AdTech: The Game Changer in Enhancing KPIs and Monetization for the Mobile Gaming Industryby@epappas

AdTech: The Game Changer in Enhancing KPIs and Monetization for the Mobile Gaming Industry

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The global gaming industry, particularly casual, hyper-casual, and mobile gaming, is growing rapidly, largely driven by advancements in advertising technology (AdTech) AdTech provides tools to manage, target, and optimize advertising campaigns, improving key gaming industry KPIs like the acquisition funnel, churn rate, retention rate, engagement, conversion rate, and game monetization. AdTech platforms offer tools for detailed analysis and targeted advertising based on player behavior.

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by Evangelos Pappas @epappas.Software Architect & Engineer - Multi-exit startup founder too.
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