The market is ripe for an alternative option from the main social platforms, one that doesn't place corporate monetization first, but the user at the center of it. With blockchain technology, it is now possible to decentralize the social graph where, instead of corporations, each user owns their profile and all the posts and relationships in it. Lens Protocol, the brainchild of Aave, is an open-source social graph that empowers any developer to build and launch a blockchain-based social platform.