State of the Noonion 2024: HackerNoon Keeps on Blogging

This is a redacted version of the HackerNoon shareholders' newsletter by CEO David Smooke and COO Linh Smooke sent to 1.3k shareholders. Picture: HackerNoon Team in an All-Hands Meeting. This is a redacted version of the HackerNoon shareholders' newsletter by CEO David Smooke and COO Linh Smooke sent to 1.3k shareholders. Picture: HackerNoon Team in an All-Hands Meeting. HackerNoon shareholders' newsletter TL;DR TL;DR Revenue is slightly down, traffic is slightly up, rate of product development is up, expenses are down, and AI is assisting us but is not replacing us anytime soon 🙂 How can you help? Referral, referral, referral: we recently experimented with a Business Blogging Sales Referral Program for a 12 or 52-credit pack. If you think you can help refer customers to publish their announcements, blog posts, or technical documentation with HackerNoon, we are more than happy to share the details of the Referral Program with you! Here are some high-level updates since our last shareholder letter, which was sent on June 19, 2023. We keep this update succinct, with lots of links sprinkled throughout, as we’ve actually written a lot of mini-updates throughout the year. Revenue is slightly down, traffic is slightly up, rate of product development is up, expenses are down, and AI is assisting us but is not replacing us anytime soon 🙂 How can you help? Referral, referral, referral: we recently experimented with a Business Blogging Sales Referral Program for a 12 or 52-credit pack. If you think you can help refer customers to publish their announcements, blog posts, or technical documentation with HackerNoon, we are more than happy to share the details of the Referral Program with you! Here are some high-level updates since our last shareholder letter, which was sent on June 19, 2023. We keep this update succinct, with lots of links sprinkled throughout, as we’ve actually written a lot of mini-updates throughout the year. sent on June 19, 2023 lot of mini-updates Read the full Blog Post below for full context. 📈 Traffic & Editorial in the Age of AI Traffic & Editorial in the Age of AI HackerNoon Readership & Traffic 📈 HackerNoon Readership & Traffic HackerNoon readership and traffic remain stronger than ever: 2023 (especially the latter half) was a great year for traffic. With simpler sign-up flows for different types of users and actions, simpler micro-engagement mechanisms for users (open commenting for all published writers, polls voting & commenting history for readers, easy-peezy templates for aspiring writers), we published 18,659 stories (compared to 13k in 2022), and on-boarded 29k new writers (compared to 22k in 2022). I think this is a huge testament to our human-first editorial protocol (we are documenting our protocol at EditingProtocol.com, which is powered by the HackerNoon CMS). In a world where content is inundated by AI, HackerNoon remains one of the few places on the internet with a Second Human Rule, an AI & Plagiarism Detector, and 2-way communications between editors & writers. simpler sign-up flows users actions open commenting for all published writers polls voting & commenting history for readers easy-peezy templates for aspiring writers editorial protocol EditingProtocol.com a Second Human Rule an AI & Plagiarism Detector 2-way communications between editors & writers Even more encouragingly, we continue to ride this tailwind into 2024 as well: Even more encouragingly, we continue to ride this tailwind into 2024 as well: Here’s a list of the top-performing HackerNoon stories/pages in 2023: Programming Niche: 14 Patterns to Ace Any Coding Interview Question by Fahim ul Haq Cybersecurity Niche: Cómo hackear cuentas de Facebook: 5 vulnerabilidades comunes, original English version by Jessica Truong, translated to 7 different languages, including Spanish Media Niche: The Tom Holland Spider-Man Movies in Order of Release Date by Jose Hernandez Futurism Niche: Apple CarPlay Not Working [SOLVED] How to Fix Common Issues by Khunshan Ahmad Web3 Niche: How to Implement a Merkle Tree in Solidity, published by Daniel Shvetsov HackerNoon Search! Programming Niche: 14 Patterns to Ace Any Coding Interview Question by Fahim ul Haq Programming Niche: 14 Patterns to Ace Any Coding Interview Question by Fahim ul Haq Programming 14 Patterns to Ace Any Coding Interview Question Fahim ul Haq Cybersecurity Niche: Cómo hackear cuentas de Facebook: 5 vulnerabilidades comunes, original English version by Jessica Truong, translated to 7 different languages, including Spanish Cybersecurity Niche: Cómo hackear cuentas de Facebook: 5 vulnerabilidades comunes, original English version by Jessica Truong, translated to 7 different languages, including Spanish Cybersecurity Cómo hackear cuentas de Facebook: 5 vulnerabilidades comunes original English version Jessica Truong Media Niche: The Tom Holland Spider-Man Movies in Order of Release Date by Jose Hernandez Media Niche: The Tom Holland Spider-Man Movies in Order of Release Date by Jose Hernandez Media The Tom Holland Spider-Man Movies in Order of Release Date Jose Hernandez Futurism Niche: Apple CarPlay Not Working [SOLVED] How to Fix Common Issues by Khunshan Ahmad Futurism Niche: Apple CarPlay Not Working [SOLVED] How to Fix Common Issues by Khunshan Ahmad Futurism Apple CarPlay Not Working [SOLVED] How to Fix Common Issues Khunshan Ahmad Web3 Niche: How to Implement a Merkle Tree in Solidity, published by Daniel Shvetsov Web3 Niche: How to Implement a Merkle Tree in Solidity, published by Daniel Shvetsov Web3 How to Implement a Merkle Tree in Solidity Daniel Shvetsov HackerNoon Search! HackerNoon Search! HackerNoon Search And here’s a list of top performing HackerNoon stories/pages YTD in 2024: Gaming Niche: 任天堂、パルワールドで沈黙を破る, original English version by Player Auctions, translated into 12 languages, including Japanese Programming Niche: How to Read Text File in Python? by Srinivas Ramakrishna Machine Learning Niche: Open-Source: The Next Step in AI Revolution, published by MinIO Product Management Niche: To Focus or Not Focus: How to Find the Right Product-Market Fit, published by Denis Pushkin Tech Companies Niche: Apple Customers Return Vision Pro By The Droves, published by Allan Grain Why Publish on HackerNoon page! Gaming Niche: 任天堂、パルワールドで沈黙を破る, original English version by Player Auctions, translated into 12 languages, including Japanese Gaming original English version Player Auctions Programming Niche: How to Read Text File in Python? by Srinivas Ramakrishna Programming How to Read Text File in Python? Srinivas Ramakrishna Machine Learning Niche: Open-Source: The Next Step in AI Revolution, published by MinIO Machine Learning Open-Source: The Next Step in AI Revolution MinIO Product Management Niche: To Focus or Not Focus: How to Find the Right Product-Market Fit, published by Denis Pushkin Product Management To Focus or Not Focus: How to Find the Right Product-Market Fit Denis Pushkin Tech Companies Niche: Apple Customers Return Vision Pro By The Droves, published by Allan Grain Tech Companies Apple Customers Return Vision Pro By The Droves Allan Grain Why Publish on HackerNoon page! Why Publish on HackerNoon We’ve continued to scale up audiences via niche newsletter growth. Notably, The Tech Company Brief, which is an editor-written weekly commentary on our proprietary tech company ranking data, has now passed 100 editions and 45k+ subscribers. Additionally, the 22 niche technology newsletters (one for each new category) have been growing steadily and now total 280k+ subscribers. In total, we send well over half a million emails a day (!) The Tech Company Brief, proprietary tech company ranking data AHREFs, the top SEO software, ranks HackerNoon.com as the 2,750th most valuable domain worldwide. This is a testament to building up our internet presence over the years, publishing more quality stories day after day and year after year, and the rest of the internet’s willingness to cite and talk about HackerNoon stories. For reference, here are some similarly ranked domains that historically carry much higher valuations, many of which are also community-driven technology education destinations: Kaggle at 2,802, Heroku at 2,824, Google Earth at 2,861, Delaware at 2,870, NextJS at 2,880, GQ at 2,881, Brown at 2,834, Seeking Alpha at 2,844, Hotels at 2,907, Snap at 2,993, Cal Tech at 2,999, and 1Password at 3,011. Here’s a screenshot from 2/29/24: ranks HackerNoon.com as the 2,750th most valuable domain worldwide Kaggle at 2,802 Heroku at 2,824 Google Earth at 2,861 Delaware at 2,870 NextJS at 2,880 GQ at 2,881 Brown at 2,834 Seeking Alpha at 2,844 Hotels at 2,907 Snap at 2,993 Cal Tech at 2,999 1Password at 3,011 Since we started HackerNoon, we’ve outlived many tech sites and products that we’ve (mostly) admired: Vice, Artifact, Protocol, Future, Apple EV, InVision, The Messenger, IRL (lol), Meta Portal, Buzzfeed News, Anki, Google+, Microsoft’s Mixer, Recur, HouseParty, Essential, The Outline, Bodega, Loon, LG Phones, Nuzzel, Mandolin, Fast, Argo AI, Kite, Kitty Hawk, Udayy, Blackberry (again), Telltale Games, Revue, and of course, Quibi. We don’t take joy in these (mostly) impactful businesses dying, but it is a reminder that HackerNoon keeps on blogging. Vice Artifact Protocol Future Apple EV InVision The Messenger, IRL (lol) Meta Portal Buzzfeed News Anki Google+ Microsoft’s Mixer Recur, HouseParty Essential The Outline Bodega Loon LG Phones Nuzzel Mandolin Fast Argo AI, Kite Kitty Hawk Udayy Blackberry (again), Telltale Games Revue Quibi 💰Revenue & Business Development Revenue & Business Development Net Income 📉amist bear markets & mass layoffs in tech & media Net Income 📉amist bear markets & mass layoffs in tech & media bear markets mass layoffs Both revenue and expenses are down in 2023 YoY. We made redacted in revenue in 2023, and spent about redacted - a slight dip compared to 2022. Our net income remains level; however, we have some catching up to do in 2024. Our 2024 revenue projection is redacted , and expenses project to be redacted in 2024. We are determined to be profitable again in 2024, 2025, and beyond. redacted redacted redacted redacted Business Blogging Business Blogging We’ve fine-tuned our Business Blogging to include better returns for customers and better margins for HackerNoon. We built a self-service flow to request a business blogging trial, raised the prices per post and improved the performance per premium post by adding 12 language translations, multi-voice audio file creation, managed paid social promotion, and better customer service. In 2023, we onboarded 609 new businesses and published 1,624 good company stories, averaging a net income of redacted /story (compared to 2022 net income of redacted /story). Business Blogging self-service flow to request a business blogging trial 12 language translations multi-voice audio file creation managed paid social promotion good company stories redacted redacted Encouragingly, so far in 2024, we’ve made about half of our revenue in Business Blogging, surpassing both Niche Ads and Writing Contests. Not only is this good because content is at the heart of our business value prop, but also because this is a true unlimited inventory, independent of past or future traffic, we can always publish another blog post. Business Blogging Niche Ads Writing Contests Additionally, we’ve seen an increased demand to publish press releases from wire services, with customers such as ChainWire, FinanceWire, GamingWire, and BTCWire. We’re building a custom technology press release solution that includes distribution across traditional press release sites in addition to business blogging’s default, social, audio, multi-lingual, email, and on-site distribution. ChainWire FinanceWire GamingWire BTCWire Business Database Scale Up with Startups of the Year and Evergreen Tech Company News Pages Business Database Scale Up with Startups of the Year and Evergreen Tech Company News Pages Startups of the Year Evergreen Tech Company News Pages Startups of the Year 2023 concluded with over 623k votes, 30k startups, and 1k+ winners! The winners and nominees were excited, you can see a taste of their enthusiasm on Twitter/X, LinkedInJ), and around the web. Our evergreen news pages are up to 12k+ total companies covered (ranking S&P 500, public companies, and startups alike). Companies with a regular Evergreen Page can claim, edit and also upgrade their page to an Evergreen Premium with more control over their internet presence. Our unique dataset curating the news about these companies is also hosted on Hugging Face (their CEO & CTO commented) and reused by MongoDB! over 623k votes, 30k startups, and 1k+ winners Twitter/X LinkedIn around the web 12k+ total companies Evergreen Page can claim, edit and also upgrade their page unique dataset curating the news about these companies Hugging Face their CEO CTO commented reused by MongoDB Vertical Category Curation Diversifies Streams of Income Vertical Category Curation Diversifies Streams of Income We curated our entire library of 100k+ stories and 50k tags into 22 categories. This divides the library into 22 starting points, like /ai, /cloud, /business, to name a few. Advertisers now buy entire categories to ensure content-relevant ad placements across our site. We made redacted combined in Niche Ads & Billboard ads in 2023, compared to the total redacted in Billboard alone in 2022. That means each pageview on the page is worth 11% more! 50k tags 22 categories /ai cloud business content-relevant ad placements redacted redacted HR, Payroll Reduction, “trimming the fats” HR, Payroll Reduction, “trimming the fats” Both David & Linh have taken a payroll reduction in 2023 by 50%, and we will continue to cut our salaries significantly in 2024 until the company gets back on track. We’ve also reduced our staff by half. HackerNoon started 2023 with 40 staff members and started 2024 with only 20. Experiments with new inventories in 2023 and beyond Experiments with new inventories in 2023 and beyond We introduced HackerNoon’s Job Board with our European partner, Jobbio. We learned in 2022 & 2023 that targeted, niched and relevant ads convert more advertisers & long-term business partners than our regular top-nav billboard ads. HackerNoon’s Job Board Jobbio targeted, niched and relevant ads We also launched the HackerNoon Documentary! This is proof of concept for a docu-series on the future of the internet. It costs $2.99 and is a great way to spend 30 minutes of your time while supporting HackerNoon. HackerNoon Documentary In 2024, we are thoughtfully looking into programmatic ads to capitalize on our stable, quality traffic more efficiently. 🚀Infrastructure Overhaul & Product Development Infrastructure Overhaul & Product Development HackerNoon 3.0 HackerNoon 3.0 The great refactoring. As a platform that makes software completely in-house, we get to choose which technology companies to partner with. Starting mid-2023, we’ve decided to migrate our backend database from Firestore/Google to Mongodb, our frontend tech from Vercel premium to a combination of Vercel/Svelkit, and our email host from Sendgrid to Elastic. Removing Firestore greatly reduces the number of reads we pay for, and removing SendGrid greatly reduces the cost per email sent. Not only will these refactorings make HackerNoon lighter, simpler, and more efficient, but they will also help reduce our cost of production by an estimated 25-35%. which technology companies to partner with HackerNoon Mobile App (Apple, Google) HackerNoon Mobile App HackerNoon Mobile App Apple Google Our mobile app officially launched and has gone through 9 iterations already since September 2023! We were briefly the top 100 apps in the US, Vietnam, Brazil, and Ukraine during launch month. With the latest version (version 1.9), users can read, write, listen, and submit any story to HackerNoon. And we added 12 additional languages to read our prime library of technology stories. This update is a commitment to helping technologists to not only more easily create content but also to reach and serve worldwide readers from their mobile devices. More mobile app release notes. launched top 100 apps With the latest version 1.9 read write listen submit More mobile app release notes. Niche Technology Publication Network powered by the HackerNoon CMS (beta) Niche Technology Publication Network powered by the HackerNoon CMS (beta) In just a few clicks, a HackerNoon account can turn into a standalone site. This year, we are building a 500+ owned network of sites via the HackerNoon CMS with a focus on curating and distributing the world’s highest-quality open-source content. HackerNoon sites are now going live every week. Some WIP examples include: LearnRepo.com, Memeology.tech, HackerNoon.tech, EditingProtocol.com, Escholar.tech, TextModels.tech, Blog.DavidSmooke.Net, HackerNoon.LinhDaoSmooke.com, PublicDomain.tech, LegalPDF.tech, OpenDatasets.tech, Roasts.tech, CompanyBrief.tech, StoryTemplates.tech, SupportNoon.com, UnknownAuthor.tech, Noonion.tech, HackerEvents.tech, DearElon.tech, Blog.Slogging.com, CoinWikis.com, Noonification.com, HistoricalEmails.com, and more coming soon! LearnRepo.com Memeology.tech HackerNoon.tech EditingProtocol.com Escholar.tech TextModels.tech Blog.DavidSmooke.Net HackerNoon.LinhDaoSmooke.com PublicDomain.tech LegalPDF.tech OpenDatasets.tech Roasts.tech CompanyBrief.tech StoryTemplates.tech SupportNoon.com UnknownAuthor.tech Noonion.tech HackerEvents.tech DearElon.tech Blog.Slogging.com CoinWikis.com Noonification.com HistoricalEmails.com Beautiful Landing Pages powered by the HackerNoon CMS Beautiful Landing Pages powered by the HackerNoon CMS We also started to host many pages in-house using our own page-builder as opposed to using 3rd party CMS like Squarespace, Wix, or Strikingly. Examples of some of these in-house landing pages using our own page builder Include: HackerNoon Mobile App, Web 2.5, Why Publish Pages (Content, #Startups, #AI, #Programming), About Page, Slogging.com, Testimonial Pages (Writers, Customers, Readers), & Writing Contests. HackerNoon Mobile App Web 2.5 Why Publish Pages Content Startups AI Programming About Page Slogging.com Testimonial Pages Writers Customers Readers Writing Contests Technological Integration In order to make the content management system that powers HackerNoon best in class, we can’t build everything ourselves. We integrate a lot of best-in-class solutions and technologies. Some of the recent notable CMS integrations include: We integrate a lot of best-in-class solutions and technologies. Username.HackerNoon namespaces minted on the blockchain via namespace.gg for all published writers. Originality.ai and other tools for AI Writing Detection. AI-written submissions have gone through the roof, but unlike other blogging platforms, we do not blindly publish AI-created content. This cat-and-mouse game will continue to evolve! Signup/Signin with Google for easier account creation and login (for those visitors currently logged into Google). This one is averaging about 850 new accounts per day 😀 Importing of text transcripts from Youtube and Importing of full blog posts from RSS and other blogging platforms. This type of content portability increases our rate of publishing. Added GIPHY to story editing and commenting to make the site more fun. Username.HackerNoon namespaces minted on the blockchain via namespace.gg for all published writers. Username.HackerNoon namespaces minted on the blockchain via namespace.gg Originality.ai and other tools for AI Writing Detection. AI-written submissions have gone through the roof, but unlike other blogging platforms, we do not blindly publish AI-created content. This cat-and-mouse game will continue to evolve! Originality.ai and other tools for AI Writing Detection Signup/Signin with Google for easier account creation and login (for those visitors currently logged into Google). This one is averaging about 850 new accounts per day 😀 Signup/Signin with Google for easier account creation and login Importing of text transcripts from Youtube and Importing of full blog posts from RSS and other blogging platforms. This type of content portability increases our rate of publishing. Importing of text transcripts from Youtube Importing of full blog posts from RSS and other blogging platforms Added GIPHY to story editing and commenting to make the site more fun. Added GIPHY to story editing and commenting New search discovery experience and renewed partnership with Algolia New search discovery experience and renewed partnership with Algolia Yet another year of our mutually beneficial partnership (we pay them via in-kind ads!) Algolia helps beautifully index and discover our content, while we surface their Ad on our search page & search bar. our search page search bar Steering into the internet’s pixelated ethos and using open source design as an adoption channel Steering into the internet’s pixelated ethos and using open source design as an adoption channel The Pixel Icon Library are the 1,440 original icons used on HackerNoon, and now they are open sourced and available on GitHub, Figma (1.6k users), and as an NPMjs package. This builds on our open source release of the 2.0 version of the HackerNoon font, which is up to 3k downloads on DaFont. Use of our icons and fonts in other sites and apps are subtle endorsements of HackerNoon’s way of publishing, and our network of owned CMS sites will scale up this usage. The Pixel Icon Library GitHub Figma (1.6k users), an NPMjs package. 2.0 version of the HackerNoon font 3k downloads on DaFont. Helping Technologists to Market Themselves Helping Technologists to Market Themselves HackerNoon validates contributions and expertise in the technology industry. In addition to entering Call to Actions (links to your portfolio, newsletter, jobs, or wherever), updating your social media profiles, and filling out your short and long-form bios, we now also empower users to flaunt their work and job history and rank top writers by technology categories (shipped this week, it has writers very excited). validates contributions entering Call to Actions updating your social media profiles filling out your short and long-form bios flaunt their work and job history rank top writers by technology categories it has writers very excited 💁How can you help? How can you help? Referral, referral, referral: we recently experimented with a Business Blogging Sales Referral Program for a 12 or 52-credit pack (base value of $4,788 and $15,548 respectively). If you think you can help refer customers to publish their announcements, blog posts, or technical documentation with HackerNoon, we are more than happy to share the details of the Referral Program with you! Referral, referral, referral: a 12 or 52-credit pack Kind Regards, Kind Regards, CEO David Smooke and COO Linh Dao Smooke, HackerNoon David Smooke Linh Dao Smooke HackerNoon P.S. If seeking more regular updates from HackerNoon, I recommend subscribing to the #hackernoon-product tag, hackernoon.tech, and/or the #hackernoon tag. P.S. #hackernoon-product tag hackernoon.tech the #hackernoon tag P.P.S. Here are some recent news coverage about HackerNoon around the web: P.P.S. #2 Blogging Platform for Developers by Perplexity AI, Meeting with Vietnamese Prime Minister Pham Minh Chinh (full remarks) Yale Entrepreneurship Mentor Series, Best AI/ML Blog for Community Engagement by Hosting Advice, AI Time Journal CEO Interview (with contextual links), Web3 Founder Interview (with contextual links), Financial Interview with Vietcetera, KingsCrowd Empowering Technologists Interview, SuperbCrew Startups Interview, HustleFund Interview about Startup Storytelling, Our Favorite Tweet/Posts on Twitter/X, #14 Crypto Media Source by StealthEx, Stratechery Sharp Tech Podcast Mention, Recommended Tech Blog for Engineers, Unchained Podcast Mention, ROIquant Conference Fireside Chat, #6 AI Blog to Follow by Analytics Insights, #7 Blog for Product Management, Professor Rymel Adding HackerNoon to Her Curriculum, Top Startup Resource by Faster Capital, Top Crypto Blog by Crypto Economy, Must Follow Tech Blog by Xpheno, #3 Programming Blog by Blogging Idol, #6 Layperson-Friendly Resources For Tech News by Forbes, And Testimonials: Readers, Writers, and Businesses. #2 Blogging Platform for Developers by Perplexity AI, #2 Blogging Platform for Developers by Perplexity AI Meeting with Vietnamese Prime Minister Pham Minh Chinh (full remarks) Meeting with Vietnamese Prime Minister Pham Minh Chinh full remarks) Yale Entrepreneurship Mentor Series, Yale Entrepreneurship Mentor Series Best AI/ML Blog for Community Engagement by Hosting Advice, Best AI/ML Blog for Community Engagement by Hosting Advice AI Time Journal CEO Interview (with contextual links), AI Time Journal CEO Interview with contextual links Web3 Founder Interview (with contextual links), Web3 Founder Interview with contextual links Financial Interview with Vietcetera, Financial Interview with Vietcetera KingsCrowd Empowering Technologists Interview, KingsCrowd Empowering Technologists Interview SuperbCrew Startups Interview, SuperbCrew Startups Interview HustleFund Interview about Startup Storytelling, HustleFund Interview about Startup Storytelling Our Favorite Tweet/Posts on Twitter/X, Our Favorite Tweet/Posts on Twitter/X #14 Crypto Media Source by StealthEx, #14 Crypto Media Source by StealthEx Stratechery Sharp Tech Podcast Mention, Stratechery Sharp Tech Podcast Mention Recommended Tech Blog for Engineers, Recommended Tech Blog for Engineers Unchained Podcast Mention, Unchained Podcast Mention ROIquant Conference Fireside Chat, ROIquant Conference Fireside Chat #6 AI Blog to Follow by Analytics Insights, #6 AI Blog to Follow by Analytics Insights #7 Blog for Product Management, #7 Blog for Product Management Professor Rymel Adding HackerNoon to Her Curriculum, Professor Rymel Adding HackerNoon to Her Curriculum Top Startup Resource by Faster Capital, Top Startup Resource by Faster Capital Top Crypto Blog by Crypto Economy, Top Crypto Blog by Crypto Economy Must Follow Tech Blog by Xpheno, Must Follow Tech Blog by Xpheno #3 Programming Blog by Blogging Idol, #3 Programming Blog by Blogging Idol #6 Layperson-Friendly Resources For Tech News by Forbes, #6 Layperson-Friendly Resources For Tech News by Forbes And Testimonials: Readers, Writers, and Businesses. And Testimonials Readers Writers and Businesses