Kwenye inkampani edlule, ngihambe ngosuku lapho sinxibelelana ukuthi ukhiye isici esifundeni esifundeni esifundeni esifundeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni eminyakeni. Ngemuva kwalokho, umuntu wahlala i-design spec yokuqala kusuka ku-2021. Kuboniswa ukuthi inkinobho yasungulwa ukuguqulwa inkinga okungenani. I-API ye-vendor eyenza? I-fixed i-18 izinyanga ezedlule. I-constraint yobuchwepheshe ebonakalayo ukuxhumana jikelele ebonakalayo. Kodwa abasebenzisi akufanele usebenzisa. Akukho ngoba kungcono isixazululo olungcono. Bafundiswa kanjani ukusetshenziswa okuzenzakalelayo, futhi umuntu akuyona ukuthi akufanele ukuguqulwa ngokufanelekileyo manje lapho singakwazi. Ukulungiselela okuhlobene nathi. I-my husband iminyaka eminingi ezidlulile ezivela kwami: "Uma nezidingo kuyinto indoda yokufunda, usability kufanele kuyinto indoda." Kuyinto inguqulo iye ndingathanda kakhulu ezidlulile - indlela usability ivela ukuguqulwa imikhiqizo isikhathi eside emva kokuphendula isidingo yokuqala, ngezinye izikhathi isikhathi eside emva kokuphendula kokuphendula ngokuphelele. Ukubhalisa kanjani Products keep changing even when they look the same Thola amabhayisikili. Amabhayisikili ethu usitimela namhlanje akuyona akuyona emangalisayo yokuqala. Lezi izakhiwo ezivamile zangaphakathi, ezinzima, futhi uhlobo emangalisayo, ngokwenene. Kodwa isidingo esiyinhloko lihlala elifanayo: umkhakha owenziwe ngabantu. Yintoni eyenziwe kuyinto ucwaningo lethu yokusebenza. Imikhiqizo engcono, noma, kodwa futhi ergonomics okuhlobene kanye nokuhlanganiswa okuhlobene. Yonke imizuzu ufundile kusukela kulandisa abantu ngokuvamile ukuhamba lezi izinto. Akukwazi ukufundisa into entsha, nje ukwenza isivumelwano esiyingqayizivele kakhulu. Ngithanda lokhu isampula. I-version yokuqala isixazululo isidingo. Konke ngemuva kwalokho? Kuyinto ukwenza isixazululo enhle. Why "it works" is a trap I-Teams usebenzise i-"it works" njenge-finish line. I-Feature shipped, i-problem solved, into elandelayo sicela. Kodwa "isebenza" ikakhulukazi inikeza kuphela abasebenzisi baye zibonise indlela yokufinyelela izidingo zabo ngaphandle kwe-friction. Kungenzi ukuthi ukujabulela akuyona. Kungenzi ukuthi akuyona akuyona ku-something engcono. Lezi zihlanganisa. Ngithanda isivakashi isikhathi esidlulile lapho abasebenzisi walindiza nge-screens ye-confirmation ezintathu ukuze zihlole isinyathelo esisodwa. Yiziphi isivakashi ezintathu? Akukho inkinobho se-akhawunti esilandelayo awukwazi ukubonisa. Sithole amabhokisi amabili futhi zibonise ukuthi eminyakeni ezimbili ezedlule, kukhona isivakashi se-data loss. Isivakashi se-triple was a temporary patch while engineering fixed the root cause. Thina ukuguqulwa kwebhizinisi eminyakeni eminyakeni. Amaphrojekthi ezintathu zokuvumelana baye. Njengoba "ukwenza." Abasebenzisi bafumene, ukucindezeleka akuyona emangalisayo, futhi ezinye izinzuzo zangaphakathi. It is not usability evolving. It is usability getting stuck. What actual evolution looks like I-Evolution ye-usability ye-real isn't about adding features. It is refinement based on how people actually use what you built. I-Evolution ye-usability ye-real is not about adding features. It is refinement based on how people actually use what you built. I-ATM iyona umzekelo enhle kakhulu angakwazi ukufikelela. I-ATM ye-first-generation ibonise imali okokuqala, bese wahlala ikhadi lakho. Ehlukile, ezisebenzayo, isixazululo lwezidingo. Kodwa abantu bakhatha imali yabo futhi baye, baye ikhadi yabo ku-machine. Izakhiwo ezidlulile zihlanganisa isigaba: ikhadi lokuqala, bese cash. Akukho isivumelwano esisha. Akukho ukuguqulwa inkinga eyahlukile. Ukuguqulwa kuphela kanjani abantu ngokwenene ngokwenene, kunokuba indlela yokuxhumana umatshini. I-core function efanayo, eyakhelwe ngokwemvelo kunoma isayensi. Why do products stop evolving? Ukubuyekezwa kwama-imeyili, imikhiqizo akuyona ukwandisa ukusetshenziswa kwayo ngenxa yezizathu ezithile ezingenalutho. Umdlali wokuqala wahlala, futhi akukho umuntu uyazi ukuthi izimo zokusebenza ngokufanayo. Amadivayisi akuyona ngokushesha mayelana nokuguqulwa konke. I-Metrics ibonakala kahle, ngakho-ke akukho isibonelo se-business. Nangona abasebenzisi awufunde ukuxhumana nezinkinga. I-system iyatholakala kakhulu ukuthi ukuguqulwa kwe-one thing ukuguqulwa kwe-three others. Izinzuzo ezincinane zihlanganisa kakhulu. Noma u-team wahlanganyela izici ezintsha. Ukuphucula okuqukethwe okuqukethwe kubaluleke engaphansi kuncike kuncike okuqukethwe okuqhubekayo. Zonke okuphakeme. Allare ngokushesha ukuphazamiseka umthamo imikhiqizo yakho. What I've noticed about features that improve vs features that stagnate Izici ezilandelayo ezintsha ngokuvamile abe nomntu owaziwa kubo. Umbhali usihlola ukuthi abantu usebenzisa, ukujabulela ama-frustrations amancane, ukujabulela ama-refinements. Iziqu ze-stagnant ziquka ama-orphans. Ayikho nomunye. Bona "ngcono kakhulu." Oku kuqinisekisa ukuthi akuyona engcono. I-team ngalinye ngitholide ngitholide lwezinto ezivela ku-adoption reviews. Ngokuvamile, babuyona izici ezivela eminyakeni engaphezu kwengu-six eminyakeni ezedlule futhi babona: kanjani abantu ngokwenene usebenzisa lokhu manje? Akukho kuphela "ukusebenzisa" kodwa kanjani. Yiziphi izindlela ezivula ezivela? Yini engcono kunokuba kufuneka? Yini sifundile kusukela kwenziwe? Ngemuva kwalokho, bakwazi ukwandisa izinzuzo ezisekelwe izindlela zokusetshenziswa zayo, futhi akuyona kuphela izicelo ezintsha zokusebenza. Kodwa lokhu kuyinto ingxaki phakathi kwamakhemikhali abalandeli kahle kanye namakhemikhali abalandeli. When evolution goes wrong Iziqu ze-team overcorrect. Zibonisa abasebenzisi abanemibuzo futhi ngokushesha i-redesign ngaphandle kokufunda ukuthi kungcono ukuthi isebenza indlela yayo. Ngithanda iqembu ukunciphisa okuhlobisa okuhlobene okuhlobene okuhlobene. Izinyathelo ezintathu ziye ziye ziye zihlobene. Ngcono kakhulu. Wonke abantu eqela lihlobene. I-Drop-off rate iyahlukaniswa kabili. Lezi zinyathelo ezintathu ziyi-complexity engatholakali. Lezi zihlanganisa eziza kubasiza abasebenzisi ukuthatha izixazululo ezinhle. Ukuqhathanisa konke ku-screen eyodwa ukunciphisa isakhiwo ukuthi abantu abakwazi ukuchofoza izinketho zabo. Ukulungiselela okuhle kuxhomekeke ukucaciswa okungenani okungenani okwenziwe kuphela kumadivayisi, kodwa kanjani isakhiwo se-akhawunti yokusebenza, ngaphandle kokubili ukuthi akufanele. The products that never stop improving Imikhiqizo Ngithanda Ukusebenzisa Akukho nezidingo zibe izici ezinhle. Zihlanganisa best evolution. I-Google Search akufanele ukuguqulwa kwezidingo zayo eziphambili eminyakeni angu-20. Kodwa ukufinyelela kokusebenza kuncike. I-Autocomplete, imiphumela ye-instant, ama-knowledge panels, ne-snippets eyenziwe. Lezi zihlanganisa kokufundisa ukuthi abantu ngokwenene ukufuna, futhi akufanele ukuthi i-Google akufanele ukufuna. I-Slack ayikwazanga i-team chat. Abanikezela ukucubungula indlela yokusebenza. Threading, imibuzo, izivumelwano ezinhle, ukucubungula okungenani. Izinzuzo ezincinane ezisebenzayo ngokushesha. Lezi zihlanganisa ezintsha. Zihlanganisa ngokushesha, ukuguqulwa okuqhubekayo ngokusekelwe ukubuyekeza abantu real usebenzisa umkhiqizo. What this means for how I think about design now I-Need ingakwazi ukwenza inguqulo yokuqala ye-product yakho. Kodwa ukuvuselelwa kwe-usability kubalulekile ukuba kukhona inguqulo ye-10. Imibuzo Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Ngitholile Futhi mhlawumbe ingxaki enhle kakhulu: umuntu e-team inesibophelela ukuphucula izici ezivamile, futhi akuyona kuphela ukwakha izici ezintsha? Something worth trying Ngezinye izinsuku ezingu-mashumi, uchofoza isakhiwo esiyingqayizivele futhi udinga ukuthi ushiye isakhiwo esifushane namhlanje. Ngokusebenzisa ubuchwepheshe esilandelayo, ukucacisa abasebenzisi esilandelayo, kanye nesimo se-business esilandelayo. Ingabe ufuna ukucubungula ngokufanayo? Ngokuvamile, impendulo ayikho. Futhi lapho kukhona, umbuzo elilandelayo kuyinto: Yini ukunceda ukwenza okuhle? Ngamanye ama-constraints. Kodwa ama-inertia kuphela. Futhi i-inertia i-cost when you're competing with teams that actually evolve their products. Where I've landed on this I-Need ibonise imikhiqizo. Ukusebenzisana kuncike ukuthi imikhiqizo yisiphi. I-invention ithatha wena ku-market. I-evolution ithatha wena ku-market. I-Teams eyenza lokhu akuyona akuyona kuphela futhi uqhubeke. Abanikezela, ukhangela ukuthi kungenzeka ngokwenene, ukufundisa kusuka ku-ke, futhi ukucindezeleka. Ngokuqhubekayo. Futhi lapho izimo zibonele ukusebenza. ikakhulukazi lapho izinto zokusebenza, ngokwenene. Because "working" is just the starting point for what a product can become. Ngokuba "kusebenza" iyindawo yokuqala ukuthi umkhiqizo kungaba.