The Role of Airdrops for Loyalty, Rewards, Brand Awareness and Scale in Web 3.0
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Airdrops allow companies to communicate and gift items directly to people on their digital wallets. The technological capabilities, coupled with the social phenomenon around tokens, can expand the tools that brands have to engage existing and prospective customers. Airdrop strategies that depend on project goals can generally be categorized as follows: holder-based, future value-based and engagement-based.