New Research Claims Employees Place More Emphasis on Work-related Automation Than Compensation

Money is not the only tool for employee' motivation. Supplementing financial incentives with something intangible helps make employees more loyal to the company and maintains their productivity over the long term. Management is currently performing a balancing act: They must deliver the right amount of mentorship, steer corporate culture and offer attractive compensation while introducing efficiency-boosting automation without alienating employees or losing profits.

We've all heard about how process automation changes businesses, increases productivity, and reduces costs. Now let's consider another aspect: How does automation affect the emotional state of employees and their job satisfaction? I’ve encountered this in big corporations, mid-sized companies and even startups.

• Leverage technology for streamlined processes

Introducing automation to processes that have been done the same way for generations is where many businesses falter because change is often daunting. However, research from the consulting platform Consultancy-me is eye-opening: Employee satisfaction directly depends on the level of automation of processes in the company.

I have often met clients who ask for help in simplifying their internal processes, which has a bonus effect on the team. In one instance, we decided to clarify feedback not only from executives but employees all the way down the chain. It became an effective mode of interaction between employees, managers, and department heads. Many reported a significant boost in job satisfaction, citing a newfound sense of purpose and creativity in their roles, leading to higher morale and increased productivity. Overall, the reduction of repetitive tasks through automation not only enhances efficiency but also fosters a more fulfilling work environment.

• Give your workplace culture a competitive edge

Companies are increasingly turning to automation as a means to enhance efficiency and productivity. For example, teams that have adopted automation tools often report fewer overtime hours and a more manageable workload, allowing for more personal time and reduced burnout rates. Enhanced flexibility in employees’ schedules is vital for maintaining mental and emotional health.  Moreover, the rise of automation creates increased demand for advanced skills, opening up opportunities for professional growth. Many organizations now offer training programs tailored to equip employees with the necessary skills to navigate automated technologies, which not only enhances their job performance but also positions them for career advancement. This shift is vital for closing the skills gap and preparing the workforce for the evolving job market, ensuring that employees remain competitive in their fields.

The desire to automate processes within a company is almost always driven by the need to better allocate resources, particularly human resources. We frequently have clients who want to streamline invoice approvals or create a database that doesn't require manual management, which causes unnecessary stress as employees try to avoid mistakes. By automating these tasks, the CFO can focus on scaling the business while employees save time by not having to search for information across multiple sources. Transforming the workplace to prioritize creativity over endless paperwork consistently shows a productivity boost. This shift not only enhances efficiency but also fosters a culture of innovation that keeps teams engaged and motivated. Fostering сreativity, work-life balance, skill development and mental health can serve as core strategies for driving employee engagement and satisfaction.

• Equip employees to embrace and adapt to change

It will be an HR trend in 2025 to shift from AI adoption to AI adaptation — companies will move beyond simply using AI for automation and efficiency in this phase. Balancing the impact of automation requires strong management and leadership to ensure a smooth transition for all employees. Transparent communication is crucial because it helps simplify the changes and alleviates fears about job displacement. Leaders should clearly outline the benefits of automation, not only for the organization but also for individual roles, emphasizing how it can enhance productivity and job satisfaction. Involving employees in the automation process is equally important. Strategies such as soliciting feedback, incorporating their insights into decision-making, and providing opportunities for upskilling can foster a sense of ownership and reduce resistance to change. Сreating an inclusive environment where employees feel valued and informed, management can effectively navigate the challenges of automation while maintaining a motivated and engaged team.

• Experiment with side innovation projects

A good example is Google’s famous “20% time” rule, where employees can dedicate a portion of their work hours to personal projects that align with company goals. Give employees time each week to work on projects that interest them and could benefit the organization and host a regular meeting where employees can share ideas and get feedback from peers, fostering a culture of innovation and idea-sharing.

Finally, becoming creative thinkers instead of copy-pasting machines, employees bring more value to the company and become happier. The positive impact on work-life balance, coupled with increased opportunities for skill development underscores the transformative power of automation in the modern workplace. As organizations continue to adapt to technological advancements, employees who engage with these changes will find themselves better equipped for success and self-fulfillment in their careers. Embracing automation is not just about efficiency; it’s about creating a more sustainable and rewarding work environment for all.