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Kurenga Umukino Wibanze: Umusaza Impeta Igicucu cya Erdtree Kwamamaza Ikibazona@kiraaainfluence
806 gusoma
806 gusoma

Kurenga Umukino Wibanze: Umusaza Impeta Igicucu cya Erdtree Kwamamaza Ikibazo

na Kira AAA Influence11m2024/09/07
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Birebire cyane; Gusoma

Impeta ya Elden: Igicucu cya Erdtree cyari gifite ubukangurambaga bukomeye bwo kwamamaza bwahuye rwose nubunini bwagutse. Kubera iyo mpamvu, miliyoni 25 kopi zagurishijwe mbere yuko umukino usohoka. Ubukangurambaga bukurura abantu babarirwa muri za miriyoni babikesheje ibikoresho bidafite imbaraga - romoruki, abayobora, ibihembo by'imikino, ibibazo, imbuga nkoranyambaga, gusunika mu bitangazamakuru by'imikino - ndetse n'ubufatanye bukomeye ndetse n'ibirori bidasanzwe. Isosiyete yerekana ubushobozi bukomeye bwo gutsimbataza umuyoboro wizerwa wabaterankunga, utanga urugero rwo gukurikiza.
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Umaze guhonyora umutware wanyuma, kandi umunezero wubutsinzi urakurenze. Nyamara hamwe nibice byanyuma byerekanwa, kumva ubusa birimo: urugendo rwamasaha 60 rwarangiye. Aho niho kwagura imikino biza gutabara. Ibishya bishya hamwe nibibanza, inyuguti zinyongera, hamwe nubukanishi bwimikino - ibi nibindi byiza biryoshye byizeza kwagura amarangamutima. Abafana ntibashobora gutegereza kubona amaboko yabo yo kwagura imikino bakunda, rwose byorohereza umurimo wo kuzamura. Ariko ntabwo byoroshye nkuko bigaragara, kuko ibibazo bishya bishobora kuvuka aho, nko kubahiriza ibyo abafana bategereje, gukomeza ubumwe, no gukurura abantu bashya.

Igicucu cya Impeta Igicucu cya Erdtree: Icyerekezo nibisubizo

Kwagura ibikorwa 2022 RPG yakubiswe na Bandai Namco, Igicucu cya Erdtree niyaguka ryinshi ryabatezimbere kugeza ubu rizana ikarita nshya yubunini bunini hamwe ninkuru nshya yo gucukumbura byimbitse, kereka ibyiciro byintwaro nshya , ibirwanisho byinshi bishya, amarozi, ivu ryintambara, nubundi bwoko bwibikoresho. Umuyobozi mukuru ushinzwe kwamamaza no kugurisha Bandai Namco mu Burayi , Anthony Macare, yatangaje ko ibyo sosiyete itegereje ari "ikirere kiri hejuru".


“Ntabwo ari ukwagura gusa; ni nini [imwe] Kuva muri software yigeze gukorwa, irenze urugero gakondo rwibintu bishobora gukururwa. Tumaze kumenya akamaro k'iri tangazo, twegereye iyamamazabutumwa ryagutse dufite imbaraga n’ubwitange nk'uko twifuza izina rishya ”- Anthony Macare


Iyamamaza ryamamaza ryifuzaga cyane nkuko ryatewe inkunga neza: ryagombaga guhuza ubuziranenge bwagutse kandi rikagaragaza urugero rwaryo nko kwaguka gukomeye aho kuba DLC isanzwe. Bandai Namco ntiyakoresheje amafaranga menshi mu kumenyekanisha ibicuruzwa, gushora imari cyane haba mu buryo bwa digitale ndetse n’umubiri.


Ibisubizo byari ku rutonde. Kurenza icyumweru mbere yo gutangiza bagurishije Kopi miliyoni 25 kwisi yose, mugihe muminsi itatu gusa nyuma yo kurekurwa undi Kopi miliyoni 5 basanze ba nyirabyo bishimye. Uretse ibyo, abashinzwe iterambere bizeye ko batazateza imbere kwaguka gusa ahubwo no kubona umuraba wabakinnyi bashya bagwa kumukino wambere. Kandi ibi nibyo rwose bakoze: __ kwiyongera kwa 200% mubare wabakinnyi nyuma yo kwaguka kwivugira birivugira. Imibare imwe iratangaje rwose: __ ukurikije raporo yigihembwe, Igicucu cya Erdtree cyazamuye inyungu za Bandai Namco ku kigero cya 553%.

Igihe cyo Kwamamaza Igihe

Mbere yo kwibira muburyo bwihariye bwuburyo uruganda rwageze ku ntsinzi itangaje, reka tunyure ku bihe byakurikiranye n’ibikorwa byingenzi byo kwiyamamaza.

Mbere yo gutangiza

  • Ku ya 28 Gashyantare 2023. Itangazo rya mbere yashyizwe ku mbuga nkoranyambaga kandi itanga ubushyuhe bwinshi mu mwaka utaha nta makuru agezweho: ibitekerezo hafi igihumbi n'imigabane ibihumbi bibiri.
  • Gashyantare 21, 2024. Amezi ane mbere yuko irekurwa, isosiyete yatangaje itariki yo gusohora kandi itangazwa Umukino wa Gameplay Yerekana Trailer , byahise bikurura umuyaga ushimishije mumikino yimikino.
  • Ku ya 26 Mata 2024. Gutangira kohereza imbuga nkoranyambaga byashyizweho ikimenyetso hamwe nigishusho cyiza kandi cyanditse.
  • Gicurasi 21, 2024. Isosiyete yarahagaritse indi romoruki ibyo bituma abayireba bafata akajisho mu nkuru.
  • Kamena 4-20 Kamena 2024. Isosiyete yatanze uburyo bwo kubona hakiri kare urutonde rwabashinzwe gukina amakuru hamwe nudukino twandika imikino bivamo mirongo gusubiramo mubitangazamakuru byimikino na videwo ya videwo, byombi bikina umukino nyirizina no gutangaza marato ya marato.
  • Ku ya 12 Kamena 2024. Indi romoruki yasohotse, akomeza gusobanura ibyimirije kuza kubakinnyi.
  • Ku ya 14 Kamena 2024. Tuvuze ibijyanye no guhuza ingamba: iminsi mike mbere yuko isohoka isosiyete isohora ikibazo igerageza abafana 'Umusaza Impeta lore ubumenyi.
  • Ku ya 15 Kamena 2024. Umutuku Bull x Umusaza Impeta - ibirori bidasanzwe bya Live-byerekana ibyamamare icumi byamamaye hagati yo hagati na macro no gukubita 80.8K abareba impinga mumasaha hafi 5.
  • Kamena 18-21 Kamena 2024. Imbuga nkoranyambaga zemewe zashyizeho urukurikirane rwa videwo ngufi ibyo byongeye kubaka gutegereza.
  • Ku ya 19 Kamena 2024. Urubuga rwemewe rwashyizwe ahagaragara ingingo yuzuye yuzuye hamwe nuyobora hamwe nandi makuru yingirakamaro.
  • Ku ya 20 Kamena 2024. Ku munsi wanyuma mbere yo kurekurwa, indi trailer yasohotse yishimira itangizwa kumugaragaro.


Umunsi wo gusohora: 21 kamena

  • Imbuga nkoranyambaga zabo zatangaje irekurwa hamwe videwo ngufi ariko yoroheje , mugihe urubuga rwemewe rwasohotse umuyobozi ibyo bisobanura uburyo bwo kwinjira mu kwagura umukino.

Kohereza ubukangurambaga

  • Ku ya 25 Kamena 2024. Isosiyete yasohoye ubuyobozi bwuzuye ku buryo bwo gushimangira imico.
  • Ku ya 27 Kamena 2024. Video yo kwerekana ibitekerezo byiza , ishimwe nabanegura nibindi byagezweho byatangajwe nyuma yicyumweru gisohotse.
  • Ku ya 10 Nyakanga 2024. Igitaramo cyiza cya orchestre y'insanganyamatsiko nyamukuru yumukino yasohotse kuri YouTube.
  • Ku ya 11 Nyakanga 2024. Ingingo yimbitse yifashishije amafoto yo mu rwego rwo hejuru yasohotse kugirango asobanure inkomoko ya bamwe murugero.


Ibikoresho byo kuzamurwa mu ntera

Trailer

Batanu bashimishije sneak-peeks bishimira umukino wambere wambere wumukino hamwe na storyline ishimishije yasohotse mubukangurambaga. Uwiteka Imikino Yemewe Yerekana Inzira byerekanaga ko itangira ryateganijwe ryumukino kandi ryabyaye byinshi mubaturage, hamwe na Twitch ikiganiro cya "Erdtree" gusimbuka ku buryo butangaje 863% mumunsi umwe gusa. Trailer yakuruye byinshi: urugero, umufana ukomeye wa Elden Impeta yakoze ikarita yose bishingiye kuri trailer yiminota ine. Biratangaje Inkuru na Urugendo Kugeza kure romoruki yongeye kubaka ibyateganijwe, iyambere itanga amanota arenga miliyoni 5 nibitekerezo birenga ibihumbi 14 kuri YouTube. Gukoraho kwa nyuma muri pre-launch trailer yakurikiranye ni Gutangiza inzira ibyo byatumiye abareba gusangira umunezero mubitekerezo. Abamotari bakomeje kwambika ikamba ryamamaza nyuma yo gusohora nabo, hamwe na Amashimwe gusohoka nyuma yiminsi itanu kugirango utange amakuru arema amashusho yerekana intsinzi yumukino. Abamotari berekana ibintu bitandukanye byo kwaguka, gukoresha amashusho yimikino itangaje, gukora amayeri yo kuvuga kandi, cyane cyane icy'ingenzi, ni ikibanza cyororoka cyo kuganira hagati yabaterankunga, abafana, nibitangazamakuru by'imikino.


Ishusho Inkomoko: Bandai Namco

Kuyobora

Ingingo zingirakamaro hamwe nubukanishi bwimikino cyangwa storyline-yimbitse yakoreshejwe mubyiciro byose byo kwiyamamaza. Harimo umukino wo gukina perks ingingo iminsi ibiri mbere yo gutangira, ubuyobozi burambuye kuburyo bwo kwinjira ikarita yo kwaguka yaguye kumunsi wo gusohora, hamwe ningingo ebyiri ndende zikurikira itangizwa, imwe ifite inama ku kubaka imico yawe, ikindi gucengera cyane muri lore akavuga amateka yinyuguti. Nibyiza byingirakamaro, biyobowe neza nubuyobozi nigikoresho cyiza cyo kuzamura ubunararibonye bwabakinnyi, kuzamura urutonde rwa moteri yubushakashatsi, no gukurura inyungu nyuma yo gutangiza.

Imbuga nkoranyambaga

Umutima nubugingo byo kwishora hamwe, imbuga nkoranyambaga zicungwa neza nurufunguzo rwo gutsinda. Niyo mpamvu umukino Facebook , Instagram na Twitter byari isoko yambere yo kuvugurura. Ntabwo batangaje gusa amakuru yose - kuva umunsi wo gusohora umukino kugeza kumenyeshwa kumunsi wa X - ariko banasabye abitabiriye ikiganiro, kwerekana ugushimira ku nkunga yabo kandi kwita ku baturage . Kugumana umwuka wumukino, imbuga nkoranyambaga Ijwi ryijwi hamwe nuburyo rusange bwo gutumanaho bikwiye gushimwa byumwihariko, hamwe nibishusho byiza hamwe nibisobanuro bisa nkimigani iracyazana umunezero kubabumva amezi abiri nyuma yo gusohoka.

Itangazamakuru ryo gukina

Gusunika gukomeye binyuze mumikino yibitangazamakuru byimikino bifasha kurushaho gutwara umukino kugaragara. Birahagije kuvuga ko kumunsi ubanziriza itangizwa, kimwe cya kabiri cyingingo zamakuru yibitangazamakuru bikomeye byimikino byerekeranye no gusohora vuba, nyamara Igicucu cyibikoresho bya Erdtree byagaragaye mugihe cyose cyabanjirije itangizwa ndetse na nyuma yacyo. Harimo byinshi Ibibazo , kwibira in lore , gusa Ibitekerezo , na gusubiramo umukino . Nubwo umukino wamamaye cyane wari usanzwe ukurura itangazamakuru ryimikino, uwatezimbere yagize uruhare mukwerekana umukino: mbere na mbere, mu guha abanyamakuru b'imikino amahirwe yo kubona umukino hakiri kare. Ubu buryo, ibyumweru byinshi mbere yo gusohora, itangazamakuru ryimikino ryateye imbere gusubiramo hakiri kare na uduseke twihariye inyuma yumwenda . Mugihe uburyo bwambere bwatanzwe nisosiyete kubaturage ba Fextralife yabemereye gusohora __ ikarita yuzuye yoguhuza __yumwanya mushya hasigaye iminsi itatu ngo itangwe - ikimenyetso cyuko uwashimye ashimira imbaraga zabaturage babo.

Ibindi

Ubukangurambaga bwakuyemo ahagarara hifashishijwe urutonde rwandi mayeri yo kwamamaza. Hatanzwe agahimbazamusyi mbere yo gutwika umuriro wo kutihangana no kuzana abafana kugirango babone kopi zabo hakiri kare: Ikimenyetso cya Blade ya Miquella cyari kimaze kubikwa ku nyoni zose zo hambere, mugihe abandi bose bagombaga gukingura inzira. Inyandiko zifatika zaboneka kugirango umukino ugaragare neza binyuze mububiko bwumubiri no guhaza ibikenewe byabakunda ibintu bifatika: Igitabo cy'Umukoresha hamwe nigitabo gikomeye cyibitabo hamwe nigishushanyo, kimwe nibintu byinshi bifatika biza kugwa, nka ibitabo na ibikoresho . Icyumweru kibanziriza kurekurwa, ikibazo yasohotse kugerageza ubumenyi bwumukino wibanze mubafana, inzira igana imikoranire ihumeka ubuzima bushya mubaturage.

Kwamamaza ibicuruzwa

Mugihe tekinoroji yavuzwe haruguru yakoraga yigenga nayo, batanze ubutaka burumbuka kubintu byingirakamaro bizwi cyane kubushobozi bwayo kubaka impuha mumuryango wimikino . Kurugero, muminsi itanu gusa nyuma yimodoka ya mbere igabanutse, umukino wabaye umwe mumikino yakurikiranwe cyane kurubuga rwa gatatu - YouTube, Kick na Twitch - gukubita amasaha 4.5M , hamwe na Elden Impeta amasaha ya airtime yazamutseho 40%. Abatemba bazanye trailer reaction na isesengura ryimikino ibanziriza gutangiza , kubaho muri ibi bihe byingenzi hamwe nababareba kandi bombi bagabana umunezero hamwe nabakunzi ba Elden Impeta no kumenyekanisha umukino kubantu bashya.


Mu gihe urutonde rw’abaterankunga Bandai Namco yakoranye na rwo rutashyizwe ahagaragara, ubwo bufatanye bwagize uruhare runini. Ingamba zikoreshwa cyane kwari ugutanga uburyo bwambere kubigezi, aribyo bumwe mu buryo bukomeye by'ubufatanye bwa banyarubuga. Reka tunyure mumazina amwe yagize uruhare runini mukuzamura umukino.

Kai Cenat

Ku ya 10 Gicurasi, Kai Cenat yatangiye marato ya Elden Ring icyumweru __ yakusanyije amasaha miliyoni 13.1 __ kureba no gusunika umukino hejuru kurutonde. Amaze gukora virusi, ahanini yabaye ambasaderi wumukino, nuwe amagambo yo guhimbaza kuko umukino wagaragaye mubitangazamakuru byimikino.


Trailer

“Umukino wa marato wa Kai Cenat wa Elden Ring wafashije mu kuwushyira mu myanya 10 ya mbere kandi ugaragaza uruhare rukomeye n'imbaraga buri wese ashobora kugira ku mukino ukunzwe.” - Cyangwa Perry, cofounder wa StreamElements.


Umunsi umwe mbere yuko umukino usohoka, Kai Cenat yatangaje ibye Igicucu cya marato ya Erdtree ibyo byakomeje kubaka urusaku rwumukino, hamwe na miriyoni 1,3 zo kureba kuri trailer yonyine, ibyo bikaba bigaragara cyane kuruta amwe mumashusho yimikino. Irushanwa rya marato yatwaye amamiriyoni yamasaha yo kureba , hamwe ugereranije abareba hafi 100.000 kuva batangiye kugeza barangije, hamwe na 200.000 barenga kuri epic finale ku ya 25 Kamena.


Marato ye yombi yamenyekanye nabateza imbere: iyambere yakiriye igishusho kingana n'ubuzima wa Elden Ring umutware ukomeye, mugihe kubwa kabiri yari afite impano kopi yambarwa yingofero ya shobuja.


Ishusho Inkomoko: Kai Cenat Twitch

VaatiVidya

Azwiho amashusho maremare yimbitse yiga kuri lore muburyo butitondewe, VaatiVidya yatangiye gutwikira Igicucu cya Erdtree akora amashusho ashingiye kuri trailers. Yashishikaye cyane muri buri pigiseli ya videwo yemewe n’andi makuru yose yerekeye kwaguka kwegereje, aha abayireba ibisobanuro byashakishijwe cyane ku mashusho y’amayobera yashyizwe ahagaragara n’ikigo. Amashusho ye yakusanyije miliyoni nyinshi kandi atera impaka zishimishije mubitekerezo.


Kuba umufatanyabikorwa wigihe kirekire na Bandai Namco binyuze murukurikirane rwubugingo, VaatiVidya yabonye amahirwe yo kubona umukino hakiri kare: yasohoye amashusho aho yasangiye ubunararibonye bwe gukina umukino ibyumweru 3 mbere yuko arekurwa. Ibi byongeye kubyara byinshi mu baturage.


Nakinnye rero amasaha 3 ya DLC ya Elden Ring…

Asmongold

Undi mugezi wabonye uburyo bwo kwaguka hakiri kare ni Asmongold, wahoraga ashishikajwe no kubaka inyungu zayo. Umwaka urashize, ubwo itangazo ryambere ryazaga kandi ntihariho impuha nyinshi hirya no hino zituruka kubandi bantu bakomeye, yashyizeho amashusho menshi aganira ku makuru. Iminsi mike mbere yuko isohoka, yasohoye videwo ikina umukino wibanze kugirango abakunzi bashimishwe nuruhererekane.


Ubudahemuka bwe bwarahembwe, kuko yabonaga hakiri kare hamwe na bagenzi be bo ku rubuga rwa interineti rukomeye rwa OTK, Emiru na Esfand: iminsi mike mbere yuko irekurwa, batatu muri bo bakoresheje amasaha 1.5 yo gukina demo yihariye.


Mubyukuri Twabonye Gukina DLC ya Elden Impeta


RekaMeSoloHer

RekaMeSoloHer izwi nka a “Umugani w'abaturage” kuberako adasanzwe muburyo bwo gukubita abayobozi bakomeye ba Elden Ring, kuberako yakiriye __ kumenyekana bidasanzwe nabateza imbere. Impinduka ifite umuyoboro wa YouTube ufite abarenga igice cya miriyoni bareba __ yeguriwe gusa Elden Rin __g aho ashyira ahanini amashusho magufi ya Elden Ring-insanganyamatsiko zisekeje hamwe no kurwana kwa shobuja. Kurugero, yishimiye itangazo ryo kwaguka hamwe na meme , kandi bitarenze icyumweru nyuma yo gusohora YouTuber yashyizeho amashusho aho ari mwiza guhonyora umwe mubayobozi bakuru __kwaguka.

Ibirori bitukura

Kimwe mu bihe bikomeye byubufatanye bwa Bandai Namco nabafite uruhare runini ni ibirori byari byitezwe cyane na Elden Ring x Red Bull Urwego rwo ku ya 15 Kamena.


“Red Bull Urwego, uruhererekane rusubiza inyuma umwenda wihishe inyuma yo guteza imbere umukino wa videwo, ruzakira ibirori bya Live ku ya 15 Kamena aho abatoranya ibintu bazatangira gukina umukino wambere udasanzwe wa ELDEN RING Shadow ya Erdtree DLC.” - Urubuga rwemewe rwa Bandai Namco.


Harimo abantu icumi bazwi cyane, ibirori byari urugendo rudahagarara, aho abakinyi b'imikino bakina amasaha arenga ane, bahura nibibazo bya ba shebuja ndetse banashakisha ahantu hihishe ikarita. Byagenze neza cyane, kubyara amasaha 324K yarebwe, 80.8K abareba impinga , na nyuma yo kurekurwa muburyo bwimbitse ingingo yerekeye umukino .


Ubufatanye nk'ubwo ntabwo bwantunguye, kuko Red Bull yabaye imwe mu mbaraga zitwara ibicuruzwa kuva yatangira kwinjira mu mwaka wa 2008. Mu gihe izindi nganda zashidikanyaga ku bufatanye nk'ubwo, Red Bull yari intumbero. mu nganda za esports, zitera imbere mu iterambere no gutegura bimwe mubikorwa bikomeye byimikino.

Amasomo twize

Impeta ya Elden: Igicucu cya gahunda yo kwamamaza Erdtree yari icyiciro cya mbere mu kuzamura, hifashishijwe ingamba zitandukanye zo gukurura abantu babarirwa muri za miriyoni: guhera ku ngamba zizwi cyane zitari iz'ingaruka kugeza ku bukangurambaga bwatsindiye abaterankunga bwateje urusaku kandi bukurura abantu benshi. . Isosiyete yiyemeje kwamamaza ibicuruzwa bigaragarira muri gahunda zayo zo gutangira hakiri kare ndetse no mu bikorwa byihariye. Ubushobozi bwabo bwo gutsimbataza umuyoboro wizerwa wabaterankunga ntagushidikanya na none: bakorana nurutonde rwabaterankunga buri gihe, babaha perks nimpano. Ahanini, iyi ni igishushanyo mbonera cyo gutsinda kubandi bakina imikino.

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Kira AAA Influence@kiraaainfluence
Hi, i'm Kira — Creative soul and Business mind. I help brands, agencies and companies find their voice.

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