Too Long; Didn't Read
What we wear symbolises who we are (and who we're not). As luxury fashion labels start to invest in the metaverse, who will win? I look at the 4 different strategies fashion houses have adopted since 2021, and argue that luxury brands can increase their odds of finding product market fit by running multiple experiments across the four, as Gucci and Dolce & Gabbana have demonstrated
Share Your Thoughts