Why Digital Advertising is Undergoing a Paradigm Shift by@rvsoriginal
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Why Digital Advertising is Undergoing a Paradigm Shift

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The advertising market is projected to grow at a compound annual growth rate (CAGR) of 6.4 percent over the next decade, rising to an incredible $1.036 billion by 2028. Global fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs. New technologies like blockchain and machine learning enable more companies than ever before to effectively advertise their products. Digital out of Home advertising has existed for less than two decades.

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