Too Long; Didn't Read
Why Startup Names Today are $#!& And How You Can Find One That Isn’t? We’re now comfortably using these daft proper nouns as efficient verbs. There are startups that actually want to be a person.. err.. proper noun so bad that they choose human names. But do startups realise the implications of picking a name that is confusingly imaginative? While a Google could afford to spend millions of marketing dollars in explaining everything it does, most startups don't enjoy that luxury. To put it simply, anything that is different from the ordinary is deemed weird.