Zibonisa kwiwebhu ze-10 iinkampani ezahlukahlukeneyo ze-cyber security okanye i-AI kwaye uya kufumana i-deja vu. I-dark backgrounds. Grids ye-futuristic. I-shields, i-lock, i-crypt boards, ngoko ke i-ion yokukhanyisa okanye ezimbini. Kuyinto i-equivalent ye-cold server room: zenzululwazi, kodwa epheleleyo. Yinto ingxaki ndithanda i-"cold identity" trap. Ukhuseleko lwe-cyber kufuneka kuxhomekeke kwi-trust. Oku kuxhomekeka abantu ukuba iinkqubo ezibonakalayo zokhuseleko idatha zabo zibonakalayo, zibonakalayo, kunye nokufumana ngokuzenzakalelayo kwi-background. Kodwa indlela ezininzi iinkampani zibonakalisa ngokufanelekileyo, engabonakaliwe, kwaye ngexabiso. Ngokufuneka kakhulu ukuba zibonakalise ngokufanelekileyo, iimveliso ezininzi ziphinde zibonakalisa efanayo. Ukubuyekezwa kunokwenzeka ngokucacileyo Yintoni ndingathanda njengomnqweno we-brand designer: ukhuseleko akuyona kuphela kwi-authority yobuchwepheshe. Ngoko ke, ukhuseleko ibaluleke. Kodwa ukhuseleko kunokufumaneka kwi-connectivity. Kwaye ukuxhumanisa kufuneka yintoni apho iinkampani ezininzi ze-cybersecurity kunye ne-AI zithembisa ukubonisa. I-Personality. Kwakhona, akukho indlela efanayo yokwakha i-tech brand enamandla. Ezininzi abavela e-industry, ezifana ne-Microsoft, i-Oracle, i-IBM, zihlanganisa kwi-scale, i-reputation, kunye ne-consistency kunokuba kwi-characters okanye i-branding emnandi. I-strength yayo ifumaneka ekubeni. Le mgangatho isebenza, ikakhulukazi xa uxhomekeke kwimarike. Kodwa iinkampani ezinikezela ukubaluleka kwiindawo ezinxulumeneyo okanye ezinxulumene ngokushesha, indlela olungapheliyo kuyinto ukuchithwa ubomi obuninzi. Kwiimeko, oku kuthetha ukuvelisa i-mascot, kwimeko, i-tone ye-sound or a more unexpected visual identity. I-idolophu ayikho ukuba zonke i-cyber security okanye i-AI inkampani kufuneka i-cartoon figure, kodwa ukuba i-humanizing brand yakho ngexesha elinye kunokuba yindlela enamandla. Ndicinga iimveliso ze-tech iingxowa ezininzi kubathengi ngokwenene. I-Duolingo yenza izibane zehlabathi kunye ne-green owl ebandayo. I-Mailchimp yasungula enye kwizithuba ezininzi ze-SaaS malunga ne-humor kunye ne-mascot ye-chimp. I-Slack yenza i-software ye-enterprise yaye yaye yaye yaba lula, enokufanelekileyo, nangokufanelekileyo. Zonke iimveliso ezidlulileyo ziye zithunyelwe ngenxa yokuba abantu bafumane ukuba ziyafumaneka kwimveliso. Kwimveliso ezininzi ze-cybersecurity ziyafumaneka. Yintoni iinkampani zithembisa Ngoko ke ukuba ukongezelela umntu isebenza kakuhle, ngoko ke amazwe ezininzi ze-cyber security kunye ne-AI bafumane? Ndingathanda ukuba inani elininzi lithunyelwe kumnandi. Kuyinto ibhizinisi elikhulu. Iingxaki ziquka, iingxaki ziquka kakhulu. Akukho umntu akufuneka ukuba afana neengxaki malunga ne-security. Kodwa ukukhanyisa i-brand akukhetha ukuba unemibuzo. Akukho kufuneka kwakhona ukongeza umdla. Oku kunokuba elula njenge-tone ye-voice, i-visual that goes beyond the clichés, okanye i-system design that makes the abstract feel tangible. I-personality is one tool — not the only one. Izixhobo kufuneka ukwakha ukuxhaswa, kwaye kukho iindlela ezininzi ukufikelela khona. Nazi apho iimveliso ze-cyber security kunye ne-AI zinokufumana ukuza kwi-cold identity trap: Ukunciphisa i-clichés. I-Shields kunye ne-Locks ayikwazi ukhuseleko i-brand identity yakho. Zibonisa nje kwi-Syness. Yintoni i-character, i-graphic style emangalisayo, okanye i-language elula, i-brand yakho kufuneka ibonise into enza inkampani yakho. I-Balance Authority kunye ne-accessibility. Uyakwazi ukuba professional kunye ne-credible nangona nangokufumaneka. Iingcebisi ezininzi ezinokufumaneka ziyafumaneka ukuba zibonise i-complexity. Ukubonisa ubushushu. Oku kuthetha ukuba ukuguqulwa kwi-meme ngexesha elide. Kodwa umdla we-humanity - kwi-tone, i-visual, okanye i-story-talk - kuthatha indlela elide yokwakha umdla. Izinzuzo ze-startups Zonke iimveliso ezininzi ze-cyber security kunye ne-AI zenza oku ngoku. Oku kuthetha ukuba iimveliso ziyafumaneka kakhulu. Zonke iinkampani ziya kukufumana ngokufanelekileyo kunye ne-reputation kuphela. Kodwa ngexesha elinye, ukhangela kuxhomekeke ngaphezu kwe-technical excellence. Kufuneka ukwenza abantu ukuba inkampani yakho uyazi kubo, uthetha ulwimi zabo, kwaye kunzima ukhuseleko. Oku kunokuba yinkqubo ebandayo-blue ebandayo, umzekelo we-brand ebandayo kumntu, okanye izibonelelo ezibonisa i-partnership kunokuba i-fear. I-methode ingahlukana, kodwa inkqubo yinto efanayo: ukwakhiwa kuphela nge-authority kodwa nangaphandle kwe-connection.
