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Microsoft presented a report stating that 54% of consumers all across the globe have higher expectations to get a better experience than a year back. The growth of B2B ecommerce has spiked since the last two years. With customer support a major pillar, you must not keep it aside and rather revolve around your strategies to offer a more engaging experience to your clients as that will ultimately impact your revenue generation. Here are some smart and interesting techniques for the B 2B companies to build a stable and strong customer relationship.