To show or not to show (the ad) - that is the question
by Legal PDFSeptember 11th, 2023
Too Long; Didn't Read
Basic breakdown of the basic adtech infrastructure
USA v. Google LLC Court Filing, retrieved on January 24, 2023 is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This is part 3 of 44.
III. DISPLAY ADVERTISING TRANSACTIONS
42. When an internet user opens a website, a complex series of transactions—nearly instantaneous and invisible to the user—determines which ad to show to that user in each available ad space on the webpage. The set of technological tools that connect website publishers selling advertising opportunities to the advertisers wishing to buy those advertising opportunities (“ad inventory”) is referred to as ad tech. Below is a schematic depicting some of the important ad tech tools used in online digital advertising:
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This court case 1:23-cv-00108 retrieved on September 8, 2023, from justice.gov is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction.
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