Too Long; Didn't Read
The first thing to remember about content marketing is that it is a method of marketing, not merely a means of publishing random things on social media. Content that helps people make smart choices is what people are looking for, but they don't want to be sold. Google's algorithm changes have rewarded superior content and penalized subpar ones. For one reason, users like fresh material. In order to retain a high ranking on search engine results pages (SERPs) and keep visitors returning your site, post new and updated material on a regular basis.