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Saison ya ba fêtes oyo ekoya, Ignorer mutu nionso sauf Client mokopene@bigmao

Saison ya ba fêtes oyo ekoya, Ignorer mutu nionso sauf Client moko

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susie liu

@bigmao

sporadic writer covering the intersection of tech, business, and marketing

5 min read2024/12/21
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Molai mingi; Mpo na kotánga

Noele ezali te mpo na kosakana na Santa na ba jingles mpe na ba codes ya 20% ya mbongo —ezali mpo na kobundisa baleine. Client oyo logo na ye ekopesa équipe na yo ya vente ba goosebumps. Investisseur moko ya influence oyo kombo na ye ekomisaka table ya cap sexy. Année prochaine, parier nionso na campagne moko tellement précise c’est psychotique frontalière. Likama? Bolole? Emonani ete, mpe mbala mosusu. Kasi ennuyeux? Ata moke te.
featured image - Saison ya ba fêtes oyo ekoya, Ignorer mutu nionso sauf Client moko
susie liu HackerNoon profile picture
susie liu

susie liu

@bigmao

sporadic writer covering the intersection of tech, business, and marketing

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STORY’S CREDIBILITY

Original Reporting

Original Reporting

This story contains new, firsthand information uncovered by the writer.

Opinion piece / Thought Leadership

Opinion piece / Thought Leadership

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

Guide

Guide

Walkthroughs, tutorials, guides, and tips. This story will teach you how to do something new or how to do something better.

Marketing ya ba fêtes, ndenge esakolami, ezali con. Escroquerie ritualisée oyo etekamaka na ba startups na ba plateformes ya publicité, ba agences, mpe ba marcheurs oyo ba profiter na désespoir na yo. Okanisi mpenza ete okoki koleka Amazon, koleka Coca-Cola, to koleka Nike? Longola kaka soki ozali konyata mbongo na kobombana na garage na yo, te.


Noele ezali te mpo na kosakana na Santa na ba jingles mpe ba codes ya 20% ya mbongo —ezali mpo na kobundisa baleine. Na mbula ekoya, bobongola mayele na yo mobimba ya marketing na obsession publique na mutu moko. “Zando ya motángo ya bato” te. Persona cible te. Moto moko, oyo azali kopema, ya mosuni mpe makila oyo “ɛɛ” na ye ekokaki kopesa yo nzela ya libela na club ya cocktail Cabo ya Cuba.


Parier nionso na campagne moko tellement précise eza psychotique frontalière . Likama? Bolole? Emonani ete, mpe mbala mosusu. Kasi ennuyeux? Ata moke te.


Soki ekweyi, bato bakosolola. Soki epumbwaka, okozala propriétaire ya mbula.


Soit ezali malamu koleka kosenga na internet ba cliquage, en plus ekopesa yo lisolo moko ya munene (to excuse munene ya komela).

Marketing ya ba fêtes ezo sukola.

Oyo ezali scénario classique ya David vs Goliath —longola se Goliath azali na mitrailleuse mpe David abosanaki slingshot na ye . Tala ntina oyo ezali etumba ya kobungisa:

Ozali Outgunned Pe Ozali Outclassed

Marque nionso ya munene na ba poches profondes ezo jacking ba CPMs. Piblisite esɛngaka mbongo koleka mbala mibale, momekano emati, mpe algorithmes etyaka na esika ya liboso nani oyo abimisaka mbongo mingi. Oui, évidemment yo te. Soki campagne na yo ya $10K ekokaki koloba, elingaki koloba na mongongo ya nse: "Lisalisi."

Ozo Teka Na Ba Zombies

Na katikati ya sanza ya zomi na mibale, CTA na yo ezali kobunda na bandeko oyo balangwa masanga, retard ya kotinda biloko, mpe bapiblisite 87 oyo elobeli likabo ya kokoka mpo na bato oyo basalisaka bato ya mbwa. Bato oyo bazali koyoka yo bazali kotumba mpe bɔɔngɔ na bango ezali kopumbwapumbwa na pilote automatique —bazali mpenza na likoki te ya kopona kati na bamasini mibale ya papye ya kozinga.

Ozali Kobunda Na Père Noël —Mimbongo mosusu te

Yeba pona nini Apple ebomaka yango chaque Noël? Ezali na Siri te, kasi na sentiment . Ba gigantes ya ba fêtes basalelaka ba sanduku na bango ya bitumba pona kosala ba oeuvres d’art oyo emata na tina ya mayoki ya saison —nostalgie, bonkoko, ba valeurs ya libota —mpe soki ozali na par te, obimi lokola motekisi ya porte na porte na Saint Kostume ya Nick.

ROI = Mawa Na Investissement

Boteki ya sanza ya zomi na mibale ememaka kolela ya sanza ya Yanuali. Eloko nyonso oyo okosala na bopusi na yo ya fɛti ekoliama na bomoi na CPA na yo —mpe okolamuka na sanza ekoya kozinda na mawa, na ba factures, mpe komituna esika nini mbongo ekendaki. (Likanisi: Poche ya sima ya Zuck)

Pourquoi Kosala Serenade ya Mutu Moko Ezali Jeu Le plus Mayele

Ba cadeau ya malamu koleka eyaka na ba forfaits oyo esalemi na ebele te. Marketing na yo ya ba fêtes esengeli mpe te. Campagne oyo esalemi na kolanda bamposa ya bato ezali likabo mpo na bango ndenge moko na yo.

Ezali Guerre Psychologique

Bato bayinaka kotɛkama na bango, kasi balingaka koyoka ete baponami. Kotya makanisi na moto moko esalaka ete moto azala na bokangami ya makanisi:


  • Soki ba répondre, bayebi que bazo gagner po osali musala nionso ya ko courtiser bango.
  • Soki bayanoli te, bamitunaka soki moto mosusu akosala yango —mpe soki bakozanga lisasi na bango.

Ezali Test Ya Litmus Ya Suka Pona Produit Na Yo

Soki okoki te kondimisa kiliya moko oyo abongi mpenza, ndenge nini okondimisa bankama ya bato? Campagne por uno ezali lolenge ya mbangu mpo na koyeba soki pitch, produit, mpe stratégie na yo ezali sharp mpo na ko échelle.

Ezali Boot Camp Ya Marketing Ya Meilleur

Campagne ya moto moko ezali formation ya combat. Ba béquilles ya ba stratégies génériques te, Canva te, ba excuses ya “kasi CTR na biso ezalaki decent” te —kobika awa etie motema na ingenuité brute, agilité oyo eleki ya moto, mpe précision sans compromis. Succès ezali garanti te, mais clarté ezali garantie. Mateya ya makasi ekokangama, mpe ekipi na yo ekokoma immune na médiocrité. Sima ya oyo, bakozala plus que compétents: bakozala dangereux.

Ebongoli Kozanga Kokoka Na Succès

Ata soki “elongi te,” ezali bongo te. Bato basepelaka na bale. Mpiko ya kokende na yo ekomi mbongo na yango moko, kobimisaka buzz, ntembe, mpe limemya —nyonso wana ekoki kozala na sac yo client ya sika, partenaire, to investisseur. Na kampanye ya moto moko, kozanga kolonga ezali kaka lolenge mosusu ya elonga.

Ndenge Nini Ko Exécuter Campagne Oyo Ezali Na Frontière Na Maniacal

Etape 1: Poná Baleine na Yo

  • Client ya Ndoto: Ndakisa, client ya entreprise oyo logo na ye ekopesa équipe na yo ya vente ba goosebumps.

  • Mosangani ya ntina: Ndakisa, CMO oyo ekoki ko doubler reach na yo soki balobi oui.

  • Moto oyo azali na bopusi mingi: Kaka mpo na chèque te, kasi mpo na nkombo oyo ezali na mesa ya cap.


Zalá na mposa ya lokumu, kasi zalá na makambo ya solosolo. Elon azali trop occupé na ko diriger Efficacité ya Gouvernement. Viser ba gars deux escaliers na se na ye.

Etape 2: Kolanda nyama oyo olingi kolya

Kaka mpo ozali ko cibler mutu moko elingi koloba te que ozuaka ko sauter phase ya insight ya usager . Oh non, recherche oyo ezali na importance encore plus tango ozali ko professer bolingo, pe esuka te na profil na bango ya LinkedIn. Balingaka kosala massage ya ego na bango? Ozali na fetiche ya ba puzzles cryptiques? Bazali ko nosing around pona ba collaborations ya jeux?


Stalk (éthiquement), snoop (stratégiquement), pe kotonga dossier moko ya bien boye ekosala que FBI e sukola. Bomikundola kaka ete ezali na boyokani malamu kati na bolukiluki mpe “mpo na nini ezali na camionnette ya moindo libanda ya ndako na ngai?”

Etape 3: Bimisa bozoba oyo etambwisami.

Sikoyo lokola ososoli mposa ya baleine na yo, lamba mpambo yango. Kende brazen, to komitungisa te. Mais bravado na yo na art performance elingi koloba eloko te sans CTA sans pardon na ton irresistible. That ask needs to be so direct it's borderline confrontational , mpe ete pitch malamu koleka koyoka lokola kostume ya Italie oyo esalemi na kolanda bamposa ya moto.


Talá mwa makambo oyo ekoki kobanda kokanisa:


Sponsor The their Daily Coffee: Luká koyeba esika oyo bazwaka kafe na bango ya ntɔngɔ mpe futa liboso mpo na pɔsɔ moko ya ba commandes na bango. Tyá mokanda moko oyo ebongisami mpo na yo moko na récépissé nyonso oyo elobi: “ Esansi mpo na ekateli na yo monene oyo ekolanda —kosala elongo na biso.


Masuwa Porte ya Literal: Tindela bango porte (ɛɛ, porte ya solosolo) oyo bakangi fungola mpe mokanda: “ Oyo ezali fungola mpo na kofungola eloko moko ya kokamwa. Tosolola.


Somba Mokambi: Benga mwa mikanda ya lokumu oyo basalaka abonema na yango mpe basalelaka mbongo mingi mpo na kozwa mokanda oyo bafutaka. Komá mokanda ya polele oyo otindeli bango, oyo etondi na makambo ya sikisiki oyo etali ntina oyo basengeli kosolola na yo. Zalá na mobulu: “ Hey [Nkombo na Bango], Kosakana na Mike Emonani Bizarre na Yo .”

Etape 4: Sala que Mokili Eyeba que Oza Fou.

Exclusivité eza esengo te soki mutu azali kotala te. Bobongola sérénade na bino na spectacle.


Makambo mosusu oyo ebandisaka makanisi:


Tongela Countdown Public: Lancer montre ya countdown na ba médias sociaux, na ba posts oyo ezali kofinga, “ Mikolo 6 Kino [Nkombo ya Cible] ekobongola Nyonso. ” Salá nyonso mpo bálobela bango, bátya bilembo na basali na bango, bátya baninga na bango cible.


Go Guerrilla (Literally) : Kozwa ba acteurs to ba acteurs ya balabala mpo na “ko protester” libanda ya HQ na bango, bamemaka ba panneaux oyo ezali na ba slogans lokola, “ [Nkombo ya Cible], Zwá Likita! ”. Extra karma soki eza thème na industrie to produit na bango.


Futela Attention na bango: Somba esika ya ba publicités na libanda ya bureau na bango. Panneau d’affichage moko. Graffiti ndako moko (na ndenge ya mibeko). Zalá na mongongo makasi tii na esika oyo obandi masolo ya malili ya mai: “ Ndeko [Nkombo], Soki obengi biso te, ekosɛnga tósomba ba panneaux publicitaires mosusu. Et Yango Eza Awkward pona Moto Nionso.

Makanisi ya Nsuka: Mbala mosusu Ezali Yo Te —Mbala mosusu Ezali Kaka baba


Ntango mosusu, ozali mabe te na lisano —lisano ezali (mbala mosusu) kolekisa ntango mpamba.


Marketing ya ba fêtes pona ba startups? Yango nde ndako elongi toujours, na yo kaka ba confetti ya fête.


Tika ko groveler pona attention na système oyo ebongoli ba startups na fourrage ya canon pona ba gigantes publicitaires. Yango ezali kotingama te —ezali makanisi ya etonga oyo balati lokola mobulu . Salá likambo moko oyo ezali na mposa makasi ya kozala na mposa makasi. Kende unhinged, kende nikleere . Te mpo ezali garanti ya succès, kasi mpo ezali défaite préordé te. Au moins okozala na mwa esengo, mpe olongi te na style —na ba conditions na yo moko, na oyo ya bango te .

Ezali Noele. Salelá eleko mpo na oyo elingi koloba —kotambola mosika na makanisi mabe.

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susie liu@bigmao
sporadic writer covering the intersection of tech, business, and marketing

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