Fashion Houses are Finding a Home in The Metaverseby@qinen
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Fashion Houses are Finding a Home in The Metaverse

by Qin En10mJune 6th, 2022
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What we wear symbolises who we are (and who we're not). As luxury fashion labels start to invest in the metaverse, who will win? I look at the 4 different strategies fashion houses have adopted since 2021, and argue that luxury brands can increase their odds of finding product market fit by running multiple experiments across the four, as Gucci and Dolce & Gabbana have demonstrated

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@qinen

Qin En is a Principal at Saison Capital, an emerging markets VC. Let's talk financial & human capital to unlock growth.

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Qin En is a Principal at Saison Capital, an emerging markets VC. Let's talk financial & human capital to unlock growth.

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