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198 Stories To Learn About Marketing Strategies

by Learn RepoJuly 10th, 2023

Too Long; Didn't Read

Learn everything you need to know about Marketing Strategies via these 198 free HackerNoon stories.

featured image - 198 Stories To Learn About Marketing Strategies

Let's learn about Marketing Strategies via these 198 free stories. They are ordered by most time reading created on HackerNoon. Visit the /Learn Repo to find the most read stories about any technology.

In this day and age, marketing is everything. Find the best strategies for you here.

1. From Idea to Top-5 Project: How to Launch on the Near Ecosystem

A case study of successful DeFi project launch on NEAR ecosystem with the help of strategic growth marketing from 42DM

2. Startup Interview with Asaf Nevo,CEO & Co-Founder, Pico - Get Personal

Pico - Get Personal's native gamifications and technology turns digital engagement on social into valuable first-party data for organizations of all kinds.

3. Branding & Digital Marketing Lessons To Learn From The NBA

Now, NBA is one of the fastest-rising sports leagues in the United States. They’re working on broadcast game rating; the NBA rating has increased by 32%.

4. Growth Marketing Vs Performance Marketing

Each company has the right to choose growth marketing vs performance marketing for their company and customer. Check this article to know more!

5. Why Web3 Projects Fail With Growth Marketing: 3 Fundamental Mistakes

These 3 fundamental problems in the growth marketing of web3 projects create a huge gap between the crypto-savvy circle and the mass audience. Avoid them!

6. How to Start Marketing Your Start-up the Right Way?

In today's digital era and cut-throat competition, it is important to have a great marketing strategy in place before you launch your business. Start marketing.

7. How To Clean An Email List To Improve Deliverability

A clean email list is important to ensure you are sending emails only to people who are interested. Remove inactive subscribers to improve email deliverability.

8. Using the Agile Marketing Methodology to Update Your Marketing Strategy

Do you ever wonder why your marketing team is not able to perform well enough despite the hard work? Adopting Agile Marketing Methodology is the key solution.

9. 4 Effective Email Marketing Strategies for 2021

Here are a few email marketing strategies that work wonders for businesses, making it easier for them to achieve their conversion goals.

10. 7 Growth Hacking Strategies For Your Business

Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.

11. How to Leverage the Salesforce Marketing Cloud to Reach New Customers

The well-designed platforms included in Salesforce Marketing Cloud meet the essential values of clients. Here are 6 of those platforms to leverage.

12. Growth or Profit? What Is The Priority For a Successful Business?

Growth is very important for business and the profit and other financial components are just a result.

13. The Rise of NFTs Means That Marketers Can Leverage Digital Scarcity

Non-fungible tokens are unique representations of digital assets. NFTs allow for better monetization and introduce a way to tokenize services and experiences.

14. 6 Vertical Marketing Best Practices for the Tech Industry

Use vertical marketing to improve your technology solution's marketing strategy across industry verticals and carry into your ABM and sales processes.

15. 7 Ways to Get Into Digital Marketing

With the rise of the internet, digital marketing has paved the way for countless business owners. It continues to grow, expand, and develop rapidly.

16. The Role of Digital Marketing in Online Business Growth

At the start of the digital revolution, online marketing was considered to be just another way of reaching out to consumers. With time, however, online marketing or digital marketing has taken the centre stage as far as marketing strategies are concerned. A business, whether large or small, needs to have the right kind of digital marketing strategies in place. This, in turn, ensures that it can reach out to the right set of audience. It is an integral part of how a business keeps in touch with its consumers. Marketing strategies have moved much beyond websites and random ad-campaigns. The internet has become entwined to everything we do and everything we need. This is the primary reason why every business needs to have an integrated digital marketing strategy in place. Digital marketing services in India are fast gaining importance because of this very reason. Here are some of the key aspects of digital marketing and why it is important in online business growth.

17. 5 Best E-mail Tracking Tools

Email tracking tool enables companies to gather crucial insights line click rate, bounce rate, etc which can help in formulating better business strategies.

18. Marketing in the Metaverse: Lessons From 4 Case Studies

Unlocking the power of 3D to boost sales and customer satisfaction. Leveraging the metaverse and 3D internet in web3 for sales.

19. TikTok's Engagement Rate is an Average of 5.96% in 2022

Boost your social media strategies for 2022 by knowing the most important up-and-coming TikTok marketing trends and engagement stats.

20. How Airbnb Hacked Craigslist for Viral Growth

Not only did they completely revolutionize and redefine travel as we know it, but Airbnb was also one of the first-ever true “Unicorns”.

21. Beginner's Guide to Email Marketing

22. Are Referral Programs Good For Your Business?

Businesses rely on referrals to market their products. But the success of a campaign depends on human relationships. Read on to know if it’s right for you.

23. Popular Lead Generation Tactics Used By Marketing Agencies In 2022

In this blog, we are listing down a few marketing tactics that are used by agencies to increase the number of leads generated by several businesses in 2022.

24. Lessons in Content Marketing from Netflix Shows

How to make your customers fall head over heels in love with your brand by following in the footsteps of the Tiner Swindler. No, really, we're serious.

25. Everything You Must Know About the Business Model of Walmart: World's Largest Retail Giant

Let’s learn about the business model of Walmart. How did the world's largest retailer provide Everyday Low Prices yet earn $ 572B as revenue for 2022? Read on.

26. Leveraging a Tech Business Model Framework for Business Success

A framework to build a viable tech business model, technological model, and financial model.

27. The Complete Guide to Social Media for Small Business

The business world is a lot different from the way that it used to be. One thing has however not changed and that is the fact that the business world is a competitive one and for this reason, when a new business or business idea is initiated, the business person must bear it in mind that he or she would be competing against those that have been in the business line for so many years. s

28. Why Your Business Requires Data Driven Growth-Marketing?

Need rapid surge in digital marketing? Entrepreneur and agile startups can now easily reach their target audience due to data driven growth-marketing analytics.

29. The 2020 State of Marketing

Marketing trends and actionable insights on what works today

30. 4 Fashion Brands That Included Smart Vending Machines In Their Marketing Strategy

Have you ever wanted to buy a dress from a vending machine? See how brands are using smart vending to customize the shopping experience.

31. How Having Growth Mindset Can Help Growing Your Marketing

How companies can benefit from a growth mindset.

32. A Quick Guide to Instagram Marketing

Wonder how to increase Instagram reach in 2021? Here's a list of working tips to increase popularity on insta.

33. How to Develop Marketing Resilience in Uncertain Economic Times

This article is about how to make your marketing efforts an achievable goal during times of uncertainty and how strategic marketing visions can help brands.

34. What is Customer Data Platform?

Customer data platform (CDP) aggregates and organizes customer data across various touchpoints to build customer profiles, which are then used by other systems

35. Using Data Analytics Effectively in Marketing

How to make your data work harder for you in marketing

36. The Untold Story Behind Paid Marketing in Web3

The Untold Story behind Paid Marketing in Web3, Read this to stop wasting money on advertisement that doesn't convert.

37. Competitor Analysis: Why It's Vital for Business Success

Three steps to conducting a comprehensive competitive analysis and how to leverage the information you collected to drive growth for your business.

38. Thriving in the Modern Market; How to Reach the Next Generation of Buyers

How to sell to the next generation of buyers

39. Dear SaaS Managers, Is Your Content Value-Driven?

Want to establish your SaaS brand as the go-to authority in your niche? Start publishing value-driven content. Here's why.

40. How to Start your First SaaS Business

With Saas business, there are thousands of successful entrepreneurs that make a good livelihood by developing niche apps for certain markets.

41. Use Customer Research to Write Scroll-Stopping Copy - Bye Blank Page!👋🏽

You should NEVER write copy without doing customer research...unless you want it to flop!

42. 5 Tips to Ensure Google Ad Campaign Success for Small Businesses

Tired of bleeding money on Google ads? Here are the 5 tips to ensure Google ad campaign success for small businesses.

43. Understanding the Difference Between SaaS and Traditional B2B Software Models

Get a clear understanding of the differences between SaaS and traditional B2B software models. Discover which model is right for your business needs.

44. Email Marketing and How to Curate an Effective Business Newsletter

Email marketing is the most effective channel available to marketers today. It can help you keep your business the center of attention.

45. 5 Reasons To Choose Agency Outsourcing VS In-house Staff

Having an effective team is essential for any business because this choosing the best human resource strategies is always changeable and necessary to follow.

46. The 3 Components of Digital Marketing Automation

The future of automated marketing is quickly approaching. New forms of automation are looking to replace more processes and use more advanced technology.

47. 9 Digital Marketing Services Your Business Needs

There are several digital marketing strategies to grow your business - learn what they are to grow your brand.

48. Video Marketing Strategy in 2021: Your Complete Guide

We all know Apple as a smart brand with innovative technology and a simple approach.

49. Growth Marketing Hacks: 9 Effective Strategies to Increase Your Metrics

If you're looking to increase your website's metrics, growth marketing is the process for you.

50. 3 Lessons Your Tech Company Can Learn From a Copywriter

What can you do as a tech company to further your message? Here are some valuable lessons you can learn from a tech copywriter.

51. 9 Reasons Why Email Marketing is NOT Dead

Email marketing continues to provide one of the highest conversions and ROI of all marketing channels. Here a 9 reasons why you should do email marketing in 202

52. 5 Ways to Use Data-Driven Decision-Making in Your Growth Marketing Strategy in 2023

Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies

53. Quick Guide to Successful Banner Ad Copy and Design

Banner advertising is the best image-based online form of advertising. Traditionally, these ads were at the top and the right-side panel of the website. However, today these ads are placed in the center along with the main content, making it more appealing.

54. Digital Marketing and Web Design with Noonies Nominee, Elizabeth

An interview with Elizabeth, Chief Editor at Evrone.com, a web design and development company.

55. The Difference Between B2B and B2C Marketing Strategy

I believe there is no meaningful difference in marketing strategy between B2B and B2C. I'd go so far as saying those who think these are strategically delineate

56. How to Leverage Local Partnerships as a Marketing Opportunity

If no man is an island, then no business is either. Even if you have the best business plan and top-notch products, you will be limited in your growth and marketing abilities without the support of others around you. Word of mouth marketing is one of the most trustworthy forms of promotion, with 86 percent of consumers trusting messages in this format, according to Referral Candy.

57. Every Good Marketer is a Growth Marketer

With this article, I convey my perspective on growth marketing and dispel the myth that it is unique.

58. Airdrops: Marketing Strategies and Decentralization Nonsense

We often hear the argument about how airdrops contribute to decentralization and reward early users, but is this the case?

59. Growth Strategy During the Bear Market: How to Keep Attracting New Users in 2023

Before developing your plan, it is important to understand the different types of crypto users and how to effectively target and attract each group.

60. Using Data Attribution Comparison Table in Google Analytics 4

The configuration of Google Analytics 4 is not a walk for those unfamiliar with analytical tools or data setup.

61. Check Out Your Competitors’ Page Views and Benchmark Against Them - A How-To Guide

A high number of page views isn’t necessarily an indicator of high user engagement or potential revenue from your website or app. But, that doesn’t mean page views are insignificant. Monitoring and working with this key metric may even be more valuable than you think. The trick is to look at it in the right context.

62. How to Go From 0 to 1000 Users in 30 Days

In this article, you will learn how to go From zero to thousand users in 30 Days!

63. Build Your Startup Brand To Effectively Expand Your Customer Base

To start your brand, you need to decide on a name for the company, settle down on the services or products you are planning to offer, register your company, etc

64. 7 Digital Marketing Strategies to Grow Your Online Business

want to grow your business online? Here are the seven efficient digital marketing strategies that can help.

65. The Anatomy of a Form and 5 Ways to Optimize It

Learn what makes a form user-friendly and how to optimize it for higher conversions.

66. How Small Business Can Improve Their Coupon Marketing Strategy

Humans have their brains hardwired to save money, and brands know that. They are always looking to attract new customers and coupons serve that purpose.

67. Should You Implement a Multi-Brand Strategy for Your Startup?

I used to research a lot on brands, their marketing and other interesting case studies. many huge brands had this “Multiple Brand” thing in common but I couldn’t find anything that explains this idea for a common man so decided to write one.Multi Brand Strategy — Sounds like a term from a very hard subject but it’s very simple. It means a company that sell products under one or more brands.

68. Tips for Optimizing your Infographics for the Best SEO Results

Infographics are pretty astonishing.

69. The 5 Big Disruptions to Marketing in 2020

Marketing has evolved a lot over the centuries, and it will keep on changing. There are various factors, such as fashion, culture, and technology, that contribute to the changes. It will not be a wise decision to sit back and relax, particularly if you own a business or if you are working in a marketing field. If you do not update yourself, you will cease to be relevant.

70. How to Get Started With Digital Marketing Side Hustles

The Kaanen Group are experts in all things digital, from SEO and social media to paid advertising and content marketing.

71. The Blind Spot of Optimization Strategy

“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his shoulder.

72. Performance Marketing vs. Growth Marketing: How to Prioritize Correctly

For businesses, it Is important to understand what marketing strategies serve your requirements per time, whether its performance or growth-oriented

73. Quantifying The ROI of Email Marketing

The return on investment (ROI) for your email marketing is important so you'll need to know how to maximize it. Look at your bounce rate, open, and click rates.

74. 5 Major Marketing Disruptions Expected To Take Shape in 2020

Marketing has evolved a lot over the centuries, and it will keep on changing. There are various factors, such as fashion, culture, technology that contribute to the changes. It will not be a wise decision to sit back and relax, particularly if you own a business or if you are working in a marketing field. If you do not update yourself, you will cease to exist.

75. Marketing Amidst Coronavirus Pandemic: Strategies That Experts Suggest

Many days have gone by, since the outbreak of Coronavirus. This coronavirus pandemic was an unpredictable crisis worldwide. Due to this, social distancing and work from home has become the normal routine of a human being. This pandemic has affected the market and the financial status of leading companies very much.

76. The Automotive Industry Shifts Online With Digital Marketing Tactics

To generate more leads in this digital era for your automotive business, you need to devise a killer yet smart marketing plan for a win-win situation.

77. Putting Up One Piece of Content a Day on Social

So many people struggle to post consistent content every day on their social media. So, I decided to put these content ideas that anyone can use.

78. 6 Marketing Strategies to Win Back Abandoned Cart Users

Practical marketing techniques to bring back abandoned cart users

79. Eight Secret Sale Strategies Every Marketer Should Know

Persuading customers to buy online from you is no more challenging today. All you need is to learn brilliant sales strategies to succeed.

80. The Impact of CDP in Marketing

CDP (customer data platform) is software that centralizes all your customer data and makes it available for any marketing campaigns. Centralized customer data gives you a complete and single point of view of all customer information and behavior. You can then activate this data by connecting the CDP to marketing platforms like email, Facebook, or SMS. Some CDPs come with native platforms for marketing activation and also have AI and machine learning folded into the mix to give you a one-stop solution for customer acquisition, conversion, and retention.

81. 5 Steps To Develop Your Brand Marketing Strategy

A brand marketing strategy works in a way to market your brand. More growth in business revenue is the ultimate goal for any brand marketing strategy.

82. 7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them

Everything rises and falls on marketing. If your B2B SAAS startup will scale, then you should watch out for these marketing mistakes.

83. Google May Not Be Able to Crack Down on AI Generated Words

Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion.

84. 5 Tips For Creating A Powerful Content Plan

How do you create a content plan that converts, sells, and grows your traffic? 1. Determine Your Target Audience 2. Do A Content Audit 3. Use Keywords and more

85. Do you still think your decision-making is rational?

[nope, no game theory fun-facts here]

86. 5 Marketing Mistakes That SaaS Founders Make

Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup.

87. 7 Inbound Marketing Terms You Should Know Before Creating an Inbound Marketing Strategy

The Internet has enabled businesses to develop many ways to connect with customers. While many companies recognize the need to invest in digital opportunities with consumers, they don't know how to go about it. As a result, 46% of brands struggle to come up with a defined digital marketing strategy.

88. On Interactive Content and How it Can be Used to Build Brand Loyalty

In the world of marketing, brand loyalty is invaluable. As anyone in the industry will tell you, getting traction in marketing is no small feat.

[89. DeFi Marketing from A to Z:

The Most Efficient Instruments](https://hackernoon.com/defi-marketing-from-a-to-z-the-most-efficient-instruments-19l3txh) Market overview

90. Creating Your Instagram Strategy To Gain Quality Followers

We're sharing 5 approaches to target your intended interest groups so you can gain more quality Instagram followers in 2021.

91. 8 Social Media Scheduler Tools to Grow Your Online Audience

Social media marketing: this term has certainly become one of the most important for everyone who wishes to have a digital presence. Especially when you are a blogger, influencer, artist, coach, a new startup, or a solo entrepreneur - social media is the place when you can get the maximum attention from your target audience. But, for that, you need to be active on all your social media platforms. You need to post consistently and interact with your followers. This can be a little overwhelming as there are a lot of social platforms to manage at the same time. However, this task can be made easy by using a social media scheduler!

92. 6 Key Takeaways From Clubhouse FOMO for First-time Founders

Though the FOMO is gone but here are the key takeaways that founders can learn from Clubhouse.

93. 4 Email Marketing Tips to Build Automated Campaigns

Begin email automation with confidence using these four tips to strengthen your marketing campaigns.

94. 8 Steps to Successfully Marketing Your App

Marketing is a simple strategic technique to win over people, this can sometimes be the hardest thing to decide on. With the power to click on personal interests and desires, marketing can provide good respect for the product.

95. "Powered by": An Acquisition Channel That Drove Initial Growth for 43 SaaS Companies (My Analysis)

Update: Some of you emailed me a few questions after this post got on HackerNews front page, so I'll be addressing them in this updated HackerNoon post & include the additional examples I've received.

96. Work Smarter, Not Harder: The Top Automation Strategies to Implement Now

The numbers don’t lie. Those using marketing automation are seeing better statistics on user engagement, conversions, sales, and other aspects of business.

97. 7 Reasons to Use Video Marketing For Business Growth

Indeed, the video has revolutionized the marketing world and is becoming one of the most profitable and trendy digital marketing approaches available till date. Well! It's not too hard to understand why 63% of the businesses started using video marketing, and out of those, 82% of businesses believe that videos are one of the vital parts of marketing strategy.

98. SaaS Marketing: Why You Should Keep Going, Even in a Recession

Marketing is usually one of the first things to get cut during a recession. But is that the right move? Several studies suggest that might not be the case...

99. Account Based Marketing In Web3

Web3 growth initiatives can benefit substantially from the program marketers perfected in Web2 B2B SaaS sales through account-based marketing.

100. Why You Should Start Using AI in Marketing (An Introductory Explainer)

Creating personalized campaigns, predictive analysis, and more: here's an introductory note on how AI can be used in marketing for those new to the subject.

101. Staying Relevant In A Recession: Today's Top 4 Market Segments

Everything in business starts with the consumer. As time changes, the mental state & consumption habits of your target are also changing. What product/service could be an essential need today may become a treat tomorrow, or an expandable in a week. Waves are always changing directions.

102. Things To Consider While Creating Your ICO Marketing Strategy

Here's what you need to bear in mind to effectively market your ICO for success by using tools such as social media and specialists to reach wide audiences.

103. The Ultimate Guide to Marketing Funnels and Conversion

In this blog, I’ll share the key elements to creating a marketing funnel, different types, and how to retain customers.

104. Why Throwing Money at Growth Marketing is Not a Bad Solution

When people drink beer and watch movies this is what you get when they enter the growth marketing zone.

105. 4 Link Building Techniques to Follow in 2021 [Round-Up Story]

Testimonials, blogs, and networking are among the most popular link building techniques that have stood the test of time. The rules of link building have been changing at a rapid pace, and businesses have little choice but to keep up with the transformation. Websites and online businesses that seek to enjoy popularity and high rankings need to amass a refined skillset, perseverance, and the required tools to adapt to the rapidly changing trends.

106. 7 Entrepreneurship Tips That Will Change Your Business Life

Want to open a business? Check out the entrepreneurship tips we created especially for you! Are you about to set up a venture? This is undoubtedly one of the most important steps for anyone's professional career.

107. How to Be Systematic When Testing Marketing Hypotheses

The main thing for a successful marketing strategy is to keep track of it systematically: test hypotheses, learn from best practices, and constantly improve.

108. How to Apply Psychology Of Colors In Marketing to Your Brand

This story is about how color is utilized in publicizing and marketing to summon enthusiastic responses. You can use this information to apply to your brand.

109. Overcoming Challenges to Market Research in a Bad Economy

Research provides valuable insights into customer behavior, competitors, and market trends and should in no way be left behind.

110. 8 Influencer Marketing Campaigns to Inspire and Get You Started With Your Business

If you've heard of the keyword "influencer" but aren't sure how to go about it, maybe it's time to dig a little deeper. In times of crisis, it can be useful to think of new ways to increase your brand's visibility.

111. 5 Steps To Plan Effective Ad Campaigns In Facebook & Instagram

Want to create successful Facebook Ads? Here are 5 simple steps to plan an effective advertising campaign on Facebook & Instagram. Bonus: project plan template.

112. 24 Content Strategy Tips From Pros For Technologists Who Want to Start Writing

New to blogging? Or wish to revisit your content plan for your long-forgotten blog? You've come to the right place.

113. Deconstructing A Billion Dollar Newsletter Business: An Agora Case-Study

How this company generates over $1B every year with newsletters.

114. Strategies to Increase Customer Lifetime Value

Customer lifetime value is the net profit a business makes from a customer over a period of time. So longer the CLTV, the higher the net profit.

115. Exploring Emerging Marketing Channels: How to Venture Into Uncharted Territory

Emerging marketing channels can help your product reach a wider, more engaged audience. These tips can help you decide which channels are worth an investment.

116. How to Hack the Product Adoption Process

Last Thursday, I was lucky to interview Warren Schirtzinger during a live webinar, one of the co-creators of the “Chasm” framework in the 80s, later polished and popularized by Geoffrey Moore in the book “Crossing the Chasm”.

117. Drive Success with Conversational Marketing: The Feedback-Oriented Approach

Conversational marketing can be a solution to achieve faster response times. In this guide, we discuss how to develop effective chatbot applications.

118. 5 Ways to Adjust Marketing Mix Models for Unexpected Events

Marketing mix models (MMMs), are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. However, in order to continue to access useful planning insights, businesses must adjust their models to account for the impact COVID-19 has had. Most existing MMMs have been built without specific consideration for dealing with unexpected events, meaning they may not be able to accurately account for many of the changes businesses are going through. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning.

119. Create a Killer Content Marketing Strategy for Your Business in 9 Minutes

How to create a killer content strategy in 9 minutes

120. Top Tips to Grow Your Electrical Contracting Business

As an electrical contractor and business owner, you want your electrical business to be as successful and lucrative as possible—and that means leveraging different strategies to connect with potential customers, get the word out about your company, and drive business growth.

121. Case Studies, Digests, Open-source? How Should IT Companies Promote Themselves?

How do you write a case study in a language understandable to the client — without losing expertise?

122. Adapting Outreach and Marketing Strategies to the COVID-19 World

COVID-19 has put the world as we know it on stall. Lockdown strategies adopted by governments worldwide mean one thing for most businesses:

123. The Complete Guide to Growth Marketing

Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.

124. How to Hit the Bullseye With Your Marketing Message Without Committing Any Crimes

If stealing wasn’t wrong, would you turn to a life of theft? If you wanted something, all you’d have to do is take it. No consequences or punishment. Of course, in real life, this isn’t the case. The funny thing is, in sports, it actually happens quite frequently. Balls are stolen. Bases are stolen. Teams steal plays from other teams. Players steal signals from other players. And seldom is anyone penalized for such actions.

125. What I've Learned About B2B Marketing from 11 Leaders in B2B SaaS & Tech Companies

Here is what I learned about B2B marketing and strategy from 11 marketing leaders in B2B SaaS & tech.

126. Top B2B Statistics Every Sales and Marketing Pro Should Know in 2023

You need your marketing to be effective to increase your sales. But to achieve that, you need to conduct extensive research.

127. How to Maximize Digital Marketing Impact on a Tight Budget

A few thoughts on emphasizing immediate impact, while keeping an eye on long-term success.

128. The Growth Marketing Revolution

A story about a struggling startup that turns its fortunes around by adopting a data-driven, iterative approach to marketing called "growth marketing."

129. Content Marketing Is Crucial For Your Business - Here’s Why

Today people are looking for content that helps them make smart choices, they don't want to be sold. That's the reason why content marketing strategy is crucial

130. Behind the Scenes Of Landing Pages Marketing: 2020 Edition

As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.

131. Why A Dinosaur Statue Might Be Good For Local Business Marketing-Part 1

Advertising on a smaller scale for local business marketing needs a different mindset from the larger-scale mass marketing that we are normally used to.

132. What Defines a Good Influencer Marketing Agency?

Forging partnerships with these influencers isn't as easy as it may sound.

133. Surviving a Downturn: Strategies for Effective Marketing in Tough Times

This article will explore strategies for marketing effectively during tough economic times.

134. B2B Tech Content Marketing Strategy + 8 Actionable Tactics

Python is the text-based programming language used by millions of professional coders at places like Google, IBM, and even NASA.

135. 17 Ways Small Businesses Can Use Social Media For Marketing

Social media sites like Pinterest, Facebook, Instagram, Twitter, etc. are awesome for small businesses to uplift their organization to another level.

136. How I Built 1,000 Personalised Videos in Under 100 seconds

This is how I built thousands of personalised videos at lightning speed.

137. Why Are Explainer Videos Absolute Must for Tech Companies

Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself.

138. How to Use Intent-Based Promotions to Drive E-commerce Revenue

This article is aimed at business owners and marketing professionals looking to advance their customer engagement and sales strategies.

139. How To Create Marketing Plans That Don't Suck

Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.

140. 15+ Growth Marketing Strategies for Businesses (with Examples)

What is growth marketing?

141. How to Choose the Right Virtual Event Software for Your Event?

Virtual Events have become every organization’s preferred method of hosting events. The number of virtual events has significantly increased in the last two years, and now even people have adapted to this method of attending events.

142. Top 6 Tactics to Turbocharge Your Marketing Strategy

The internet provides a vast array of marketing opportunities. You can use social media, email marketing, and even Pay-Per-Click advertising to reach a wide audience. However, if you want to really reach more people and get more followers, you need to use the best marketing tactics.

143. How Can Identity Management Help You Avoid Targeting the Wrong Customers?

Understand how identity management can help you identify your target audience, increase your sales and do away with prospecting once and for all.

144. How to Rank for Multiple Keywords and Explode your Organic Traffic

Here's how to rank for multiple keywords and explode your organic traffic.

145. 7 Software Executives’ Advice for Powerful Marketing Strategies

In this article, I will highlight some of the best marketing strategies according to veteran Founders and C-Level executives in the software dev industry.

146. Demand Generation is the Real Moat!

Demand generation and what it means to create a long-term competitive advantage for a digital, tech business model

147. How to Track the Progress of Your Affiliate Marketing Campaign

Leveraging the affiliate marketing channel is a powerful function of the sales funnel. When managed correctly, it can deliver exceptional and immediate returns, while growing brand equity over time.

148. Sustainable Marketing for Tech Companies: The 4 Pillars of a Successful Marketing Campaign

Tech Companies need to Build a Solid Marketing Plan that will make them stand out and increase their number of conversions.

149. What You Need To Become the Best Copywriter (age doesn't matter)

Being a copywriter is really something to be proud of.

150. SMS Marketing 101: How to Get Started

Text messaging is a direct line of communication with the customer and is very effective but only if it is planned to keep certain rules in mind.

151. $50,000 for PR: madness or strategy?

Let's figure out how a usual PR agency works, whether your company needs it now, why to hire a PR specialist and what to expect.

152. How to Find X When Your Product + X = Success

Have product? Want to not fail at product management? Quick, here are some tips!

153. What is Growth Marketing?

Find out about growth marketing, key growth marketing strategies and how you can use growth marketing for your business in this opinion piece.

154. 4 Creative Ways to Use Clubhouse For Marketing

Learn how to promote your work on Clubhouse, even without a product or service ready. Audience building and marketing tips for Clubhouse and other social-audio

155. How to Create “engagement loops” to Dominate Social Media Reach

It's easy to get likes on social media, but how do you turn likes and shares into something that contributes to your key business metrics? By doing this...

156. Why You Should Focus on Brand Awareness Before Anything Else

There are many marketing activities to focus on when building your business. However, brand awareness is the foundation for all other marketing efforts.

157. Have You Met Joseph Sugarman?

Do you want to learn how to write about a product? Learn the power of copywriting and how to do it. Read Joseph Sugarman

158. Podcast Growth Tips: Use Surveys to Learn About What Listeners Want

A podcast host should always be thinking about the listeners when creating content. Some times a host has no idea what listeners want to hear on the podcast. Creating a survey is one method for getting listener input. A survey is an opportunity to get direct feedback from listeners. A host receives the exact answers that they want from listeners.

159. Marketing Tips For Open-Source Projects

Tips on how to get started with the marketing of your open-source project.

160. How To Promote Your Podcast During In Person Events

To promote a podcast, a host must use every option available. One option is in-person events. There are several different types of events that a host can attend or host. These events take preparation, but the potential ROI may lead to more than listeners.

161. B2B Marketing: Strategy and Tactics for SaaS

According to Wikipedia B2B Marketing, or Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too.

162. How to Command Attention with Your Writing

You already know there are a variety of theories on how to seize people's attention.

163. How to Offer Customers an Amazing Experience In-Store

Find out how to offer an amazing customer experience from four top retail experts. Read their tips and try them out yourself.

164. How Giveaways Can Support Explosive Startup Growth

Capitalize on our collective love for free stuff and get your startup more exposure online.

165. Marketing Strategies to Help Get Your Startup Noticed

You can’t overstate the importance of marketing for startups.

166. 5 Reasons Why Newsletters Should Be Part Of Your Business Strategy

‘Newsletters? Let’s flock to social media instead.’

167. How to Leverage Conversion Paths to Boost Conversions

Conversion paths optimization is the key to boosting newsletter subscribers and sales. Learn what conversion paths are and how to leverage them.

168. Location-Based Targeting: A Marketer’s Handbook

Marketers love to jabber. Being bright-eyed and full of information is an acquired trait for us. With an ambition to become big business contributors, we engage in conversations - with clients, prospects, vendors, and even competitors as we have the gusto for it.

169. 4 Amazing Black Friday Marketing Strategies to Follow in 2021

Try out these four eCommerce markeing strategies this Black Friday to boost your online and offline sales while building a loyal consumer base for your business

170. Video Production Could Increase Your Company's Marketing Efforts

Video is no longer just one part of your overall marketing plan. It's central to your outreach and campaign aims, particularly your social plan.

171. 5 Effective Ways to Use Geomarketing to Boost Conversions

Geomarketing is more beneficial for businesses to recognize their targeted audience, increase conversions and generate sales.

172. How to Create a Buyer Persona Road Map

Creating in-depth buyer personas is often enough to make even the most diligent business owner realise how little they actually know about their prospects.

173. 5 Marketing Techniques to Increase Sales For Your New Ecommerce Business in 2021

Starting an Ecommerce Business in 2021? Check out these top 5 ways to market your newly formed Ecommerce Business and get to your first 500 Customers.

174. TETHORAX SOFTWORKS: What I Learned During the Steamworks Virtual Conference

Today I learned more on how to build a community through communication and so can you. This is a condensed view of my experience at the Steamworks Virtual Con.

175. 4 Cost-effective Ways to Find New Customers for Your Startup

Here are four low-cost channels we discovered that would help you generate leads and take your startup to the next level

176. 5 Quick Tips To Boost Your Ecommerce Sales

Learn the top five methods that you can use to quickly boost your ecommerce sales.

177. Business Life At Times Of Coronavirus

Quarantined in a country that has been locked entirely (I’m based in Italy), it’s interesting to notice a few things.

To give you a bit of context, the official spread of the virus in Italy started a couple of weeks back, when an entire local community in northern Italy was found positive to Coronavirus.

I was expecting this moment to happen.

Each day I stocked the groceries and food that would keep my family and me for a month.

I got psychologically prepared for it as I knew it was coming. I didn’t panic because I was prepared.

178. The Best Black Friday Tips You Will Read This Year

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though — COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience.

179. 10 Tips to Improve Your TikTok Marketing Strategy

Tiktok's fast growth has left it with a massive reach that companies are trying to take advantage of. These 10 tips will improve your TikTok marketing strategy

180. A Copy-Paste Strategy to Build Repurchase Intention

Consumers, their satisfaction and repurchase intention are cognate subjects.

181. The Best Marketing Automation Tools for Small Businesses

Marketing is important to any business either small or large. But as customers are evolving, so does the unpredictable marketing landscape. This necessitates relevant businesses likely to spend more and more time in order to keep up with the latest trends and evidence.

182. 24 Customer Retention Strategies

One is better than two and is equal to six. At least, that’s how we (Dashly.io) think when it comes to comparing your regular customers with your potential customers.

183. How to Debug and Automate Processes in the Sales Department

The Sales department is the only one in the company that makes money. It is logical that management seeks to maximize its productivity. One way is automation.

184. Minimize Risk When Launching Digital Products And Make Passive Income

Launching a new digital product is risky... unless you're following this zero-risk validation model

185. What Is Social Proof, And How to Use It To Boost Your Brand Online

The one thing that people need in this modern age is social approval. People need to fit in with the world, and it has affected the lives of many people in many ways.

186. How to Perfect Your Startup's Content Marketing Strategy

You have started your new business, and you are ready to fly over the walls of your competitors. But wait, have you examined your content marketing strategy?

187. How To Boost Your Email Conversions With An Email Preferences Page

You can control your unsubscribe rate! An email preference page is a powerful tool to keep your email subscribers engaged & your unsubscribe rate down.

188. This Company Went Viral Without Offending Anyone (And How You Can Too)

After four years of extreme political polarization, who would have thought it would take a landscape gardening company to reach across the divide and unite America through apolitical humor?

189. SEO Vs. PPC Debate: How To Win It And Be Happy

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. Andrew Miller, Co-Founder and Director of Operations at Workshop Digital, understands the passion on both sides of the aisle, but he compares it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.