Last year, with inflation squeezing wallets, households and individuals reduced their spend on non-essentials, and gaming companies felt the pinch.
Add to this, a return to ordinary life post-pandemic and supply chain issues leading to delayed launches, and you have a perfect storm for an entire industry.
However, things have changed dramatically. In 2023, some key releases helped buoy up hardware and game sales in the U.S., which were up
Widely reported is how Starfield boosted Xbox Series X sales by over 1,000% on Amazon, and Nintendo’s revenue surged 50% after the May release of the much-anticipated The Legend of Zelda: Tears of the Kingdom.
More recently in October, exclusive PS5 title Spider-Man 2 sold over 2.5 million units in its first 24 hours, making it the fastest-selling PlayStation Studios game in PlayStation history.
Optimism is in the air.
This positive trend is also predicted to be echoed across consumer spending in mobile gaming, which is estimated to rebound 4% to $111.4 billion in 2024, close to the COVID-era highs of $115.8 billion. That’s according to
It predicts the U.S. to be the largest driver of spending growth in 2023, accounting for 40% of aggregate year-on-year spend. This is followed by Japan, South Korea, Taiwan, Germany and the UK.
Looking at genres, it flags RPG, Match, Party, and Casino categories as fueling the most spending in 2024, and overall paints a positive picture for the industry resuming a more moderate growth trajectory, similar to pre-COVID times.
Investors have been watching gaming start-ups closely too. While VC investment in all tech has fallen dramatically since the highs of 2020 and 2021, gaming start-ups are on track to exceed 2019’s $3.7 billion by the end of 2023.
In Q3 of 2023, Microsoft cleared its acquisition of Activision Blizzard, while in 2024, the new iPhone Pro 15 model will introduce AAA games includingAssassin’s Creed Mirage and Resident Evil, and Netflix is launching cloud gaming on its platform in the U.S.
Savvy job hunters are looking at both new and established gaming companies, which are hiring for key roles in 2024, like these three from the
Gaming giant Electronic Arts is hiring for a highly collaborative
Leading global digital sports platform Fanatics is hiring a
CapCut is an all-in-one video editing app that gives its users a chance to express themselves with basic features like text, stickers, filters, colors and music, plus more advanced features like keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization. Part of the ByteDance group, yes the ones behind TikTok, Help and Resso, the organization is hiring for a
- By Amanda Kavanagh