paint-brush
How to Find the Best Growth Marketer for Your Startupby@elleny
340 reads
340 reads

How to Find the Best Growth Marketer for Your Startup

by Ellen YariFebruary 16th, 2023
Read on Terminal Reader
Read this story w/o Javascript

Too Long; Didn't Read

Recruiting the right growth marketer for a startup is critical for the company's growth. Deciding who to hire can be difficult, but it's important to remember that a marketer's job is to conduct a conversion channel and escalate business growth. Growth marketers are energetic and attentive to their environment. They use their creativity to create products and services.

People Mentioned

Mention Thumbnail
featured image - How to Find the Best Growth Marketer for Your Startup
Ellen Yari HackerNoon profile picture


It's no secret that a startup's success depends on its marketing strategy. Recruiting the right growth marketer for a startup is critical for the company's growth. Deciding who to hire can be difficult, but it's important to remember that a marketer's job is to conduct a conversion channel and escalate business growth.


Every business wants to grow, but only some businesses take time to build a well-founded structure with a growth marketer. If you study the growth of several successful companies, you will find that many have experienced growth marketers in their teams who have led to sustained success. Growth is only meaningful if it can be sustained over the long term. A growth marketer lays the foundation for this strategy, leading to long-term growth.


A growth marketer is responsible for recognizing growth opportunities for the company and guiding the team's efforts to cover opportunity gaps. A growth marketer determines goals and manages efforts to reach those goals.


This article will discuss a growth marketer’s qualities and skills and explain the steps you need to take to hire a growth marketer. You need to understand the role of a growth marketer in your company and get familiar with the necessary skills they must have to identify the right growth marketer among multiple candidates you have.

What are the qualities of a good growth marketer?

Growth marketers have unique traits and qualities that make them excellent at their job. As the profession develops and technology becomes more complicated, the skills needed for a successful growth marketer become more valuable. Growth marketers are expected to be flexible individuals with technical and creative backgrounds and always looking for new and innovative ways to manage user growth. Some of the key qualities of a growth manager are as below:


  1. Analytical mindset


Growth marketers need to build their brands for future success. That means creating an analytics framework that fits your organization's current and future sizes. A qualified growth marketer should "invest in good analytics and good reporting. These skills evolve as the company grows.


  1. Creativity


Thinking creatively to target the right customers from a different perspective is what we need from growth marketers. They must always be creative in their strategies to deal with and execute market changes. Growth marketers are energetic and attentive to their environment. They use their creativity to create products and services, create fascinating ad copy, and create a steady sales funnel for the business.


  1. Communication


A good growth marketer must connect with users. Businesses must use data and technology to prove that they care about their customers and are dedicated to winning their customer's demands. The only way to make this happen is to share and connect with your customers. A good growth marketer can see the customer from a different mindset which is the customer's point of view.


  1. Resilience and adaptability


A good growth marketer must be resilient and adaptable. Growth marketers need to stay organized and multitask in a fast-paced environment. They need to respond to changing priorities without feeling overwhelmed or discouraged. Additionally, they should know when additional training is required and be willing to research to keep up with the ever-changing marketplace.


  1. Storytelling


Growth marketers always understand the market. One of the most crucial qualities of a growth marketer is being able to tell a story. To keep their followers engaged, growth marketers should always be creative and create stories that are unique to the person reading them, one that is engaging, instructive, and relevant to their customers.

How to identify the right growth marketer for your startup?

Businesses hire growth marketers to help them stay competitive and maximize their profits. Hiring the right growth marketers is essential to a successful marketing campaign for growing your business. There are some critical criteria to consider to find the right growth marketer for your employees.


First, identify your specific skills and abilities to market your business successfully. Growth marketers specialize in various areas, including paid advertising campaigns, lead generation strategies, and website optimization. Also, ensure your growing marketers understand your industry, products, and services. By understanding the inside and outside of your business, they can contribute to the process and develop more effective strategies.


Some of the essential skills a growth marketer should have are:


  • Optimization
  • Content Marketing
  • Social media marketing
  • Basic design
  • Google Analytics
  • PPC
  • Conversion rate optimization
  • A/B testing
  • Email marketing


Great growth marketers are familiar with the latest digital marketing tools and technologies. As customers become more aware of technology's role in marketing today, it becomes more critical to understand the latest trends and use the right tools effectively. Try to find someone knowledgeable about the various technology options available.


Some of these tools are:


  • GrowthMentor
  • Smartlook
  • Google Search Console
  • Fullstory
  • Syften
  • Zapier
  • Hubspot
  • Klaviyo
  • Segment
  • Keywords Everywhere Chrome Extension


When interviewing potential growth marketers, ask about their success in partnering with other companies. A proven track record is a good indicator of the level of expertise and experience an individual brings to the team. Also, look for people whose personalities and work styles match your company's culture. Hiring people who align with the rest of your staff is vital in achieving excellent results and increasing productivity.

How do you hire a growth marketer for your startup?

Hiring growth marketers is often essential for business owners and entrepreneurs to maximize their potential for success. Simply put, a growth marketer is responsible for developing and executing strategies to increase a company's brand presence, build customer loyalty, and boost sales. When you hire a growth marketer to help your business succeed, there are specific steps you must take to make it happen. Follow the steps below to hire the right growth marketer for your startup.


Create an ideal candidate profile​

Finding the best person for the role requires understanding what the role entails. You can create the candidate profile with your recruiting manager to define the job role, benefits, and required skills.


Write a clear job description

When you determine the requirements of the role, you need to understand the necessary growth marketer skills to be successful. Then you can create an adequate job description to advertise the position.


Provide enough information about who you are

When candidates apply for jobs, they decide about applying for the job based on what the company looks like, and they usually base their judgment on checking out your website and your referrals. So give potential employees more chances to get to know your company, how you work, and what your values are. Remember you need to let them know you have something for them too.


Determine what you are expecting from this role

There's nothing more annoying than an employer who doesn't know what they want. Some employers just put various unnecessary demands into the role, especially those that aren't usually related to the role. If the employer doesn't fully understand the role, how can a candidate expect the employer to understand their job and give them authority?


Selecting the best candidate

After taking all these steps, determine which applicants have the right skills for the job. Then you can take an assessment test from the selected candidates and narrow them down after reviewing the result. You can also set up an interview for the last step to evaluate candidates for the final step before hiring.

Conclusion

A business must continue to grow to survive. If you want to grow your business, there is always time to find a growth marketer. However, the best time to hire a growth marketer is when you have reached product/market fit (discovering strong demand for your product). Growth marketers are needed in the early stages of a business because it is an essential step in every business.


Overall, hiring a growth marketer can bring incredible benefits to any business looking to grow. Growth marketers can help you create innovative campaigns, reach more customers, and generate leads. With the required skills and expertise, growth marketers can help any business achieve its goals and make a difference in its industry.