Tips to Improve Mobile App Conversion Rates in 2022

Can you remember a day when you didn't have your smartphone? We can’t!

Today, cell phones are used by over 3.5 billion people for everything from purchasing to viewing videos.

As a result of this rapid increase in smartphone usage, business owners have shifted their focus to mobile marketing initiatives. Your mobile conversion rate, without a doubt, has a big impact on your sales and how customers perceive your company.

Increasing this number is one of the most effective ways to rapidly develop your business, especially when you consider that mobile devices account for almost half of all organic traffic.

Since user behaviour has evolved, mobile application conversion tactics for product and marketing concepts differ from websites. That is one of the main reasons you should use the various ways for both platforms.

On the other hand, what tactics can you use to optimize mobile conversion rates? Let's start with the fundamentals of mobile conversion.

What is a ‘Conversion Rate’ When Discussing Mobile Devices?

The mobile conversion rate is a measure that displays the success of your mobile lead generation strategy.

The main goal of a mobile conversion is to greatly increase the number of individuals who come via mobile devices as visitors and convert to actual buyers.

In this situation, the conversion could include:

• Subscribing to a newsletter.
• Taking part in a webinar.
• Buying anything

Alternatively, any additional action that brings users closer to the sales funnel is acceptable.

Thus, the conversion rate of a mobile application is an important metric for both app developers and owners, as it indicates how well the app performs in the app store among the target audience. In addition, it indicates how the app is being used by the end-user and its impact on their lives.

So, in a nutshell, it's a user's engagement with your ad, mobile purchase screen, or free product listing, followed by a mobile phone activity that you've identified as useful to your business (like purchasing a product).

How do you Calculate a (Mac) Mobile Application Conversion Rate?

Calculating MAC is a simple and basic process.

First, multiply the number of people engaged with your app by the total traffic to your app store page, then multiply by 100.

Let's understand it by an example: if your food delivery mobile app had total visitors of 15000 in the last three months and the number of people you convert is 450, then the conversion rate is 3% for the last three months.

Conversion rate =

Number of conversion made/Total visitors*100

= 450/15000*100 = 3%

Your industry also determines the rate at which your mobile app converts is calculated. The MAC is defined by a user activity that differs by industry.

What Is a Good Conversion Rate Standard for Mobile Apps?

A conversion rate of 1% is regarded as good in general.

However, depending on your industry, this rating criteria varies greatly. The MAC rates of popular industries are displayed below.

Six Different Ways to Improve Mobile App Conversion Rate

Improve User First Impressions:

The conversion rate of your mobile app is understandably linked to the first impression that users have when they see screenshots on the App Store or Play Store and at the time of installing and using it. Consider it in light of your own experience.

For example, wouldn't you uninstall an app that promises to make tax filing easier for you if it stutters while loading for the first time? But we hope you recognize the importance of making a good first impression on users.

Increase Speed of an Application:

• When you use an app that takes a long time to load, it will struggle to increase conversions. Website speed is critical because mobile users are notoriously impatient than desktop users.

  
  

• In terms of context, if your site takes more than three seconds to load, approximately 53% of visitors will abandon it.

  
  

• You can do a few things that improve your cross-platform mobile app development. First, we recommend using a mobile-friendly theme that does not conflict with your site's desktop version. Using the right theme guarantees that your site loads quickly, which means that more people will stay and sign up for your email list or purchase a product from your store.

  
  

• Browser caching can also be enabled; it will help to ensure a smooth and uninterrupted experience for repeat mobile visitors instead of retrieving resources every time someone visits your site. This approach might help you retain users engaged in your products or services because people tend to visit websites numerous times before converting.

Make use of Personalization:

• Let us now discuss the importance of Personalization. You've probably heard that personalization marketing is an excellent way to generate more leads and establish rapport with your target audience, but do you know why?

  
  

• Personalization is beneficial mainly based on a simple premise: Consumers see content and relevant offers. For example, assume you're a big baseball fan and begin browsing a website that sells sports memorabilia such as jerseys and autographed equipment. Your sole interest is baseball, but the website keeps recommending football and hockey equipment. Would you like to come back? Most likely not.

  
  

• Consider the same scenario when the content and advertisements on the site are related to baseball, the topic that initially drew you to the website. So, again, you'd probably feel as if the company knew who you were and showed you relevant content, which would attract you to stay.

Make Your app Installation Process Easy:

• Many apps fall into the trap of having excessive steps to get them up and running. Every extra step required for a user to begin benefiting from your app will cause adoption to plummet, therefore making it as painless as possible for them to do so.

  
  

• For example, for the shareability capabilities in your current app version to work, you may need to integrate social media. Is this required? Instead, have this requirement be triggered when the user first presses the share button to fit more organically within the process flow.

  
  

• It may take some surveys to determine which aspects make installation difficult for first-time customers, so ask your current users about it without interrupting them.

Create and Monitor the In-App Funnel:

• Understand your venture's in-app funnel and devise a strategy to increase conversions. In-app funnel is a catch-all term for addressing a few key stages in the app conversion journey. Each stage emphasizes what causes the user to discover your product, consider it, converse about your offerings, begin building relationships, and finally become associated with you for a longer period.

  
  

• Each stage necessitates its own set of strategies, which are kept up to date to achieve the best results. Therefore, it is ideal for any app business to identify the stages of the in-app funnel and curate strategies for increasing conversions.

Make CTA Buttons Visible:

• A successful app design facilitates users' decision-making and guides them toward the desired conclusion. A Call-To-Action (CTA) button is a critical tool for raising the likelihood of achieving your app's purpose, whether to promote information or increase sales.

  
  

• CTA buttons have been discovered to be important for diverting traffic to the target landing page and assisting apps in increasing conversion rates.

  
  

  For example, SAP discovered that their CTAs increased their conversion rate by 32.4 percent. According to another study, interlinks and CTA buttons produce 83 percent to 93 percent of the traffic on each page.

Conclusion:

The conversion rate isn't some magical figure determining whether your software is a success or a failure.

Instead, it's a metric that will inform you whether your current strategies are working or whether you need to make some adjustments. Every application owner and top mobile app development company should be aware of the aspects that influence their conversion rate and alteration. Once you have a deeper knowledge of this notion, you can use it to boost ROI, enhance sales, and achieve your business objectives.