Mu ntangiriro, habayeho kandi bizahora bitangiza - Umuremyi wubucuruzi bushya. Usibye kuba bigoye, gutangira kwihangira imirimo birashobora kuba ibikorwa byonyine. Ukeneye itsinda kugirango utangire gushya kugirango ubeho kandi utere imbere. Aba bantu bifatanya nuwashinze, mubisanzwe Cs (CTO, CFO, COO, nibindi), ni "intangiriro." Bagomba kwambara ingofero zirenze imwe bagafata ubushyuhe bwose kugeza bafashe neza gutangira. Tekereza gutangira nkigiti gikura kandi kigashami. Amashami mashya asobanura abantu bashya. Igitabo cyo Gutangira Itangiriro Reka dusubire vuba kuri "intangiriro." Ku ikubitiro, uwashizeho gutangiza (uwashinze) nawe niwe uhitamo. Bahitamo uwo bagiye guha akazi. Igihe kimwe, undi muntu agiye kubakorera. Ntabwo ari ikintu kinini mugihe itangira ryimukira muri sosiyete. Ariko, irashobora guhinduka "ikintu" mugihe itangiye yisanze mumazi yimbitse, mubisanzwe mugihe cya IPO. Abashinze gutangiza bafite byinshi ku isahani yabo kuri micromanage, kereka niba uhangayikishijwe no guha akazi cyangwa kwirukana abantu. Noneho, ndumva byaba arigihe cyiza cyo kuvugisha inzovu muriyi ngingo. Niki cyujuje ibisabwa kugirango nkemure iyi ngingo ubanza? Nibyiza, ntabwo arukuri ko nagerageje kunanirwa, ariko ibyaje nkibikurikira nyuma yo gutangira kugerageza kwanjye. Nabuze kubara umubare wa ba rwiyemezamirimo n'abashinze gutangiza bampaye akazi ko kwandika ibintu byigenga cyangwa umucuruzi witerambere kuva 2011. Bamwe barabikoze, kandi ntabwo ari inguzanyo yanjye. Benshi barananiwe, kandi ntabwo ari amakosa yanjye. Ntabwo nabuze kubona icyitegererezo. Wowe, kubwamahirwe yose, uribuka uko "Anna Karenina" ya Tolstoy itangira? Ni uyu murongo: Imiryango yishimye irasa; buri muryango utishimye ntabwo wishimye muburyo bwawo. Ku bijyanye no gutangira, ni ikinyuranyo rwose: Gutangira kunanirwa gutangira byose birasa; buri gutangiza neza bigenda neza muburyo bwabyo. Ahantu hose munzira, abashinze gutangiza bafite byinshi cyane, kandi ntibabonana nabantu ndetse nibikorwa kurwego rwo hasi. Burigihe byahoze nkibi, ntakintu cyihariye ni ubucuruzi gusa - ubujiji ni (ntabwo) umunezero cyangwa urwitwazo. Ibi nibitekerezo byanjye gusa - Nakunze kuba umwe mubatangiye Minion Ntabwo nigeze ngira ibibazo byo gukorana nabashinze gutangiza muburyo butaziguye, habe no kure (haba muburyo bwikigereranyo kubijyanye nijambo ryanyuma ryuyu murongo). Ariko, hamwe na COO nizindi "miniyoni", byabaye inkuru itandukanye rwose. Ntabwo bikwiye ko abashinze gutangiza batabizi byanze bikunze, ariko na none, burya nuburyo ibintu byubucuruzi bimeze. Ufite uburenganzira bwose bwo kunegura gukoresha (nabi) gukoresha ijambo "miniyoni" mubitekerezo byo gutangira. Urashobora kandi gushyira akamenyetso kubintu byose wasomye kugeza hypothetical na abstract. Noneho, reka tuzane bimwe bizwi mubuzima busanzwe bwo gutangiza ingero zubucuruzi. Tugomba gukora? Urashaka kugurisha amazi yisukari ubuzima bwawe bwose? Cyangwa urashaka kuzana nanjye no guhindura isi? Nibyiza cyane iyo ukoresheje cote udakeneye kuvuga uwabivuze kuko abantu bose barabizi. Nibyoroshye "minionize" umuntu wateguye ubucuruzi bwa Apple "1984". Uburyo byatangiye ... Ndagutekereza nka Woz na Markkula. Umeze nkumwe mubashinze sosiyete. Bashinze isosiyete, ariko wowe na njye dushiraho ejo hazaza. - Steve Jobs, kwa John Sculley, muri repetition ya Macintosh mu 1984 Ukuntu byarangiye ... Sculley yavuze mu 2015 ko Jobs atigeze amubabarira kandi ubucuti bwabo butigeze busanwa. Sinzi. Ndashobora gutekereza gusa. Ariko, niba umusore wa Pepsi yagize ubwoba bwo gutera pome nini ku giti cya Apple, natekerezaga gusa uko byagenze ku mbuto "zimanikwa hasi" zinda Steve Jobs. Hano hari undi. Justin Timberlake yerekanye Sean Parker muri "Urubuga rusange." Uyu musore rwose ikintu cyari azi guterera ibirori bitazibagirana. Nubwo gushushanya, ndashaka kuvuga gukora "imirongo", we na Zuckerberg bakomeje kuba hafi ( ). bahura buri gihe Parker yagize ati: "Muri 2017, ubwo yaganiraga na , Parker yagaragaje impungenge z’uruhare rwa Facebook muri sosiyete, avuga ko" rukoresha intege nke muri psychologiya y’abantu "kuko rutanga" igitekerezo cyo kwemeza imibereho ". Parker yavuze. yari "ikintu cyanga umutimanama utemerera" gukoresha imbuga nkoranyambaga. " Axios None rero, nshuti nkunda bashinze, uzi icyo miniyoni zawe zikora mugihe utareba?
