Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Biddingby@janegleizer
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Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding

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Demystify the ad tech language with a breakdown of programmatic, real-time bidding (RTB), and header bidding. Programmatic advertising automates ad delivery, RTB involves real-time auctions, and header bidding transforms the auction process. Delve into the roles of SSPs and DSPs, explore the evolution of programmatic technology, and understand how header bidding adds a dynamic and competitive edge to the ad tech industry. Unravel the distinctions among these terms for a comprehensive understanding of the advertising technology landscape.

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@janegleizer

Jane Gleizer

Data Analyst at Criteo


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