorwa, inama, ndetse ninama ziterana kumasoko yikawa.

2. Ubushakashatsi nkumunyamakuru

Mbere yo gutangira gutera imbere, uwashinze azakenera kumenya imiterere yisoko ryinjira. Kugira ngo usobanukirwe neza abashobora guhatana hamwe nabumva ibikorwa byawe, abashinze imishinga bagomba gufata ingamba zifatika zubushakashatsi.

Nkumunyamakuru, urashobora kwegeranya ubushakashatsi ukoresheje amasoko menshi, harimo urubuga rwimari, ibikoresho byo gusesengura, nijambo kumunwa.

3. Ijambo ryumunwa nuburyo bwiza bwibanze

Abashinze ntibagomba gupfobya imbaraga zo guhuza umunwa; nuburyo bukomeye bwo kujya ku isoko kuko byubaka ikizere no kwizerwa binyuze mubyifuzo byawe bwite, abantu baha agaciro kuruta kwamamaza gakondo. Nibindi bihendutse kandi binini, bituma abitangira kuzamura abakiriya babo muburyo bwiza mugihe babonye ubudahemuka nibimenyetso byimibereho.

Forbes yashyize ku rutonde amateka yatsindiye ijambo ku munwa, agaragaza ubukangurambaga bwa Kimberly-Clark buyobowe na Marina Maher Itumanaho, bwinjije ubucuruzi WOMMY mu cyiciro cy’abaterankunga.

4. Podcasts Nuburyo bushya bwo guteza imbere ubucuruzi

Podcasts zigaragara nkuburyo bunini kubashinze kubaka umubano. Batanga urubuga rwo gusangira ubuhanga, kwishora mubateze amatwi, no guhuza abashyitsi bakomeye. Intsinzi ya podcast ifungura amahirwe yo guhuza no kwizerana. Ibi bibyara kuyobora binyuze mubiganiro byukuri nibirimo byumvikana nababumva.

5. Ibinyamakuru birashobora gukoreshwa mugutezimbere ubucuruzi

Akanyamakuru nigikoresho kimaze igihe kinini kubucuruzi kubwimpamvu nziza. Akanyamakuru gatanga agaciro mukubaka umubano muremure no guteza imbere ubucuruzi. Ibinyamakuru byiza bishimangira umubano hagati yubucuruzi nabakiriya mubamenyesha intego zacyo ningamba ziterambere.

6. Abantu bose bakunda abumva

Iyo itangira ryinjiye ku isoko, ryinjira murwego rusange. Intambwe yose ikora ifite ubushobozi bwo gukurura ibitekerezo kubakiriya n'abashoramari. Guhinga abumva ntibirenze kugutandukanya nabantu; irashobora gufasha gushiraho ikizere no kwizerana. Ingamba zitumanaho zigomba kurenga gukwirakwiza ibicuruzwa byawe.

Mu kwereka isi uwo uriwe nicyo wemera nk'intangiriro, urashobora gukura abakunzi b'abafana n'abizera.

7. Kwishyira mu mwanya wawe

Iyo winjiye ku isoko, ni ngombwa gukora umwanya wawe bwite. Uwashinze imishinga agomba gusobanura no kumenyekanisha icyifuzo cyihariye bazana kumeza. Reba icyuho wuzuza isoko, uko uteganya kuzuzuza, nimpamvu uhitamo neza kuriyi ngamba.

8. Shushanya Icyiciro cyawe

Iyo ukora ubushakashatsi bwibanze ku isoko, biroroshye kubona ibyiciro bihari byo kwigana. Ariko, aho kugerageza guhatanira ibyiciro bihari, abashinze bagomba gushushanya no gukora icyiciro gishya bashobora guturamo.

Urugero rumwe rwisosiyete itangiza mugushiraho icyiciro gishya ni Salesforce yitandukanya na Siebel mumwaka wa 1999. Nkuko byasobanuwe muriyi ngingo na Hagati , Siebel yari umuyobozi muri CRM (Imicungire yimikoranire yabakiriya).

Mugutangiza igitekerezo cya "Cloud CRM," Salesforce yasobanuye icyiciro ishobora gukoresha kugirango yinjire ku isoko kandi ihagarare itandukanye nabanywanyi.

9. Itoze gukonja mu idini

Ubukonje bukabije nubuhanga bwibanze kuri buriwashinze. Rimwe na rimwe, umubano ukomeye kandi ufite agaciro ukorwa kuva kurwego rwo hasi. Ntushobora kumenya uwakubera amahirwe akurikira y'urusobe, bityo ubukonje bukwiye gukorwa buri gihe kandi burigihe.

Suffiyan Malik ashimangira ati: “Witoze gukonja nko kujya mu rusengero ku cyumweru.” Arasaba kohereza byibuze imeri makumyabiri kuri abajyanama, abashoramari, abakozi, nabakiriya buri cyumweru.

Urufatiro rwo gukura

Hamwe naya masomo icyenda yatanzwe na Suffiyan Malik, abayashinze ubu bafite urufunguzo rwo gukura intangiriro izakomeza kwifata irushanwa.

Mu kubaka umubano hakiri kare, gukora ubushakashatsi bwimbitse ku isoko, kuvugana ukoresheje ijambo kumunwa, podcast, hamwe namakuru yamakuru, gukura abumva, kwihagararaho mumasoko, gusobanura icyiciro cyawe, no kwitoza ubukonje buhoraho, urashobora guteza imbere umuyoboro ukomeye uzabikora fasha gutwara ubucuruzi bwawe gutsinda.

Nka guru yingamba zitumanaho, Suffiyan Malik yafashije ibihumbi byabashinze kubaka inzozi zabo mubucuruzi. Ku bifuza kwihangira imirimo, afite irindi jambo ry'inama: “Ubushobozi bwa tekinike ni ingenzi, ubushobozi bwo kuvuga inkuru ni ingaruka. Gukora comms imbaraga zawe nizo mitsi y'ibanze ugomba kubaka nka rwiyemezamirimo. ”