Too Long; Didn't Read
The global gaming industry, particularly casual, hyper-casual, and mobile gaming, is growing rapidly, largely driven by advancements in advertising technology (AdTech) AdTech provides tools to manage, target, and optimize advertising campaigns, improving key gaming industry KPIs like the acquisition funnel, churn rate, retention rate, engagement, conversion rate, and game monetization. AdTech platforms offer tools for detailed analysis and targeted advertising based on player behavior.