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Online Brand Reputation Management tools can help you manage your brand reputation online. Here's a set of questions you need to ask before choosing the best fit for your business. The number one question you should be asking is - does your business need a paid tool now? If your business has just started making an online presence and you’re in the process of building a website, creating social media handles, and generating a buzz through paid PR and guest articles, then wait until you gain more traction online.