Email forwarding is not an exact science and can be frustrating for all types of senders. From mailing list status to verification status, you can accidentally get into your spam folder for a variety of reasons. Yes, but there are some proven tricks to get you back to your inbox. Even the most experienced email marketers face email delivery challenges. This is what always happens. This is where we come in! Let's go back to your inbox and help you get away from your spam folder forever. 1. Create a mailing list The content of the email is necessary to communicate confidential information to stakeholders and provide delivery confirmation and security alerts, but the email may not reach your inbox or the reluctant public. Otherwise, it is useless to the recipient. Always avoid: Third-party email rentals, purchases, or co-registrations Share or share your list with partners When a robot scraps or picks up an email (called email pickup), it goes to your spam folder. 2. Organize your mailing list regularly Mailing lists and customers come and go naturally when recipients leave the list. Some people don't want to receive your email, but that's ok. The quality of a list is far more important and valuable than the number of contacts on the list. Some unsubscribe, others ignore emails or mark them as spam. It negatively affects the reputation of the sender, as it reduces the chances that the email will reach the recipient's inbox, including those who are actively participating in the message. A small, complex mailing list is always better than a long unconnected user list. 3. Track email engagement metrics Email metrics and performance are a proven way to see how your email program evolves and improves. Before using these KPIs, it is important to understand the key indicators. We all have to start somewhere. Yes? Start with these key metrics: Report as spam open rate click-through rate delivery fee Once you start tracking these numbers, don't panic if you see a negative trend. The most important thing you can do is act quickly and calmly to solve the problem. For example, if open rates are dropping, check the email subject and frequency. These two variables often have the greatest impact on this metric. 4. Do not include attachments in email messages If you use an attachment in an email, you will be directed to the recipient's spam folder. In fact, people who send out explosive emails with attachments are usually spammers. Also, adding attachments to your email will make your message look very large and slow down delivery. This can slow down the time it takes for recipients to receive your email and ultimately affect the effectiveness of your campaign. You can share what should be attached to the email by associating the email with the body or call-to-action. 5. Choose a reputable ESP To get a good sender reputation, do some research and choose a reputable email service provider (ESP). If an ESP allows someone to upload a contact list without quality control, these ESPs can lure spammers. Build a good sender reputation by choosing a reputable ESP based on your customers' reputation. ESP is for everyone and it is for everyone. If you choose a negligent ESP with a low trust score to send your email campaigns, you risk ending up directly in your spam folder. No matter how clean a particular email is, Gmail, Yahoo! Mail, and Hotmail have blocked ESP due to their spam clients and cannot reach the recipient's inbox. 6. Test email Email testing is always a good choice. This makes it easy to see what kind of customer experience you are providing, and with that in mind, you can provide steps to improve your email marketing program. There are several websites where you can check the quality of your emails by evaluating their chances of getting into your spam folder. Mail-tester.com, glockapps.com, and isnotspam.com will notify you when an email may trigger a spam filter.

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