Too Long; Didn't Read
The rise of Instagram and Snapchat has overhauled how readers digest information. The power that images used to project towards consumers no longer holds the same impact the way they used to. Video is a fast, efficient way of harnessing the power of your brand and incorporating it into a story that’s easily digested. Users finish an entire story in a fraction of the time in videos than they do in reading a text. Video keeps people on your website longer, causing more ads to show, generating more revenue.