Kubatangiye ikoranabuhanga, kwihutira kwipimisha akenshi birenze itegeko ryiterambere rirambye, biganisha ku busumbane bubi aho impuha zitwikira ibintu. Iki kibazo ntabwo ari inyigisho gusa; inkuru zamasosiyete nka Theranos na WeWork yerekana ingaruka zifatika kwisi yo kubaka ingoma kumfatiro zidahungabana. Izi nkuru, nubwo zitandukanye muburyo burambuye, dusangiye insanganyamatsiko imwe: akaga ko gushyira imbere agaciro kurenza agaciro, impuha hejuru yibintu. Ibibazo nk'ibi bishimangira uruhare rutoroshye rw'abayobozi bashinzwe kwamamaza (CMOs), bakunze gufatwa hagati yo gutera imbere byihuse no gukenera guhagararirwa ubunyangamugayo. MIRAGE YIKINTU GIKURIKIRA Urusobe rwibinyabuzima rutangiza tekinoloji rutera imbere mu guhanga udushya no guhungabana, ariko kandi rwuzuyemo inkuru z’amasosiyete yasezeranije ibirenze ibyo ashobora gutanga. Urugero, Theranos yabaye ikirangirire kubera ibinyoma byayo ku bijyanye no guhindura amaraso, bikaba ari byo byashingiweho mu gukusanya inkunga no kugereranya agaciro ka miliyari y'amadorari mbere yo gusenyuka gukabije. Mu buryo nk'ubwo, WeWork, , yahuye n'ikibazo gikomeye cyo kugabanuka mu gihe igipimo cyayo cyo kuzamuka kwinshi ndetse n'imicungire idahwitse itagishoboye gukomeza icyizere cy'abashoramari. imaze kugira agaciro ka miliyari 47 z'amadolari Izi ngero zigaragaza ububi bwo gutangira igipimo gishingiye ku kubeshya, ariko aya ni amazina manini gusa yakoze amakuru. Tuvuge iki ku bindi bihumbi bito bitangira bifata amafaranga yabakiriya nabashoramari mugihe bagabanya ibicuruzwa byabo hamwe nibibazo bikemangwa. Ntabwo ibikorwa nkibi biganisha gusa ku kwangirika kwamafaranga no kwamamara, ariko binatesha icyizere inganda nini zikoranabuhanga. IHURIRO RYA CMO Kuri CMO muri ibi bidukikije, ingamba zo kwamamaza zigomba kugendera kumurongo mwiza hagati yo guteza imbere ubushobozi no kwerekana nabi ubushobozi. Uruhare rurimo guta ibicuruzwa mumucyo mwiza, ariko mugihe ubushobozi bwibicuruzwa bwerekanwe nabi - haba mu gukabya cyangwa kubireka - inkuru yo kwamamaza irashobora kwambuka vuba mubutaka butemewe. Kugendera ku buringanire bubi hagati yo kwamamaza no gukurikiza imyitwarire myiza, CMO mu gutangiza tekinoroji yo mu rwego rwo hejuru ihura n’ingorabahizi, akenshi igashimangirwa n’igitutu cy’abayobozi n’abandi bayobozi bashobora gushyira imbere iterambere ryihuse kuruta ukuri. CMO igomba guharanira gukorera mu mucyo, kwemeza ko ibikoresho byose byo kwamamaza byerekana neza icyo ibicuruzwa bishobora kandi bidashobora gukora. Ibi nibyingenzi ntabwo bikomeza kugirira ikizere abakiriya gusa, ahubwo no gushiraho ibyateganijwe bifatika bihuye nubushobozi bwibicuruzwa. Byongeye kandi, ni ngombwa kuri CMO kwemeza ko ingamba zo kwamamaza zikomeza kuba abakiriya. Ubu buryo bukubiyemo guhuza ubutumwa bwamamaza nubunararibonye bwabakiriya ninyungu, aho gusezerana kurenze urugero bishobora gutuma abakiriya batanyurwa kandi bakangiza izina ryikigo. Kubahiriza ibipimo ngenderwaho ni akandi gace gakomeye aho CMO igomba gukomera, kabone niyo yasunikwa kugoreka amategeko hagamijwe gusebanya. Gukurikiza amategeko n'amabwiriza yo kwamamaza ntibirinda gusa imitego yemewe n'amategeko, ahubwo binashyigikira izina ryo kwizerwa no kwizerwa. kwamamaza CMO igomba kandi gushyira mubikorwa igenzura ryimbere hamwe nuburinganire kugirango hamenyekane neza niba ibicuruzwa byamamaza mbere yuko bijya ahagaragara. Ubu buryo 'ukuri kwitsinda' bufasha gukomeza umuco wubunyangamugayo muri sosiyete, kureba ko ishami ryamamaza ridahinduka isoko ya hyperbole ishobora gusubira inyuma. Ubwanyuma, ni ngombwa kwakira icyerekezo kirekire hejuru yinyungu zigihe gito. Iyi myumvire ifasha CMO kurwanya igitutu cyo gutanga ibisubizo byihuse bishobora gushingira kubirego bikabije, byibanda aho kubaka iterambere rirambye no kwizerwa kuramba. ISOKO RY'IBIKORWA Uruhare rwa CMO mugutangiza iterambere ryiterambere rya tekinoroji ntabwo ririmo kumenyekanisha ibicuruzwa gusa, ahubwo no kubungabunga ubusugire bwubutumwa bwamamaza. Nubwo bidashobora gushimisha buri muyobozi mukuru watangiye kwishimira kumva, iyi nshingano niyambere mugihe abakiriya bamenyeshwa kandi bashidikanya kuruta mbere hose. Mugushimangira kwamamaza kumyitwarire no gukura kurambye, abatangiye barashobora kwirinda imitego yabababanjirije cyane kandi bakubaka ikizere kirambye nagaciro. Ubwanyuma, kugirango inganda zikoranabuhanga zikomeze gutera imbere, igomba kwemeza ko imfatiro zayo zikomeye nkicyerekezo giteganyiriza isi.
