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Product positioning is why a product or service is a good fit for the market, unique features, and better than competing products. Product managers need to make their brand as attractive as possible based on the group of customers they want to target their brand decision. The maturity of the market plays a large role in determining the message of the product. By focusing on your market and its maturity, you can create compelling stories, focus on your customers, and differentiate yourself. Your brand needs to be clearly visible and connect with your audience.