Why Communities Are the New Business Currency

Too Long; Didn't Read

We're no longer content with one-way interactions with businesses. We want to feel like we're a part of something, that we belong. We need to be able to talk to the people behind the business and have those conversations feel authentic. Businesses need a two-way street where businesses can connect with their consumers and vice versa. We're not about blasting out content and hoping people will stick around – it's about creating an environment where the community can thrive. We need a community that feels welcoming, supportive, engaging, engaging and engaging.